Palmer Retail Solutions Blog

Tips to Turn In-Store Showrooming Back Into In-Store Buying

Posted by Kathy Heil on Dec 11, 2014 7:30:54 AM

How to Keep Showrooming from Cutting into Holiday Sales

For some customers, the holiday shopping season is really the holiday showrooming season – a chance to scout out merchandise in person, before buying it online. This increasingly popular activity is obviously frustrating for brick-and-mortar stores, because it cuts into the bottom line. Fortunately, there are several ways to not only combat this behavior, but turn it in your favor. Here are some effective ways to turn in-store showrooming back into in-store buying.

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