All too quickly, the holidays pass and retailers are looking at a fresh, new year. This won’t be an easy one. You’ll need to be sharp about in-store marketing if you expect to move new products in 2017.Read More
Palmer Retail Solutions Blog
How you decorate your store and your individual displays can have a profound effect on your sales. The year-end holidays are a season of excess in many ways, making it harder than ever to stand out. The key is to use your retail display tables to establish your store as a place of wonder and an oasis of calm. Relatively calm, anyway.
Bob Phipps, otherwise known as The Retail Doctor, sums it up nicely: “The more you can decorate, the more energy and excitement you bring to passersbys. Go big, go early, and go to town.”Read More
Your employees are a reflection of your business. When they’re upbeat – friendly, helpful and efficient – shoppers just naturally want to spend more time in your store. But the holiday season can take its toll on even the best of us. These 7 tips will help you maintain happy employees throughout the holiday season.
1. Lead by example
You can’t expect employees to get or stay excited about grueling holiday work schedules if you don’t share the load. Yes, you’re the manager, so you have to stay focused on overall operations. Being physically present shows how important this sales season is to you. You can easily keep an eye on the store and see if you need to make changes. And you’re on hand to help at the cash register, on the floor, or in the stockroom when there’s a rush.
2. Reinforce training with authority
Well-trained employees are essential during the holidays, but your team also needs authority to make decisions while dealing with customers. Make sure everyone knows your guidelines for this and then let them work – but be ready to step in if they need help or if a customer gets out of hand. Never allow anyone to abuse your people.Read More
Tags: holiday season
Using Store Scents to Boost Holiday Sales
For many people, buying can be based on emotion almost as much as it’s price- and item-based, especially during the holiday gift-giving season. So now is the time to make sure your store appeals to your customers’ senses. The sense of smell is particularly evocative, but experts warn – keep it simple when using scents to boost holiday store sales.
You might be tempted to run with the obvious – some heady combination of seasonal favorites from greens to foods. After all, any of these would give your store a beautifully fragrant ambiance, wouldn’t they? But with so much at stake at your cash registers, this is no time for intuition, you should be keeping it simple. A noted scientist says, “pleasant isn’t necessarily effective” when it comes to using scents to boost holiday sales.Read More
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Holiday Tips for Retailers
The holiday season creates a competitive landscape amongst retail stores. Everyone is looking for the perfect gift. Customers are hustling and bustling from store to store, providing you the perfect opportunity to introduce your store to new consumers. Encourage loyal customers to continue to use you as their gift-giving solution, and convert passersby and unengaged shoppers into active and returning patrons with these holiday retail tips.
Make it Fun and Festive
Create an inviting holiday experience that will keep the customers browsing. Spread Christmas and holiday cheer from the front of the store to the back. This is especially important for attracting customers whom have never been in your store before. Highlight your store as a holiday destination to draw in the crowds.
Hire Holiday Help
Many retail stores find the demand over the holiday season proves to be too much for the regular staff to handle solely. Hire extra hands to keep traffic flowing, shelves stocked, and customers happy. Look for employees that are friendly and knowledgeable to ensure every customer interaction is a positive one.Read More
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