Use your cash wrap to communicate with customers.
A cash wrap serves as your final touch point to make an impression on your customer. Their experience at the cash counter can leave a permanent impression. Polite and attentive customer service and a clutter-free environment are key. Turn patrons into loyal brand enthusiasts and return customers by properly communicating with them at the cash wrap.
Tips to better communicate at the cash wrap.
- Clean up the space. Clutter is not a selling tool. Remember the job of the cash wrap: to close a sale. The cash wrap is not a storage unit and the customer will notice if it is being used as such. An effective cash wrap sets the tone for favorable interaction and may also enhance the purchase by displaying relevant add-on merchandise. Focus on reinforcing your connection with the shopper and answer any last minute concerns they might have.