Palmer Retail Solutions Blog

Cost Saving Benefits of an Interactive Kiosk

Posted by Kathy Heil on Apr 3, 2014 8:17:05 AM

Reduce transaction costs with a kiosk.

Don’t let the name fool you. You can use an interactive kiosk to reduce transaction costs inside your store as well as outside. Every time you can assist a customer or close a sale faster, your transaction costs go down. A kiosk enables customers to complete transactions entirely on their own, significantly reducing your cost per sale.

A kiosk is “open” 24 hours a day, every day. You can do business with people even when your store is closed, or facilitate transactions for customers who are on the go and don’t have time to come in and browse.

You can post your kiosk right outside your door, or you can place it in another high-traffic section of your store. You can locate it in an unusual place where it may reach an altogether different shopping audience. Kiosks allow you to branch out at a tiny fraction of the cost normally associated with opening additional storefront locations.

As every business owner knows, one of the biggest expenses is employees. Because an interactive kiosk offers tremendous opportunities to interact with customers more efficiently, you can pare down the number of employees you need to keep things running smoothly, and let skilled sales and customer service people devote more time and attention to shoppers who have complex questions or simply prefer a more personal touch.

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Tags: building a kiosk, kiosk size, kiosks, palmer retail solutions, choosing a kiosk, interactive kiosk

2014 Digital Trends for Self-Service Kiosks

Posted by aderby on Dec 30, 2013 6:15:54 AM

Top 2014 trends for self-service kiosks.

It's critical to remain competitive and innovative within the kiosk industry. Self-service kiosks should constantly evolve to provide users with newer and better benefits. Kiosks touch points allow brands to interact with the customer in an authentic and mutually beneficial manner. We can continue to build upon this relationship by incorporating the top 2014 digital trends in today’s interactive kiosks.

Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. Kiosk Marketplace then summarized and listed the top points, as they apply to self-service and kiosks.

For the complete article, visit forbes.com.

  1. Provide Customer Centric Information that is helpful to target customers.
  2. Join mobile and social together to reach audiences at the heart of their digital usage
  3. Identify targeted niche communities.
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Tags: self-service kiosks, 2014 retail tips, kiosk trends, kiosk advice, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, 2014 kiosk trends, kiosk tips, retail solutions, 2014 digital trends, retail trends, interactive kiosk, Retail Environment Industry, self-service

An Interactive Kiosk Case Study: WestJet Christmas Surprise

Posted by aderby on Dec 20, 2013 8:27:00 AM

WestJet uses digital kiosk to grant Christmas wishes.

A viral video that gained millions of view in the span of a few days highlights the functionality of interactive kiosks. WestJet, a Canadian airline, pulled off what they are calling a "Christmas Miracle," which was made possible with the responsive abilities of digital kiosks.

As you can see in the video above, WestJet passengers would walk up to a large kiosk decorated to look like a giant Christmas present. Following the prompt on the large digital display, passengers would scan their boarding passes at a scanner located to the right of the screen. There were also WestJet personnel standing by to help passengers with the process.

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Tags: retail space, WestJet, WestJet airlines, digital kiosks, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, viral video, kiosk tips, retail solutions, choosing a kiosk, interactive kiosk, Christmas Miracle, Retail Environment Industry

How to Communicate with Retail Customers

Posted by aderby on Nov 29, 2013 1:20:26 PM

Kiosks Connect Retail Stores with Customers

Consumers are inundated with mediums in which to receive messages. As a retailer, you can utilize tweets, Facebook messages, emails, direct mail, in-store signs, word-of-mouth, and more. Which medium do you designate as a priority? Results from the most recent Cisco Internet Business Solutions Group (IBSG) study, which surveyed 5,000 shoppers in the U.S., the U.K., Brazil, Mexico and China, confirmed just how important digital retailing has become: 65 percent of shoppers perform research online and then make purchases in the store, up from 57 percent who did so in last year's survey. In addition, 78 percent of all shoppers use the Internet to research and purchase products and services. Some won't even buy a product unless they can research it online! These numbers beg the question, what are you doing to reach your customers on a digital platform?

Interactive Kiosks as a Communication Solution

The Cisco survey confirms that over half (52 percent) of shoppers cite online ratings and reviews as the most influential sources of information about purchase decisions. Help inform customers and help them to make that purchasing decision by providing this information in-store in the form of an interactive kiosk. Seven out of 10 shoppers want to access digital content in the store, and surveyed shoppers have equal preference about obtaining that content through retailers' touchscreens or their own personal devices.

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Tags: retail space, retail tips, communicating with customers, customer communication, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk tips, retail solutions, interactive kiosk, Retail Environment Industry

Anatomy of an Interactive Kiosk

Posted by aderby on Jul 24, 2013 9:24:55 AM

Learn the different aspects of an interactive kiosk.

Kiosk design varies widely depending on the application. A kiosk placed near a cosmetics counter will be designed with a fashion-focus while a kiosk intended for a warehouse store is built with durability in mind. Whether your needs be ruggedness or attractiveness, stand-alone or incorporated into a much larger display fixture Palmer Retail Solutions, can customize your kiosk to fit your specific requirements. If you have an idea, we can make it a reality!

While there is no set formula for designing an interactive kiosk, there are basic building blocks every kiosk includes:

Inside its cabinet (1), a typical kiosk will probably be configured with a CPU of some sort (2), a standard display or possibly a touch screen (3), additional input devices or various sensors (4) and some form of exterior signage (5). The CPU is often simply a personal computer bought from a major manufacturer or made with off-the-shelf components. It could also be a specialized piece of electronic hardware. The display and interface peripherals can be as simple as a regular monitor, keyboard and mouse, or more sophisticated, like a large touchscreen display and proximity sensors.

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Tags: ways to use a kios, anatomy of a kiosk, different parts of a kiosk, retail kiosks, kiosks, palmer retail solutions, interactive kiosks, retail solutions, kiosk functionality, interactive kiosk, how to use a kiosk

Kiosk 101: What is an Interactive Kiosk

Posted by aderby on Jul 22, 2013 2:13:35 PM

Introduction to interactive kiosks.

At Palmer Retail Solutions, we work with the industry’s leading technology providers to seamlessly incorporate electronic interactivity into our kiosks. These days more and more brick-and-mortar stores are recognizing the advantages of offering self-service kiosk for their customers use. Interactive kiosks are becoming more common in various retail environments. Think about all the different ways you have used an interactive kiosk: to check-in at the airport, browse catalogs in stores, check prices, learn more about featured products, to check-out, and so on. The opportunities are endless.

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Tags: ways to use an interactive kiosk, self-service solutions, kiosks, palmer retail solutions, introduction to kiosks, kiosk, retail solutions, choosing a kiosk design, interactive kiosk, self-service

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