Palmer Retail Solutions Blog

7 Unique Ways to Incorporate Interactive Kiosks

Posted by Kathy Heil on Feb 25, 2016 12:07:00 PM

Studies show that 60% of mall shoppers aren’t “on a mission” to buy, they are "just" there to look around. But they "are" open to suggestion, so interactive kiosks provide an ideal resource to help them find that special something. In-store and in-mall kiosks offer the techno-touch and personalized experience customers crave these days.

Kiosks even save you money. They enable customers to handle their own transactions, and they can help employees work more efficiently.

How might you incorporate interactive kiosks in your environment?

  1. Nothing says “interactive” like video. Mirrors can double as video screens, triggering footage of a particular product when a shopper walks by or pauses. Videos or digital images can be projected onto giant wall-screen kiosks, or incorporated into smaller free-standing or display-specific fixtures.
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What Are the Best Industries for Interactive Kiosks?

Posted by Kathy Heil on Sep 15, 2015 5:45:34 PM

At the rate technology is advancing, interactive kiosks may soon become commonplace in all industries. It’s already hard to imagine a type of business where touchscreen displays and digital signage wouldn’t contribute to employee productivity and customer or public convenience.

What’s so great about interactive kiosks?

  • They are available 24/7.
  • It’s cheaper to operate a kiosk than hire another person.
  • By allowing clients or customers to help themselves in many ways, sales and service people are freed-up to focus on tasks that require the human touch. That further improves customer service.

That last point is really the key. Customers love self-service. It’s private and personalized. They can look up information, order items, make payments and so on — and they don’t have to interact with a sales person unless they want to. In many retail settings, that makes shoppers more comfortable, encouraging them to stick around longer, and increasing the odds they will spend money. For all entities, offering personalized convenience builds brand reputation and loyalty.

Who’s using kiosks?

Right now, you can find interactive kiosks being used in so many ways and in so many environments, you may not even think of them as “innovative.” ATMs are a good example, as are grocery store self-checkout lines. But there are many more opportunities to take advantage of the benefits of interactive information kiosks:

  • Airports use them to display flight schedules and airlines use them to check-in passengers.
  • Restaurants use them for self-service ordering.
  • Malls, casinos, and other large-footprint operations use them for wayfinding. So do multi-unit settings, such as college campuses and business parks.
  • Hospitals and clinics use them to dispense patient information and schedule appointments.
  • Municipalities use them to display mass transit maps and schedules, and to sell tickets.
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How to Use Interactive Kiosks to Boost Wireless Sales

Posted by Kathy Heil on Aug 18, 2015 12:52:30 PM

Businesses in many industries have adopted interactive kiosks, but no one appreciates their versatility more than retailers. Kiosks allow you to please customers and reduce operations costs at the same time. And because the business relies on technology in the first place, Interactive kiosks are ideal for wireless stores, where customers expect technology to be showcased front and center. So, here are some ways you can use interactive kiosks to boost wireless sales.

Give shoppers a more satisfying experience.

Interactive kiosks can do that in several ways:

  • Wireless stores are often the scene of long lines, anathema to today’s customers. With a helpful kiosk standing by, there’s no need to wait.
  • Kiosks are perfect for browsing product information, comparing features and pricing on phones and apps, or watching a quick video on how to use the newest device.
  • Enable customers to checkout and pay, or sign up for your loyalty program.
  • Step it up, by linking your kiosk with customers’ own mobile devices.
  • Many customers prefer self-service. Aside from being faster, it’s entirely tailored to their personal preferences. Studies show customers who order products via kiosks spend more overall and choose more optional items. This is great for sales, but why do they do that? Because there is no salesperson hovering by, perhaps judging their choices.
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Interactive Kiosks: What Do They Do?

Posted by Kathy Heil on Aug 13, 2015 1:10:51 PM

Welcome back to our series on interactive kiosks. In our last article, we talked about why you should seriously consider incorporating these versatile tools in your place of business – ways you can use them to boost customer experience and save money. But what do interactive kiosks really do?

In this article, we will discuss how kiosks work. Essentially, an interactive kiosk is a computer system that uses customized software or web-based applications to serve specific customer service needs. Typically, all the public sees is a touch-enabled display screen or perhaps a screen and separate keypad. If you’re new to kiosks, check out this article for an explanation of each component and how they work together.  

Kiosks can be designed to stand on their own – within a store or lobby or mall – or they can be seamlessly integrated into multi-component merchandise or information displays. They can become permanent fixtures, fill a temporary need, or serve as mobile units you move from one location to another. They can be custom-built with virtually any type of housing, so they can provide round-the-clock branding along with their usability features.  

When you check in electronically for your flight at the airport or use an ATM, you’re using an interactive kiosk. The reason they are so popular with so many different types of businesses is their amazing adaptability.

What can interactive kiosks do?

They can display information that educates customers, or advertises products or services. Users can leaf through your brochure, watch a short video demonstrating how a product works, check prices, order lunch, compare cell phone service plan options, pay their electric bill, or see what their home or bedroom would look like if they chose that particular shade of blue paint.

Kiosks can take the place of a sales person, allowing customers to access information or complete transactions on their own. That can also make your salespeople more effective, by allowing them to devote more one-on-one time to customers who don’t want to assist themselves or need more complex help.

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7 Reasons You Should Be Using Interactive Kiosks

Posted by Kathy Heil on Aug 11, 2015 3:20:53 PM

 

If you aren’t already using interactive kiosks in your business, it’s time to make a change. These tech-based tools supply multiple benefits for customers and allow you to manage your business more cost-effectively. There is a lot to like in all that. Because kiosks are so versatile, they add value for a tremendous range of industries from hospitality and retail to travel and healthcare. In our next several blog articles, we will explore what interactive kiosks are all about – how they work, and how you can put them to work for you. But first, here are 7 reasons interactive kiosks could be right for you: 

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Retail Fixture Trends for 2015

Posted by Kathy Heil on Sep 22, 2014 6:04:08 PM

Prepare Your Store for 2015

Over the past year or so, retailers across the country have begun to see a happy trend: more shoppers, willing to spend more than they have in several years. The smart retailers are doing everything they can to attract walk-by and in-store interest from these prospective customers intent on buying.

Renewed excitement among shoppers means you need to offer them something new. No wonder so many retail marketers report they plan to let go of some of their own cash and invest in new retail store fixtures.

What can we expect in the way of new fixtures for 2015?

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Tags: retail tips, retail advice, palmer retail solutions, retail fixtures, interactive kiosks, retail solutions, store fixture tips

Take Advantage of End Caps

Posted by Kathy Heil on Jul 11, 2014 9:19:30 AM

Create effective end caps to help you sell more.

End cap displays are notoriously golden sales areas for retailers. With a little creative merchandising – the right products and the right presentation – your end caps will keep paying big dividends all year long.

Here are some tips from the experts to help you create displays that will be top sellers in your retail store.

Combine related items

Whole Foods Magazine uses the example of combining foods and supplements in a health-related display, but you can greatly boost add-on sales by applying this concept no matter what kinds of products you carry. Since too much variety deadens the impact of an end cap display, use multiple adjacent end caps to promote complementary merchandise.

Or group products around a theme. You can choose obvious ones such as valentines and hearts for February, or look for themes that reflect your products. May is National Home Improvement Month, which could apply to keeping healthy snacks around the house as well as selling more paint or yard care supplies.

Seasonal themes – spring, back to school -- offer tremendous flexibility for all types of products and offer an ideal way to promote incoming merchandise, encouraging shoppers who want to be among the first to own what’s new. And holiday themes are a must. Use more thematic end cap displays during high-sales seasons such as Christmas.

Keep it fresh

End cap displays are hot sellers because they’re always new, creating a sense of surprise. So change them frequently, preferably every three to four weeks, and move them around your store, too.

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Tags: endcaps, palmer, kiosks, palmer retail solutions, retail fixtures, interactive kiosks, kiosk, retail displays, End Caps

Does Your Kiosk Pass the "Usability" Test?

Posted by Kathy Heil on Jun 5, 2014 10:19:01 AM

How to test the usability of your kiosk.

Like the Field of Dreams, if you build an interactive kiosk, people will come. Kiosks automatically attract attention, but how do you know if your kiosk will pass the "usability" test?. One way you will know is if people actually use it, and feel good about the experience. If interactive kiosks are not easy and intuitive to use, people will shy away from them. Worse, they’ll associate your brand with their frustration.

As excited as you may be to get your kiosk into position and operating, you should allot extra time before launch to be certain it will perform as intended– from your user’s standpoint.
Testing the usability of interactive kiosks before deploying them is essential. The point of installing a kiosk is to enhance your customer’s experience with your business. Therefore, the goal of usability testing isn’t to see if the kiosk functions properly from a mechanical or electronic standpoint, it’s to see how – and how well – your intended audience is able to interact with the equipment to accomplish their desired objectives.

 

That requires asking the right questions.

You can test usability by observing subjects using the kiosk in a controlled setting and by employing more sophisticated techniques such as tracking eye movement or heat mapping to understand and perfect the user experience. But testing is only worthwhile if the test itself is properly constructed. You have to ask the right questions to get helpful answers.

Where will your kiosk be used?

Different settings such as a lobby, retail store or waiting room will affect the design and placement of the kiosk. An information kiosk that looks like an out of place ATM might be ignored in a waiting room.

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Tags: kiosk design, palmer, retail advice, kiosk advice, kiosks, palmer retail solutions, mobile kiosk, interactive kiosks, kiosk, kiosk tips, choosing a kiosk, retail, kiosk test

How to Best Use Interactive Kiosks in 2014

Posted by aderby on Jan 31, 2014 12:05:47 PM

Keep on top of kiosk trends in 2014.

Self-service kiosks keep your business fresh and customizes the customer's experience. Cutting edge kiosks instill confidence that your store is innovative. Customers appreciate the 24/7 convenience, especially younger generations who expect nothing less than the latest technology at their fingertips.

So what’s trending in 2014 for self-service kiosks?

  • Developers are using existing operating systems for smartphones, rather than custom-designing software for specific types of kiosks. It’s faster, cheaper and already incorporates desirable features such as mapping, payments, intuitive hand gestures, and of course communication. It also enables linking mobile devices with in-store kiosks.
  • Widespread use of tablets by consumers is creating some concern that tablets could replace kiosks, but industry-watchers suggest the opposite is more likely – increasing integration of tablets into self service kiosks to make them even more appealing and accessible.
  • Look for new remote management options that enable configuration and ongoing management of self-service kiosks as well as immediate response to problems. Expect an increasing prevalence of kiosks for self-ordering and self-checkout, across a variety of industries. You'll also see an emphasis on sustainability, since self-service kiosks offer a smaller carbon footprint compared to other resources.
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Tags: ways to use an interactive kiosk, interactive kiosk marketplace, self-service kiosks, interactive kiosk tips, kiosk trends, kiosks in 2014, kiosks, palmer retail solutions, interactive kiosks, retail industry, kiosk tips, retail solutions, palmer prs, how to best use kiosks

2014 Digital Trends for Self-Service Kiosks

Posted by aderby on Dec 30, 2013 6:15:54 AM

Top 2014 trends for self-service kiosks.

It's critical to remain competitive and innovative within the kiosk industry. Self-service kiosks should constantly evolve to provide users with newer and better benefits. Kiosks touch points allow brands to interact with the customer in an authentic and mutually beneficial manner. We can continue to build upon this relationship by incorporating the top 2014 digital trends in today’s interactive kiosks.

Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. Kiosk Marketplace then summarized and listed the top points, as they apply to self-service and kiosks.

For the complete article, visit forbes.com.

  1. Provide Customer Centric Information that is helpful to target customers.
  2. Join mobile and social together to reach audiences at the heart of their digital usage
  3. Identify targeted niche communities.
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Tags: self-service kiosks, 2014 retail tips, kiosk trends, kiosk advice, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, 2014 kiosk trends, kiosk tips, retail solutions, 2014 digital trends, retail trends, interactive kiosk, Retail Environment Industry, self-service

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