Choosing between an walkthrough or island style kiosk.
Whether you’ve been shopping for a kiosk, or just walking through the mall, you’ve probably noticed that there are two primary styles of kiosk-- island and walkthrough. When deciding on a kiosk for your own business, these two unique designs each have distinctive benefits.
Benefits of a Walkthrough Kiosk
Bigger: The design dictates that customers be able to literally walk through the kiosk. This can sometimes mean that your “kiosk” will have a greater
number of shelves strategically placed for displaying of your product.
Dual-Sided Display: This is a big plus for many mobile retailers, primarily those with less-expensive products. You may recall the seasonal calendar stands which sit in the center of many malls with their easily browsed “bookshelf” type feel.
Better flow across displays: Having your customers physically move through your merchandise is a good thing in retail. The closer they get to the product and the more they can see, the more likely they are to buy.
Interactive Retail Space: An employee working a walkthrough kiosk cannot sit idly by while customers simply admire the merchandise. Instead, a walkthrough design encourages the salesperson to actively engage customers as they walk around and through the retail selling space.Read More