Palmer Retail Solutions Blog

Does Your Kiosk Pass the "Usability" Test?

Posted by Kathy Heil on Jun 5, 2014 10:19:01 AM

How to test the usability of your kiosk.

Like the Field of Dreams, if you build an interactive kiosk, people will come. Kiosks automatically attract attention, but how do you know if your kiosk will pass the "usability" test?. One way you will know is if people actually use it, and feel good about the experience. If interactive kiosks are not easy and intuitive to use, people will shy away from them. Worse, they’ll associate your brand with their frustration.

As excited as you may be to get your kiosk into position and operating, you should allot extra time before launch to be certain it will perform as intended– from your user’s standpoint.
Testing the usability of interactive kiosks before deploying them is essential. The point of installing a kiosk is to enhance your customer’s experience with your business. Therefore, the goal of usability testing isn’t to see if the kiosk functions properly from a mechanical or electronic standpoint, it’s to see how – and how well – your intended audience is able to interact with the equipment to accomplish their desired objectives.

 

That requires asking the right questions.

You can test usability by observing subjects using the kiosk in a controlled setting and by employing more sophisticated techniques such as tracking eye movement or heat mapping to understand and perfect the user experience. But testing is only worthwhile if the test itself is properly constructed. You have to ask the right questions to get helpful answers.

Where will your kiosk be used?

Different settings such as a lobby, retail store or waiting room will affect the design and placement of the kiosk. An information kiosk that looks like an out of place ATM might be ignored in a waiting room.

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Tags: kiosk design, palmer, retail advice, kiosk advice, kiosks, palmer retail solutions, mobile kiosk, interactive kiosks, kiosk, kiosk tips, choosing a kiosk, retail, kiosk test

Choosing Customer Friendly Store Fixtures

Posted by aderby on Apr 24, 2014 6:00:52 AM

It just makes sense to have customer friendly store fixtures. If you make it easy and pleasant for people to shop, they’ll stick around longer and buy more!

Customer friendly display fixtures are:

  • Attractive – interesting enough to draw the eye toward your products without overpowering them, while showing off your products' best attributes.
  • Changeable – components you can move around your store or place in different configurations are a smarter investment because they’re more versatile. They also help keep your store ever changing and fresh looking.
  • Convenient – putting products within easy reach.
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Tags: retail environment, Store Fixtures, display fixture tips, retail tips, display fixtures, retail advice, kiosk advice, palmer retail solutions, customer friendly, kiosk display, customer friendly store fixtures, retail solutions, retail displays, Retail Environment Industry

2014 Digital Trends for Self-Service Kiosks

Posted by aderby on Dec 30, 2013 6:15:54 AM

Top 2014 trends for self-service kiosks.

It's critical to remain competitive and innovative within the kiosk industry. Self-service kiosks should constantly evolve to provide users with newer and better benefits. Kiosks touch points allow brands to interact with the customer in an authentic and mutually beneficial manner. We can continue to build upon this relationship by incorporating the top 2014 digital trends in today’s interactive kiosks.

Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. Kiosk Marketplace then summarized and listed the top points, as they apply to self-service and kiosks.

For the complete article, visit forbes.com.

  1. Provide Customer Centric Information that is helpful to target customers.
  2. Join mobile and social together to reach audiences at the heart of their digital usage
  3. Identify targeted niche communities.
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Tags: self-service kiosks, 2014 retail tips, kiosk trends, kiosk advice, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, 2014 kiosk trends, kiosk tips, retail solutions, 2014 digital trends, retail trends, interactive kiosk, Retail Environment Industry, self-service

Connecting to Customers with Kiosks

Posted by aderby on Oct 3, 2013 8:12:14 AM

Using your kiosk to connect with customers.

Kiosks give customers control over their shopping experience. Browsing kiosks create never-ending aisles for shoppers to peruse. The kiosk connects the customers to products and to your brand.

These kiosk applications enable shoppers to browse a full product range and purchase online items in-store. This online portal in your brick-and-mortar store creates endless options. If a product isn't available at the physical locations, shoppers can be directed to the kiosk. The online portal creates an additional shopping dimension that encourages purchases, enhances the experience, and connects customers to their desired products.

As customers embrace the do-it-yourself culture, the self-service kiosk serves as a point of empowerment. Customers appreciate the ability to inform themselves about purchasing decisions.

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Tags: connect with customers, kiosk advice, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, selling tips, kiosk tips, retail solutions

Common Kiosk Mistakes

Posted by aderby on Sep 12, 2013 6:48:48 AM

Have a successful kiosk by avoiding these project pitfalls.

A kiosk is a small business venture, and should be treated as such. Best business practices should carry over to the retail project. There are details specific to kiosks, such as location, foot-traffic, and usability that should be kept in mind. Basic business building blocks still require a kiosk entrepreneur to be marketing savvy with a clear understanding of financials. Have a successful kiosk by avoiding some common business mistakes.

Retail Kiosk Business Mistakes

  • Poor execution. Execution is key. Technical errors keep kiosks from making money. Customers will stop coming to the kiosk if it is unreliable. Maybe it requires you to spend more money on upkeep, but profit in the long-run will be greater.
  • Refusing to innovate. Don't succumb to the vision of what you think the kiosk should be like. Put reality into play when planning. Change strategies when they fall flat. Listen to customer feedback. Don't underestimate the competition. Realign advertising tactics.
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Tags: building a kiosk, retail business, successful kiosk, business advice, retail kiosks, kiosk advice, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk display, kiosk mistakes, kiosk tips, retail solutions, choosing a kiosk, choosing a kiosk design, Retail Environment Industry

Renewing Your Kiosk Lease

Posted by adminx on Apr 26, 2013 12:56:09 PM

Advice for renewing your kiosk lease.

Perhaps you recently flipped over to a new page of your calendar to find that your mall kiosk lease is almost up. Contrary to what you may think, renewing your kiosk lease can come with a variety of challenges that are often unanticipated by the renter.

Before you head into your renewal negotiation, take a look at the rest of the mall and try to get a feel for what the rest of the kiosks look like-- have they changed since you last signed your lease? Does your kiosk look out of place? Prepare yourself to make changes to your kiosk, and even build a completely new kiosk, depending on how much has changed since your last lease.

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Tags: kiosk lease, mall kiosks, kiosk advice, kiosks, palmer retail solutions, kiosk tips, retail solutions, mall management, mall kiosk lease, renewing kiosk lease, Retail Environment Industry, kiosk tip

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