Palmer Retail Solutions Blog

The Difference Between Kiosk Merchandising and In-Store Merchandising

Posted by Kathy Heil on Oct 19, 2018 5:45:53 PM

A kiosk business is really just a miniature retail store, right? Well, not quite. While there are many obvious similarities, kiosk merchandising and in-store merchandising have some notable differences.

Here are the biggest differences.

The Method of Attracting Customers

Customers willingly walk into traditional stores because they are already familiar with the brand, or they are drawn in by enticing window displays or other advertising. You may occasionally run into pushy sales clerks inside, but by and large, those days are long gone. On the other hand, aggressive sales tactics among kiosk vendors are legendary. Even if it's just an old-school reputation, shoppers hate it. So do malls. And since you want shoppers and your mall to love you, you cannot work the hallways — verbally or physically — to rope people in.

Instead, hire and train employees carefully. Look for candidates who are friendly and outgoing. Once you find the right people, be sure to train them on these three things:

  • Make eye contact, offer a friendly smile, and say, "Hello."
  • Ask questions and listen.
  • Know the products in detail. Your employees need to answer questions and make recommendations that help customers choose the products best for them. You can sell a lot more by being helpful than by exhorting people.

Types of Product Displays

Remember that storefront window? Your kiosk is essentially a 360-degree window. So, the most effective kiosk merchandising draws customers from every angle. You don’t have to reach out and grab shoppers because your displays grab their attention for you. People will pause to browse as willingly as they enter a store.

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Tags: Kiosks

Kiosk KPI: Top 7 Retail Metrics to Track

Posted by Kathy Heil on Sep 26, 2018 11:29:26 AM

Opening a kiosk may be more affordable than launching a brick and mortar store, but you still have to make money to grow a successful business. That means you have to analyze your numbers regularly. But which retail metrics should you be looking at? What do they mean? And how can you use those key performance indicators, or KPIs, to help your kiosk thrive?

There are numerous ways to track business performance. Realistically, you cannot track every detail or you’d go crazy. And you don’t need to, because not every number is equally useful.

Here are some top retail metrics that will help you build your kiosk business:

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Tags: Kiosks

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Retail Trends, Retail Experience, Customer Experience

The Proof is in the Pudding: 3 Tips to Start a Successful Food Kiosk

Posted by Kathy Heil on Mar 14, 2018 9:57:06 AM

If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful planning.

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Tags: Kiosks

4 Factors that Affect the Lifespan of Your Mall Kiosk

Posted by Kathy Heil on Feb 28, 2018 9:36:00 AM

Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and tear, and that’s something you'll want to plan for. But there are also things you can do to extend the life of your kiosk.

Here are four key factors that affect your kiosk’s longevity.

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Tags: Kiosks

5 Things to Ask Kiosk Manufacturers Before Investing In Their Products

Posted by Kathy Heil on Sep 6, 2017 10:54:18 AM

There are a million things you need to do if you plan to open a mall kiosk. For starters, you have to find the right location and select the right products to sell, but your kiosk won’t be the sales dynamo you’re hoping for unless you choose the right kiosk manufacturer.

You'll want to work with a manufacturer that has worked with mall owners/management and understands the industry. Not just a company that says, "we can do that," but mall experts. Before investing in any manufacturer’s products, ask them these questions:

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Tags: Kiosks

Mall Kiosk Products: Why Kiosks Are Poised to do Better Than Department Stores

Posted by Kathy Heil on Aug 8, 2017 5:12:20 PM

If you follow retail trends, you know department stores are suffering. Big names that have served generations are falling by the wayside. Their demise is causing upheaval at malls, which are in turn scrambling to reinvent themselves to retain – or resuscitate – shopper interest. What a great time to be a kiosk entrepreneur!

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Tags: Kiosks

Catch New Customers with These 3 Cell Phone Kiosk Tips

Posted by Kathy Heil on Jun 8, 2017 6:40:15 PM

Cell phone kiosks have plenty of competition. How can you possibly stand out in that crowd to catch new customers? Few products change as rapidly as cell phones and other mobile devices, so your kiosk has to be innovative, too. It’s not enough to offer leading-edge products, you have to catch the eye and the imagination of potential customers walking by.

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Tags: Kiosks

How to Incorporate Omnichannel Features in Your Kiosk

Posted by Kathy Heil on Jun 6, 2017 6:53:45 PM

Shoppers are increasingly buying online. Everyone knows this. Amazon has now surpassed Wal-Mart as the world’s largest retailer, right? But wait. Amazon just opened their first-ever retail storefront, in New York City. As a retailer trying to compete in a fiercely demanding environment, what should you conclude from that?

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Tags: Kiosks

Kiosk Products: Why Some Retail Items Don't Warrant an Entire Store

Posted by Kathy Heil on Apr 13, 2017 2:10:47 PM

Thinking about opening a retail store? Sometimes a kiosk is the best way to go! There are many products that simply do not warrant an entire store, but they can be a match made in heaven when it comes to kiosk sales.

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Tags: Kiosks