Just because you open a mall kiosk doesn’t mean you’ll automatically have great sales. It takes strategy and planning to create any successful retail business. And you have to remember that there’s a difference between kiosk sales and kiosk profitability. Sales are good. But it’s the profit that pays you as the kiosk owner and provides money to grow your business.Read More
Palmer Retail Solutions Blog
One of the most challenging aspects of the mall kiosk business involves engaging with customers. So far, our series on mall kiosks has discussed how to get started in the business, how to pick the right size for your kiosk and how to keep your merchandise secure. Now let’s talk about the human side of your business – turning the foot traffic swarming all around you into mall kiosk customers.Read More
You’ve decided on the perfect products or service for your kiosk. You just know people will love what you have to offer. But how can you get them to notice your kiosk and step up for a closer look? It takes creative design to catch the eye of distracted mall shoppers and inspire them to engage with you. Here are some tips on how to build a kiosk that sells.
1. Purpose-Driven Design
Are you going to be selling hot food? Cell phones and accessories? Scarves? Beauty products? Customize your kiosk’s design so it is both functional and visually compelling. Keep in mind that a successful kiosk design works for you as well as customers. As a free-standing “store,” you’ll need space to efficiently store supplies and backup inventory.Read More
A kiosk business is really just a miniature retail store, right? Well, not quite. While there are many obvious similarities, kiosk merchandising and in-store merchandising have some notable differences.
Here are the biggest differences.
The Method of Attracting Customers
Customers willingly walk into traditional stores because they are already familiar with the brand, or they are drawn in by enticing window displays or other advertising. You may occasionally run into pushy sales clerks inside, but by and large, those days are long gone. On the other hand, aggressive sales tactics among kiosk vendors are legendary. Even if it's just an old-school reputation, shoppers hate it. So do malls. And since you want shoppers and your mall to love you, you cannot work the hallways — verbally or physically — to rope people in.
Instead, hire and train employees carefully. Look for candidates who are friendly and outgoing. Once you find the right people, be sure to train them on these three things:
- Make eye contact, offer a friendly smile, and say, "Hello."
- Ask questions and listen.
- Know the products in detail. Your employees need to answer questions and make recommendations that help customers choose the products best for them. You can sell a lot more by being helpful than by exhorting people.
Types of Product Displays
Remember that storefront window? Your kiosk is essentially a 360-degree window. So, the most effective kiosk merchandising draws customers from every angle. You don’t have to reach out and grab shoppers because your displays grab their attention for you. People will pause to browse as willingly as they enter a store.Read More
Opening a kiosk may be more affordable than launching a brick and mortar store, but you still have to make money to grow a successful business. That means you have to analyze your numbers regularly. But which retail metrics should you be looking at? What do they mean? And how can you use those key performance indicators, or KPIs, to help your kiosk thrive?
There are numerous ways to track business performance. Realistically, you cannot track every detail or you’d go crazy. And you don’t need to, because not every number is equally useful.
Here are some top retail metrics that will help you build your kiosk business:Read More
Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?Read More
If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful planning.Read More
Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and tear, and that’s something you'll want to plan for. But there are also things you can do to extend the life of your kiosk.
Here are four key factors that affect your kiosk’s longevity.Read More
There are a million things you need to do if you plan to open a mall kiosk. For starters, you have to find the right location and select the right products to sell, but your kiosk won’t be the sales dynamo you’re hoping for unless you choose the right kiosk manufacturer.
You'll want to work with a manufacturer that has worked with mall owners/management and understands the industry. Not just a company that says, "we can do that," but mall experts. Before investing in any manufacturer’s products, ask them these questions:Read More
If you follow retail trends, you know department stores are suffering. Big names that have served generations are falling by the wayside. Their demise is causing upheaval at malls, which are in turn scrambling to reinvent themselves to retain – or resuscitate – shopper interest. What a great time to be a kiosk entrepreneur!Read More