Palmer Retail Solutions Blog

Retail Tips: How LED Shelving Can Boost Your Wireless Sales

Posted by Kathy Heil on Oct 5, 2015 12:02:55 PM

There are two ways to boost sales in any retail store: bring in the merchandise your customers want most, and show it off to best advantage. You can find plenty of retail tips to help you do that, some tried-and-true and some that focus on the very latest in technology and trends.

LED shelving sets your wireless store apart instantly, because it shows off merchandise better and gives your entire store a brightly high-tech atmosphere. Everything looks more “three-dimensional.” More cutting-edge. And that reinforces your brand as a better place to shop than the big box stores.

Wireless customers are among the most demanding.

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Tags: LED lighting

How to Use the Right Lights to Drive Retail Sales

Posted by Kathy Heil on Mar 17, 2015 9:23:39 AM

What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.

Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.

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Tags: lighting in retail, selling jewelry, LED lighting, jewelry, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, store design, lighting, retail sales, lighting in retail stores, retail solutions, drive retail sales

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