Palmer Retail Solutions Blog

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

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Tags: lighting in retail

How to Use the Right Lights to Drive Retail Sales

Posted by Kathy Heil on Mar 17, 2015 9:23:39 AM

What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.

Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.

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Tags: lighting in retail, selling jewelry, LED lighting, jewelry, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, store design, lighting, retail sales, lighting in retail stores, retail solutions, drive retail sales

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