Establishing a mall kiosk business may be simpler than opening an inline store, but it’s still a complex process. You have to get things right in order to succeed. Picking the right partner to create your kiosk is essential, because you need a solid foundation to build your business. When it comes to mall kiosk manufacturers, how do you pick the right one?
Insist on customization.
Your kiosk must fit within space limitations and it must fit the products you plan to sell. An off-the-shelf design can’t do that, dimming your sales prospects before you even open your “door.” Custom design ensures you get exactly what you need, with a look that is uniquely yours.
In essence, a mall kiosk is a single, large retail fixture. Like any fixture, your mall kiosk has to promise and deliver an exceptional customer experience. The elements that make in-store fixtures work also apply to your mall kiosk. The right manufacturer knows retail merchandising, store layout, and fixture design, as well as how to construct a kiosk. That’s very different from a manufacturer that focuses on a particular type of stand-alone kiosk, say for handling touch-screen transactions. (You might want that functionality in your mall kiosk, but it’s not all you’ll need.)
Choose a company that’s on your side.
There are numerous mall kiosk manufacturers out there. But Palmer Retail Solutions president Jim Palmer warns, “Many companies prefer only to make kiosks. They really don’t want to get involved in the mall approval process or any permitting that may be required, so they discourage that by charging prohibitive fees for the work.”