Precision marketing is exactly what the name implies. By now, every retailer knows that blanket campaigns aimed at more-or-less everybody attract nobody in particular. Generalities aren’t relevant. They don’t make the kind of personalized, emotional connection you need to attract and keep the shoppers you want.Read More
Palmer Retail Solutions Blog
Take advantage of Pinterest for your retail store.
Retailers have discovered Pinterest, in a big way. Happily, there are several ways you can take advantage of Pinterest for retail, whether you’re a big name brand or a smaller niche enterprise. You want to do that, because Pinterest is now the third most used social platform, and the one generating the highest percentage of both traffic and sales.Read More