Palmer Retail Solutions Blog

Precision Marketing Techniques for Retail Stores

Posted by Kathy Heil on Sep 22, 2016 10:30:00 AM

Precision marketing is exactly what the name implies. By now, every retailer knows that blanket campaigns aimed at more-or-less everybody attract nobody in particular. Generalities aren’t relevant. They don’t make the kind of personalized, emotional connection you need to attract and keep the shoppers you want. 

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Tags: customer retention, marketing

Pinterest for Retailers

Posted by Kathy Heil on Jun 9, 2014 11:09:55 AM

Take advantage of Pinterest for your retail store.

Retailers have discovered Pinterest, in a big way. Happily, there are several ways you can take advantage of Pinterest for retail, whether you’re a big name brand or a smaller niche enterprise. You want to do that, because Pinterest is now the third most used social platform, and the one generating the highest percentage of both traffic and sales.

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Tags: retail tips, marketing, palmer, palmer retail solutions, pinterest, selling tips, retail industry, retail solutions, retail, prs, Retail Environment Industry

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