Palmer Retail Solutions Blog

Security Tips for Wireless Stores

Posted by Kathy Heil on Apr 16, 2015 9:59:45 AM

How to Securely Display Wireless Devices

Nothing is a more tempting target for thieves than wireless and small electronics stores. Cell phones and other devices are not only popular for personal use, their small size makes them easy to pick up and conceal. Every retailer knows this is more than an annoyance. Shoplifting accounts for about 34% of retail losses each year, and, sadly, employee theft accounts for about 32%.

You can’t afford to ignore the need for security for your wireless and small electronics merchandise, but you also have to present a shopping environment that looks inviting and provides both live devices and an engaging experience. It’s a balancing act, whether your store is very large or something as small as a mall kiosk.

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Tags: smart visual merchandising, display fixtures, inventory management system, cash wraps, kiosks, palmer retail solutions, retail fixtures, blind spots, security, anti-theft measures, point of purchase displays, CELLMATE, merchandising displays, theft-proof, security tips, wireless stores, custom store fixtures

Tips to Turn Accessories Into Extra Profits

Posted by Kathy Heil on Apr 9, 2015 9:06:29 AM

How to Merchandise Accessories for Wireless and Small Electronics

Accessories can be a gold mine for stores that sell wireless and small electronics products. But too often retailers overlook the bottom-line value of these add-ons. Don’t be that retailer. Merchandise your accessories properly to take advantage of the opportunity for extra profits.

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Tags: selling accessories, bundling, merchandise accessories, demonstrative selling, stock accessories, wireless and small electronics, cash wraps, watch sales rise, effective visual merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, accessory sales, merchandising displays, retail solutions, custom store fixtures, employee incentive program

10 Merchandising Tips for Wireless and Small Electronics Stores

Posted by Kathy Heil on Apr 7, 2015 10:28:51 AM

Wireless Merchandising Tips to Drive Sales

Wireless and small electronics stores face special challenges when it comes to perfecting their merchandising. A cluttered look is all too easy to achieve when you’re displaying wireless and small electronics merchandise. Instead, your goal should be to convey “lots of selection” without overwhelming your customers. With too many things to look at, customers cannot focus on individual displays. And giving them too many choices within a display merely confuses them. When prospective shoppers feel uncomfortable, they leave. So pay attention to these merchandising tips for wireless and small electronics stores.

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Tags: wireless and small electronics, cash wraps, basic merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, merchandising displays, designs, retail solutions, stand-alone displays, custom store fixtures

Digital Signage Tips for Retail Stores

Posted by Kathy Heil on Apr 2, 2015 9:33:22 AM

How to Use Digital Signs to Deliver Retail Results

Back in mid-2012, an IT trade association conducted a survey that showed one-third of American retailers were already using digital signage. An additional 22% were considering digital signage retail options for the “near future.” You can bet they followed through with that and are enjoying the benefits. Now digital signage is common, and best practices are emerging on how to use digital signs to deliver retail results.

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Tags: interactive digital signage, digital signage, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, retail results, traditional signs, merchandising displays, digital signs, retail solutions, shopper's attention, custom store fixtures

Leveraging LED Light Boxes for Retail

Posted by Kathy Heil on Mar 31, 2015 10:02:11 AM

Take Advantage of LED Light Boxes to Drive Sales

Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED light boxes are both lightweight and slender – sleekly modern looking, yet they blend beautifully into any type of retail environment from supermarkets to exclusive jewelry stores. Since light boxes are so versatile, let’s look at how you can leverage LED light boxes to turn your retail store into a visual communicator that engages customers and generates more sales.

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Tags: retail environment, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, custom-design light boxes, merchandising displays, light up your store, retail solutions, LED light boxes, custom store fixtures, traditional signage, display posters

Secrets To a Successful Mall Kiosk

Posted by Kathy Heil on Mar 24, 2015 9:54:05 AM

Eye-Catching Ideas to Lure New Customers

Originally touted as a way for aspiring entrepreneurs to dip their toes into the retail waters, kiosks have become a common sight to shoppers in malls across America. An impressive number of retail rookies have parlayed one single kiosk into a fleet of locations. But you don’t have to be a newcomer or entertain grand visions to create a thriving and successful mall kiosk. Success comes from hard work and understanding the secrets of mall shopper behavior. These tips will give you a head start on designing a successful mall kiosk.

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Tags: mall traffic, tiered displays, cash wraps, kiosk customer conversions, kiosks, kiosk business, palmer retail solutions, retail fixtures, photo posters, point of purchase displays, Mall Kiosk, merchandising displays, custom store fixtures, shoppers, successful mall kiosk

Tips to Energize Your Endcaps

Posted by Kathy Heil on Mar 19, 2015 6:15:58 AM

Boost Sales by Enhancing Center-of-Store Displays

If you put as much creative effort into enhancing center-of-store merchandising as you do into building motivating perimeter displays, just imagine how much you could boost sales. Since endcaps are the prime territory within your center store, and you have multiple endcaps, energizing them is a great place to start.

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Tags: endcaps, boost sales, center-of-store displays, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, energy costs, merchandising displays, illuminated endcaps, custom store fixtures, End Caps, LED lights, energize your endcaps

Store Layout for Jewelry Stores

Posted by Kathy Heil on Mar 5, 2015 10:14:01 AM

Layout to Help Stores Sell Jewelry

How you approach retail store layout depends on your merchandise and your desired clientele. For jewelry stores, you want to transform your space into a show-stopping jewelry showcase. After all, jewelry is all about adornment – and in many cases, ultimate luxury. Whether you’re in a league with Tiffany’s or an independent artisan, to create the right atmosphere, your store must have a layout and fixtures that focus the customer’s attention on collections or individual pieces while allowing them to browse comfortably. You’ll also need reliable – and, in some cases, obvious – security that protects staff and customers as well as merchandise.

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Tags: selling jewelry, Store Fixtures, floor plan, palmer retail solutions, security, store design, merchandising displays, jewelry store layout, jewelry display

The Best Location for A Cash Wrap Counter

Posted by Kathy Heil on Jan 16, 2015 8:00:12 AM

The Right Place For Cash Wrap Success Is Not On the Right

Psychology plays a key role in the success of your retail store – from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them savoring a positive experience. Done right, it can leave you with additional revenue, too. To some extent, the best location for your cash wrap depends on the size and shape of your space, and what kinds of security concerns you may have. However, except in a few very specific circumstances, the worst possible cash wrap location is to the right of your entrance.

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Tags: successful store layout, retail cash wrap locations, best location for cash wraps, cash wrap, cash wrap lay out, palmer, Palmer Retail, cash wraps, palmer retail solutions, retail cash wraps, cash wrap location,, cash wrap tips, merchandising displays, cash wrap design, Palmer Promotional Products, custom store fixtures, effective cash wraps, cash wrap configuration, cash wrap locations, retail cash wrap tips, retail cash wrap location

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