Palmer Retail Solutions Blog

Putting Together the Perfect Floor Plans for Your Store

Posted by Kathy Heil on Apr 6, 2016 4:39:30 PM

Successful visual merchandising starts at ground level. Your store’s floor plan determines how appealing a shopper’s first look inside will be, and how tempted they will be to browse and buy. Perfect floor plans depend on your store’s size and shape, but there’s more to it than that.

A great layout isn’t only about making maximum use of floor space. It’s about creating maximum shopping experience – one that’s enticing and feels comfortable – for your customers. So what you sell and to whom are also critical considerations. The best layout for a grocery store is nothing like the ideal plan for a small boutique. Or a toy store.

The functional side of floor plans.

You can use specialized design software or pencil and paper to create your layout, but it must be accurately to scale. Otherwise, fixtures and traffic flow may not work as you envisioned. So measure your space first, noting the location of any permanent interior structures such as columns, doorways, restrooms, etc.

Every layout is a matter of geometry. You can choose:

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Tags: merchandising floor plan

Merchandising Floor Plan with Fixtures

Posted by aderby on Sep 4, 2013 11:24:03 AM

Effectively use your retail display space.

Floor fixtures are freestanding retail displays used to maximize sales in a retail environment. They often display new or featured products and smaller impulse buy items such as add-ons to your store’s main product. They are great for featuring those “quick decision” products or accessories that complement a main product line. Make the most of your freestanding floor fixtures by designing a merchandising floor plan that will highlight your products.

Merchandising Floor Plan

Grid Layout

Before deciding on a layout, decide what your objective is. If your business is dependent on customer interaction, and one-on-one sales tactics, keep ample space in mind. Leave room on the floor for customer service.

One popular floor layout with fixtures in mind is the grid layout. The grid layout is a linear design that features and relies on floor fixtures for structure. Freestanding fixtures create aisles and pathways in the store to direct traffic.

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Tags: grid layout, floor fixture plan, palmer retail solutions, floor fixtures tips, Floor Fixtures, retail solutions, freestanding floor fixtures, merchandising floor plan, Retail Environment Industry

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