Successful visual merchandising starts at ground level. Your store’s floor plan determines how appealing a shopper’s first look inside will be, and how tempted they will be to browse and buy. Perfect floor plans depend on your store’s size and shape, but there’s more to it than that.
A great layout isn’t only about making maximum use of floor space. It’s about creating maximum shopping experience – one that’s enticing and feels comfortable – for your customers. So what you sell and to whom are also critical considerations. The best layout for a grocery store is nothing like the ideal plan for a small boutique. Or a toy store.
The functional side of floor plans.
You can use specialized design software or pencil and paper to create your layout, but it must be accurately to scale. Otherwise, fixtures and traffic flow may not work as you envisioned. So measure your space first, noting the location of any permanent interior structures such as columns, doorways, restrooms, etc.
Every layout is a matter of geometry. You can choose:Read More