Palmer Retail Solutions Blog

How to Work with Millennials in a Retail Environment

Posted by aderby on Jan 10, 2014 6:10:51 AM

Tips to work with and manage millennial retail store associates.

Millennials dominate the retail workforce, being five times more likely to hold a retail job than any other generation. They are a generation that embraces technology and craves innovation. Change scares some, but not your millennial retail employee. These associates were born between 1980 and 2000 and comprise 20 percent of the population. It is important to learn how to best engage and develop this employee, as they become a dominant influence in the workforce. To retain these important workers, managers need to change their communication and management style.

How to Work with Millennial Employees

  • Millennials grew up with digital and mobile devices, making them the perfect employee to adopt mobile applications quickly. This serves as a great bonus when hiring from the millennial demographic. Mobile technologies improve efficiency, something a millennial will value. Utilizing mobility platforms engages the millennial worker on devices they have grown up with, making them more productive and engaged employees.
Read More

Tags: retail space, working with the millennial demographic, working with millennials, retail tips, millennials, millennial, store associates, retail kiosks, palmer retail solutions, retail industry, retail solutions, Retail Environment Industry

Leveraging the Shopping Behavior of Millennials

Posted by aderby on Jan 9, 2014 6:52:04 AM

Create a retail environment that attracts millennial shoppers.

If your retail store is looking to target millennial shoppers, it's worth your time to customize the environment to suit their needs and spending habits. Millennials, born between 1980 and 2000, were the first generation born into a truly digital society. Don't underestimate this tech and Internet savvy group; they continue to spend 81 percent of their retail dollars at brick-and-mortar stores. This spending will reach nearly $2 trillion for offline stores by 2015. If you think you can't compete with online stores for millennial's attention, think again. It's worth your time to invest in this highly sought after demographic. While a majority of millennials shop in-store at least once a week, stores still face competition and struggle with customer loyalty. Millennials have the lowest conversion rates out of all the generation groups. This requires you as a retail store to cater to the desires and tendencies of millennials. Translate these opportunities into purchases and revenue by following these tips to attract millennial shoppers.

Read More

Tags: retail environment, retail space, store layout, millennial shopping habits, retail tips, millennials, palmer, retail advice, millennial, attracting millennial shoppers, palmer retail solutions, retail stores, selling tips, retail solutions, retail displays, retail, retail store tips, Retail Environment Industry

Subscribe via E-mail

Posts by category

see all

Follow Me