Palmer Retail Solutions Blog

What is Webrooming and How Can It Help Your Store?

Posted by Kathy Heil on Mar 2, 2015 1:57:12 PM

Embracing a New Style of Shopping To Drive More Retail Sales

Retailers have noticed something interesting recently: The once-feared customer practice of “showrooming” – researching products in-store and then leaving to purchase online – is being overtaken by a new kind of shopper behavior, called “webrooming.” Prospective buyers are now more likely to do their research online and ditch the shipping time by going to a store to make the purchase.

This is excellent news for retailers who worried about a mass exodus of in-person customers. And although webrooming presents some distinct challenges, it also offers valuable opportunities for creative retailers, both large and small.

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Tags: retail webrooming, Store Fixtures, webrooming, online shopping, cash wraps, Online Retail, retail store evolution, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, palmerretailsolutions.com, retail sales, merchandising displays, retail store

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