Palmer Retail Solutions Blog

What is Webrooming and How Can It Help Your Store?

Posted by Kathy Heil on Mar 2, 2015 1:57:12 PM

Embracing a New Style of Shopping To Drive More Retail Sales

Retailers have noticed something interesting recently: The once-feared customer practice of “showrooming” – researching products in-store and then leaving to purchase online – is being overtaken by a new kind of shopper behavior, called “webrooming.” Prospective buyers are now more likely to do their research online and ditch the shipping time by going to a store to make the purchase.

This is excellent news for retailers who worried about a mass exodus of in-person customers. And although webrooming presents some distinct challenges, it also offers valuable opportunities for creative retailers, both large and small.

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Tags: retail webrooming, Store Fixtures, webrooming, online shopping, cash wraps, Online Retail, retail store evolution, kiosks, palmer retail solutions, retail fixtures, point of purchase displays,, retail sales, merchandising displays, retail store

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