Palmer Retail Solutions Blog

How Customer Tracking Can Improve Your Retail Analytics

Posted by Kathy Heil on Feb 6, 2018 4:50:44 PM

Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals within that customer base. Fortunately, customer tracking and retail analytics enable you to gather the information you need to make that happen.

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Tags: online shopping, retail management, online retail experience, Online Retail

Tips to Turn In-Store Showrooming Back Into In-Store Buying

Posted by Kathy Heil on Dec 11, 2014 7:30:54 AM

How to Keep Showrooming from Cutting into Holiday Sales

For some customers, the holiday shopping season is really the holiday showrooming season – a chance to scout out merchandise in person, before buying it online. This increasingly popular activity is obviously frustrating for brick-and-mortar stores, because it cuts into the bottom line. Fortunately, there are several ways to not only combat this behavior, but turn it in your favor. Here are some effective ways to turn in-store showrooming back into in-store buying.

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Tags: holiday shopping season, holiday showroom, showrooming, holiday sales, palmer, boost holiday sales, Palmer Retail, retail showroom, online retail experience, holiday shopping, palmer retail solutions, holiday retail showrooming, retail showrooming, retail solutions, Palmer Promotional Products, holiday showrooming

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