Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals within that customer base. Fortunately, customer tracking and retail analytics enable you to gather the information you need to make that happen.Read More
Palmer Retail Solutions Blog
Retailers have noticed something interesting recently: The once-feared customer practice of “showrooming” – researchingproducts in-store and then leaving to purchase online – is being overtaken by a new kind of shopper behavior, called “webrooming.” Prospective buyers are now more likely to do their research online and ditch the shipping time by going to a store to make the purchase.
This is excellent news for retailers who worried about a mass exodus of in-person customers. And although webrooming presents some distinct challenges, it also offers valuable opportunities for creative retailers, both large and small.Read More