Palmer Retail Solutions Blog

Tips to Showcase Clearance Merchandise

Posted by Kathy Heil on Feb 26, 2015 6:16:56 AM

Store Layouts to Move Clearance Merchandise

Every season, every retailer winds up with some items that fail to “speak” to shoppers – at least at full price. The key to effective clearance merchandising is to identify these items early enough to unload them while there is still some seasonal interest. The longer you wait, the more out-of-date seasonal items become, and the more they encroach on valuable territory where you could be displaying fresh, full-price items.

As we come to the end of our 3-part series on store layouts, it’s time to talk clearance. Your store layout can help you say goodbye to under-performing items in a timely manner and in a way that does least damage to your bottom line.

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Guidelines for Store Accessibility

Posted by Kathy Heil on Feb 23, 2015 11:42:07 AM

Store Layout Tips to Attract All Customers

Shoppers don’t have to be “handicapped” to have trouble navigating many retail stores. When you think “accessible,” you might picture someone in a wheelchair. But your customers could also be using a walker, a cane or crutches. They may be blind or vision-impaired. They could be pushing a baby stroller. Or, if they’re like most Americans, they may simply be fearful of the “butt-brush effect.” Welcome to our new blog series on store layouts. In this first article, we’ll give you some guidelines for store accessibility that should make your store more welcoming to all customers, and more profitable, as well.

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Harnessing the Power of Retail Store Design

Posted by Kathy Heil on Jan 31, 2015 12:52:58 PM

How Store Interiors Communicate Brand Image

Interior design directly affects your store’s reputation and sales, but how does your store stack up? Is your interior a boon or a bust? Let’s look at how successful stores are combining retail fixtures, window displays, merchandise placement, signage and other elements to communicate their brand image and magnify the sales value of their store interiors.

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The Best Location for A Cash Wrap Counter

Posted by Kathy Heil on Jan 16, 2015 8:00:12 AM

The Right Place For Cash Wrap Success Is Not On the Right

Psychology plays a key role in the success of your retail store – from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them savoring a positive experience. Done right, it can leave you with additional revenue, too. To some extent, the best location for your cash wrap depends on the size and shape of your space, and what kinds of security concerns you may have. However, except in a few very specific circumstances, the worst possible cash wrap location is to the right of your entrance.

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Psychology of Store Signage

Posted by Kathy Heil on Jan 13, 2015 10:45:23 AM

How to Use Signs for Retail Success

How can you increase sales and give your customers a satisfying in-store experience? With signs that appeal to their planned and unplanned shopping needs. Done well, store signage can assure your success; but done poorly, signs can sabotage your store’s environment and deaden sales. The key is understanding the psychology of store signage.

Some store signage is purely practical, but signs can also educate shoppers about your products, lead them to more merchandise they might like, and dramatically influence their decision to buy. That’s why perfecting your signs is a direct route to increased sales and greater profitability.

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Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design

 

Image courtesy of: http://retaildesignblog.net/tag/store-fixtures/

Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

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Best of 2014: Retail Display Safety

Posted by Kathy Heil on Jan 2, 2015 9:52:35 AM

Keep your store safe for employees and customers by following these tips.

Retail display safety is critical. The last thing you want to happen in your store is an accident of some kind. Customers or employees could be injured, and merchandise could get broken or otherwise damaged. In a shopping environment where creating an outstanding customer experience is your top priority, accidents can erase all your othper efforts in a heartbeat.

What can go wrong?

Fixtures and display units come in all types and sizes – from slatwalls and shelving units to mobile or fixed display cases such as counters, gondolas and tables, to free-standing racks, kiosks or sunglass racks. Displays can also incorporate digital signage units. These products can be constructed of wood, plastic, wire, metal, cardboard or glass.

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Best of 2014: When is the Right Time to Add End Cap Displays?

Posted by Kathy Heil on Dec 30, 2014 12:02:03 PM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and up-sell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.
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Best of 2014: Choosing the Best Cash Wrap Configuration

Posted by Kathy Heil on Dec 26, 2014 7:43:30 AM

Choose the best type of cash wrap configuration for your needs

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

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How to Keep Holiday Shopping Going

Posted by Kathy Heil on Dec 23, 2014 12:34:01 PM

Tips to Retain Customer after Christmas

If you aren’t doing everything you can to boost post-holiday sales, you’re leaving a lot of money on the table. Smart retailers know there are many ways to retain customers after Christmas and into the New Year. It goes far beyond holding the obligatory clearance sale on seasonal items and unsold gift-intended merchandise. Here are some tips to keep the holiday shopping season going even after the holidays are over.

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