Palmer Retail Solutions Blog

Tips to Showcase Clearance Merchandise

Posted by Kathy Heil on Feb 26, 2015 6:16:56 AM

Store Layouts to Move Clearance Merchandise

Every season, every retailer winds up with some items that fail to “speak” to shoppers – at least at full price. The key to effective clearance merchandising is to identify these items early enough to unload them while there is still some seasonal interest. The longer you wait, the more out-of-date seasonal items become, and the more they encroach on valuable territory where you could be displaying fresh, full-price items.

As we come to the end of our 3-part series on store layouts, it’s time to talk clearance. Your store layout can help you say goodbye to under-performing items in a timely manner and in a way that does least damage to your bottom line.

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Guidelines for Store Accessibility

Posted by Kathy Heil on Feb 23, 2015 11:42:07 AM

Store Layout Tips to Attract All Customers

Shoppers don’t have to be “handicapped” to have trouble navigating many retail stores. When you think “accessible,” you might picture someone in a wheelchair. But your customers could also be using a walker, a cane or crutches. They may be blind or vision-impaired. They could be pushing a baby stroller. Or, if they’re like most Americans, they may simply be fearful of the “butt-brush effect.” Welcome to our new blog series on store layouts. In this first article, we’ll give you some guidelines for store accessibility that should make your store more welcoming to all customers, and more profitable, as well.

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7 Tips for Presenting Merchandise in Mall Kiosks

Posted by Kathy Heil on Feb 16, 2015 11:19:56 AM

Colorful, Interesting Kiosks Drive Sales

A kiosk that sells is far more than a collection of products. It’s a visual presence that almost takes on a life of its own, beckoning

Choose a cash wrap style that fits your retail needs.

shoppers even in the midst of the busiest mall traffic. But that doesn’t happen by accident. Presenting merchandise in mall kiosks requires careful consideration of every small (and mall) detail. Properly merchandised kiosks are irresistibly colorful and interesting. They encourage interaction, eliminating the need for sales people to aggressively “work” potential customers. After all, comfortable shoppers buy more, and they return to buy again.

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Retail Fixtures 101: Displays that Drive Sales

Posted by Kathy Heil on Feb 2, 2015 12:32:11 PM

Psychology of Floor Fixtures & Wall Fixtures

Do you know people who just love to shop? Of course you do. You may be one of them. These are certainly people you want to come into your retail store. How you arrange your retail fixtures – both floor and wall fixtures – can turn your store into the preferred place to shop, even for those who don’t rank shopping high on their entertainment list. Understanding the retail psychology of floor and wall fixtures will help you display merchandise effectively and drive sales from the moment customers enter to the time they check out.

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7 Tips for Sustainable Design In Your Retail Store

Posted by Kathy Heil on Jan 27, 2015 11:27:52 AM

How Sustainable Design Can Save You Money

Going green has gone mainstream. That means retailers who aren’t now incorporating sustainability into their operations risk losing customers. The good news is you can achieve both sustainable retail design and profitability, because eco-friendliness offers superb marketing opportunities and rewards. Simply put, sustainable design can save you money, improve employee satisfaction, boost customer loyalty, and attract new customers. Why wouldn’t you want to give it a try? So jump on board and follow these 7 tips for sustainable design in your retail store.

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5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Jan 22, 2015 12:15:37 PM

Store Design to Bring In Customers

On the street or in the middle of a mall, if your storefront doesn’t stand out from your neighbors, that’s a problem. Your prosperity depends on attracting customers, so your storefront design has to capture attention and inspire prospective customers to step into your shop or restaurant. But especially if you’re a smaller face in the crowd, how do you make that happen? Follow these 5 tips to make your storefront stand out.

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Best Location For A Retail Kiosk

Posted by Kathy Heil on Jan 19, 2015 8:22:52 AM

Tips for In-Store Kiosk Placement

Electronic kiosks have proven to be extremely effective sales tools for retailers of all types. But they aren’t a frivolous investment, so it’s more important than ever to make sure you’re getting maximum benefit from them. And what is key is a lot like the old real estate adage, “location, location, location.” So, here are some tips to optimize your investment with the best in-store kiosk placement.

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The Best Location for A Cash Wrap Counter

Posted by Kathy Heil on Jan 16, 2015 8:00:12 AM

The Right Place For Cash Wrap Success Is Not On the Right

Psychology plays a key role in the success of your retail store – from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them savoring a positive experience. Done right, it can leave you with additional revenue, too. To some extent, the best location for your cash wrap depends on the size and shape of your space, and what kinds of security concerns you may have. However, except in a few very specific circumstances, the worst possible cash wrap location is to the right of your entrance.

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Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design


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Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

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Best of 2014: Choosing the Best Cash Wrap Configuration

Posted by Kathy Heil on Dec 26, 2014 7:43:30 AM

Choose the best type of cash wrap configuration for your needs

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

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