Palmer Retail Solutions Blog

5 Benefits of Planograms and Why They Matter in Retail

Posted by Kathy Heil on Mar 7, 2018 10:46:03 AM

Even if you’re new to retail, you’ve no doubt heard or read about planograms.  A planogram is a diagram of your store’s layout. A very detailed diagram. You use it to determine where and how you will display specific goods.

Why all the detail? Because those presentations can guide shopper navigation throughout your store. Used well, planograms can boost sales, cut costs, and improve overall customer experience.

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Tags: planogram

What is a Planogram? The Psychology Behind Product Placement.

Posted by Kathy Heil on Jun 15, 2017 6:01:45 PM

A disorganized floor plan can kill your sales. So can disorganized displays. To prevent such a disaster from befalling your retail store, you need to know how create a planogram.

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Tags: planogram

Here's How to Create the Perfect Planogram

Posted by Kathy Heil on Feb 5, 2016 2:40:04 PM

AdobeStock_92453970.jpegIn our last article, we talked about planograms – what they are and why they’re such an important tool for retailers. Now it’s time to look at how to create the perfect planogram for your store.

Planograms are a roadmap for you. They show how and where products are displayed on shelves, racks, and hanging units throughout store. Sometimes, manufacturers provide their own plans to influence how retailers display their products.

Done right, planograms turn into an invitation to buy for shoppers. Beyond a logical arrangement of merchandise – placing similar items together – they can:

  • Draw customers to newly-arrived or very profitable items
  • Improve cross-selling opportunities
  • Prompt impulse purchases

Creating your planogram is as simple as 1-2-3.

1. Measure the fixtures to be included in the planogram:

  • Depth and width of each shelf or rack section
  • Number of shelves or racks
  • Spacing between shelves or racks, or space needed for hanging items
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Tags: planogram

Tips for Fashion Apparel and Accessories Coordination

Posted by Kathy Heil on Feb 11, 2015 12:25:05 PM

Coordinate Fashion Apparel and Accessories to Drive Sales

Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends in large part on how you display it. You’ll be pleased with your results if you follow these guidelines for fashion apparel and accessories coordination.

If you’re a merchandiser for a large retailer, apparel may arrive already grouped into outfits, display coordinates, or whatever you call these combinations. You can follow your organization’s planograms to complete your displays. If you’re the owner/merchandiser of a smaller clothing boutique, you’ll have to create your own planogram. The following fashion apparel and accessories coordination tips will be even more important for you.

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Tags: fashion planogram, tips for fashion retail, planogram, fashion retail sales, fashion apparel merchandising, fashion retail tips, retail tips for accessory merchandising, retail accessory merchandising, grouping fashion merchandise for increased sales, fashion merchandising tips, retail solutions, apparel store planogram, grouping fashion merchandise, fashion apparel to drive sales

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