Palmer Retail Solutions Blog
In our last article, we talked about planograms – what they are and why they’re such an important tool for retailers. Now it’s time to look at how to create the perfect planogram for your store.
Planograms are a roadmap for you. They show how and where products are displayed on shelves, racks, and hanging units throughout store. Sometimes, manufacturers provide their own plans to influence how retailers display their products.
Done right, planograms turn into an invitation to buy for shoppers. Beyond a logical arrangement of merchandise – placing similar items together – they can:
- Draw customers to newly-arrived or very profitable items
- Improve cross-selling opportunities
- Prompt impulse purchases
Creating your planogram is as simple as 1-2-3.
1. Measure the fixtures to be included in the planogram:
- Depth and width of each shelf or rack section
- Number of shelves or racks
- Spacing between shelves or racks, or space needed for hanging items
Coordinate Fashion Apparel and Accessories to Drive Sales
Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends in large part on how you display it. You’ll be pleased with your results if you follow these guidelines for fashion apparel and accessories coordination.
If you’re a merchandiser for a large retailer, apparel may arrive already grouped into outfits, display coordinates, or whatever you call these combinations. You can follow your organization’s planograms to complete your displays. If you’re the owner/merchandiser of a smaller clothing boutique, you’ll have to create your own planogram. The following fashion apparel and accessories coordination tips will be even more important for you.Read More
Tags: fashion planogram, tips for fashion retail, planogram, fashion retail sales, fashion apparel merchandising, fashion retail tips, retail tips for accessory merchandising, retail accessory merchandising, grouping fashion merchandise for increased sales, fashion merchandising tips, retail solutions, apparel store planogram, grouping fashion merchandise, fashion apparel to drive sales