Palmer Retail Solutions Blog

How to Optimize Your Checkout Counter to Increase Add-On Sales

Posted by Kathy Heil on Oct 6, 2016 11:49:02 AM

Impulse sales are driving an ever-increasing percentage of shopper spending, in all types of retail stores. And the great news is that you can help "trigger" those impulses. You can strategically place impulse items throughout your store – in-aisle or adjacent to displays of related merchandise  but the checkout counter remains prime territory. The trick is to use your checkout counter space effectively, so you can capture maximum add-on sales.

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Tags: point of purchase display tips

Boosting Sales with Point of Purchase Displays

Posted by Kathy Heil on Jul 23, 2015 10:51:22 AM

Retailers have always known that point of purchase displays deliver strategic sales value, but now POP is more important than ever. Competition is tough, no matter what you sell or how big your store. Displaying merchandise in ways that make shopping easier as well as more appealing can give you the edge you need to compete successfully and boost profitability.

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Tags: point of purchase display tips

Secrets to Successful Point of Purchase Displays

Posted by Kathy Heil on Feb 13, 2015 9:14:58 AM

7 Tips to Drive Sales with Point of Purchase Displays

In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from their shopping experience? The most productive point of purchase displays drive sales by appealing to your customer’s most basic psychological and/or physical needs:

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Tags: Store Fixtures, apparel merchandising, retail pop display, retail manufacturing, point of purchase display tips

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