Signs are a critical component of any retail store. They can display words to identify departments, describe merchandise, and direct shoppers to exactly where you want them to go. But lighted signs can do more than just inform shoppers. They can decorate your store and add a big, bright boost to your brand’s entire customer experience.
Using photos, graphics, and video can transform in-store signs, making them more eye-catching and more sales-effective. Make them big and obvious, or intimate enough to focus customer attention on a specific merchandise display.