Palmer Retail Solutions Blog

How to Creatively Use Lighted Signs in Your Retail Space

Posted by Kathy Heil on Feb 28, 2017 1:40:13 PM

Signs are a critical component of any retail store. They can display words to identify departments, describe merchandise, and direct shoppers to exactly where you want them to go. But lighted signs can do more than just inform shoppers. They can decorate your store and add a big, bright boost to your brand’s entire customer experience.

Using photos, graphics, and video can transform in-store signs, making them more eye-catching and more sales-effective. Make them big and obvious, or intimate enough to focus customer attention on a specific merchandise display.

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Tags: psychology of retail signs, signage

Psychology of Store Signage

Posted by Kathy Heil on Jan 13, 2015 10:45:23 AM

How to Use Signs for Retail Success

How can you increase sales and give your customers a satisfying in-store experience? With signs that appeal to their planned and unplanned shopping needs. Done well, store signage can assure your success; but done poorly, signs can sabotage your store’s environment and deaden sales. The key is understanding the psychology of store signage.

Some store signage is purely practical, but signs can also educate shoppers about your products, lead them to more merchandise they might like, and dramatically influence their decision to buy. That’s why perfecting your signs is a direct route to increased sales and greater profitability.

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