Palmer Retail Solutions Blog

What You Should Know Before Opening a Retail Store

Posted by Kathy Heil on Jan 24, 2017 3:36:27 PM

There is a lot to think about when planning to open a retail store. But don’t be alarmed or dismayed. Starting any type of business is never for the faint of heart. And every minute you spend learning the dos and don’ts before starting your retail business will help you make great choices and avoid costly mistakes. That’s a pretty solid investment.

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Tags: business advice, retail sales, retail

Store Merchandising: How to Maximize Your Retail Counter Add-On Sales

Posted by Kathy Heil on Dec 13, 2016 1:35:21 PM

It’s one of the best-known tenets of merchandising: your retail counter is the #1 place to inspire add-on sales. But that doesn’t mean you can just plop anything down next to your cash register and expect sales to soar. From convenience and grocerie stores to upscale boutiques and jewelry stores, how you treat the area around your cash wrap can literally drive up sales — or drive them away.

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Tags: boost sales, retail

Retail Insights: What You Should Be Tracking to Improve Sales

Posted by Kathy Heil on Dec 6, 2016 3:40:46 PM

It’s not exactly news to retailers that you can sell more if you know more about your customers. But the process of getting to know them can feel like an overwhelming task. It doesn’t have to be. Just because we’re surrounded by Big Data doesn’t mean you have to – or should – try to track and understand all of it. You can target your efforts to glean retail insight, to zero in on what matters most for your store.

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Tags: customer retention, retail

Retail Management Tips for Building a Successful Team

Posted by Kathy Heil on Nov 22, 2016 1:41:39 PM

As if there wasn’t enough to think about from a merchandising perspective, successful retail management requires you to build a strong team of people, too. Yet most managers in this industry come to their positions without a formal degree in retail. As a store manager or owner, it’s up to you to get your people – and yourself – on track for success.

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Tags: employee satisfaction, retail

6 Tips for Choosing a Retail Business Model

Posted by Kathy Heil on Jan 15, 2016 1:21:35 PM

Retail business modelThe world of retail is certainly exciting, but it’s also challenging. Success takes fortitude and smart planning. One of the first things you’ll need to decide is which retail business model makes the most sense for you. These 6 tips will help.

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Tags: retail

Here's What You Need to Know About Retail Trends for 2016

Posted by Kathy Heil on Jan 5, 2016 12:28:51 PM

Retail trends

It’s a brand new year, bringing new hopes and expectations for your retail store. What will it take to grow and thrive in 2016? No matter your store size or product line, you’ll need to ride the crest of key retail trends to attract and impress customers. So, what will be hot in the new year? Let’s look at the retail trends for 2016.

Technology, of course.

For one thing, it’s a mobile world now. Prospective shoppers and in-store customers are using mobile devices in ever-increasing numbers, and you have to be there for them. The best way to do that is to arm your sales staff with mobile devices, too. They’ll be more efficient and it will be easier for them to interact in personalized ways with customers.

Embrace big data, because the more you learn about customers, the more you can increase sales. One industry expert suggests making full use of available data could boost your operating margin by 60%+. Why? Because your customers now expect an “all about me” experience. You can’t do that if you don’t understand what matters most to them.

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Tags: retail

How to Protect Profits on Black Friday

Posted by Kathy Heil on Nov 17, 2014 9:45:22 AM

7 Tips for Loss Prevention on Black Friday

Many people believe Black Friday got its name because it’s supposedly the first day during the sales year when retailers can finally see a profit. Whether that story is true or not, it takes a smart loss prevention plan to make sure those Black Friday profits materialize. Sadly, industry experts say shoplifting and employee theft are equally significant risks.

Fortunately, you can take steps to protect yourself from both of them. Here are seven Black Friday loss prevention tips to keep you in the black:

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Tags: How to prevent Black Friday retail theft, holiday theft prevention, black friday loss prevention, loss prevention on Black Friday, palmer, retail training, Palmer Retail, palmer retail solutions, security, Black Friday theft prevention, managing black friday crowds, Black Friday best practices, Black Friday tips for retail stores, Black Friday retail theft, retail solutions, Black Friday, Palmer Promotional Products, retail, Black Friday tips for retailers, black friday store security, Black Friday Retail Tips, black friday 2014

How to Control Big Crowd on Black Friday

Posted by Kathy Heil on Nov 13, 2014 5:33:48 AM

9 Tips for Store Safety on Black Friday

Photo Courtesy: Albuquerque Business Journal

This year, dozens of major retailers plan to kick off their holiday shopping season on Thanksgiving Day, ahead of the traditional Black Friday frenzy, but you can still expect huge crowds on Friday as well. Above all else, you need to keep your store and customers safe. In the second article of our 5-part blog series on best practices for retailers on Black Friday, we offer five tips to keep your store safe and your customers happy.

Expect big crowds

Industry watchers say this year’s crowd could be the biggest in eight years. In a recent consumer survey, a full two-thirds of respondents said they plan to shop on Black Friday. That’s up from 55% last year. Expect to see more Millennials, experts say, and expect them to outspend their older fellow shoppers.

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Tags: holiday shopping season, black friday store safety, store safety tips, Black Friday crowds, retail store safety tips, retail stores, tips for store safety, managing black friday crowds, Black Friday best practices, retail store safety, holiday retail tips, Black Friday tips for retail stores, retail store, retail solutions, Black Friday, retail, Black Friday tips for retailers, black friday store security, Black Friday Retail Tips, black friday 2014, holiday retail stores

Why Should I Choose Acrylic Fabrication for Displays?

Posted by Kathy Heil on Nov 5, 2014 5:28:32 AM

Why Acrylic Fabrication is So Well-Suited for Retail Displays

What do you think of when you hear the word “acrylic?” Wall paint? Nail polish? Clear plastic? The variety of answers speaks to the versatility of acrylic fabrication. According to Jim Palmer, president of Palmer Retail Solutions, acrylic is easy to form, fairly low cost, and quickly implemented, because there is no lengthy tooling to be developed.

“You can do just about anything through acrylic fabrication that you can cut and fold paper with,” says Palmer, explaining the adaptability of acrylic sheets. “If you can cut and fold a paper to create a shape, you can do the same with acrylic, with virtually no upfront design or tooling or engineering cost, which makes acrylic a very nice medium for low and medium quantity merchandising solutions.”

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Tags: acrylic fabrication facts, acrylic displays, Palmer Retail, acrylic, acrylic fabrication, displays, retail displays, Palmer Promotional Products, retail

Adjusting your Store For Retail Seasons

Posted by Kathy Heil on Oct 14, 2014 8:50:59 AM

How to Utilize the Many Seasons of Retail

The seasons change, and with each change comes new merchandise whether you sell groceries, apparel, sporting goods or jewelry. For retailers, there are actually far more than the four “seasons” most people think about. You don’t need all-new store fixtures to show off each new season. Creatively using your existing store fixtures can attract renewed customer interest as you move from one season to the next. Simply reorganize, use props and decorations.

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Tags: retail tips, Endcap, palmer retail solutions, Floor Fixtures, selling tips, store decoration, retail solutions, retail, retail store tips

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