There is a lot to think about when planning to open a retail store. But don’t be alarmed or dismayed. Starting any type of business is never for the faint of heart. And every minute you spend learning the dos and don’ts before starting your retail business will help you make great choices and avoid costly mistakes. That’s a pretty solid investment.Read More
Palmer Retail Solutions Blog
It’s one of the best-known tenets of merchandising: your retail counter is the #1 place to inspire add-on sales. But that doesn’t mean you can just plop anything down next to your cash register and expect sales to soar. From convenience and grocerie stores to upscale boutiques and jewelry stores, how you treat the area around your cash wrap can literally drive up sales — or drive them away.Read More
It’s not exactly news to retailers that you can sell more if you know more about your customers. But the process of getting to know them can feel like an overwhelming task. It doesn’t have to be. Just because we’re surrounded by Big Data doesn’t mean you have to – or should – try to track and understand all of it. You can target your efforts to glean retail insight, to zero in on what matters most for your store.Read More
As if there wasn’t enough to think about from a merchandising perspective, successful retail management requires you to build a strong team of people, too. Yet most managers in this industry come to their positions without a formal degree in retail. As a store manager or owner, it’s up to you to get your people – and yourself – on track for success.Read More
The world of retail is certainly exciting, but it’s also challenging. Success takes fortitude and smart planning. One of the first things you’ll need to decide is which retail business model makes the most sense for you. These 6 tips will help.Read More
It’s a brand new year, bringing new hopes and expectations for your retail store. What will it take to grow and thrive in 2016? No matter your store size or product line, you’ll need to ride the crest of key retail trends to attract and impress customers. So, what will be hot in the new year? Let’s look at the retail trends for 2016.
Technology, of course.
For one thing, it’s a mobile world now. Prospective shoppers and in-store customers are using mobile devices in ever-increasing numbers, and you have to be there for them. The best way to do that is to arm your sales staff with mobile devices, too. They’ll be more efficient and it will be easier for them to interact in personalized ways with customers.
Embrace big data, because the more you learn about customers, the more you can increase sales. One industry expert suggests making full use of available data could boost your operating margin by 60%+. Why? Because your customers now expect an “all about me” experience. You can’t do that if you don’t understand what matters most to them.Read More
7 Tips for Loss Prevention on Black Friday
Many people believe Black Friday got its name because it’s supposedly the first day during the sales year when retailers can finally see a profit. Whether that story is true or not, it takes a smart loss prevention plan to make sure those Black Friday profits materialize. Sadly, industry experts say shoplifting and employee theft are equally significant risks.
Fortunately, you can take steps to protect yourself from both of them. Here are seven Black Friday loss prevention tips to keep you in the black:Read More
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9 Tips for Store Safety on Black Friday
This year, dozens of major retailers plan to kick off their holiday shopping season on Thanksgiving Day, ahead of the traditional Black Friday frenzy, but you can still expect huge crowds on Friday as well. Above all else, you need to keep your store and customers safe. In the second article of our 5-part blog series on best practices for retailers on Black Friday, we offer five tips to keep your store safe and your customers happy.
Expect big crowds
Industry watchers say this year’s crowd could be the biggest in eight years. In a recent consumer survey, a full two-thirds of respondents said they plan to shop on Black Friday. That’s up from 55% last year. Expect to see more Millennials, experts say, and expect them to outspend their older fellow shoppers.Read More
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Why Acrylic Fabrication is So Well-Suited for Retail Displays
What do you think of when you hear the word “acrylic?” Wall paint? Nail polish? Clear plastic? The variety of answers speaks to the versatility of acrylic fabrication. According to Jim Palmer, president of Palmer Retail Solutions, acrylic is easy to form, fairly low cost, and quickly implemented, because there is no lengthy tooling to be developed.
“You can do just about anything through acrylic fabrication that you can cut and fold paper with,” says Palmer, explaining the adaptability of acrylic sheets. “If you can cut and fold a paper to create a shape, you can do the same with acrylic, with virtually no upfront design or tooling or engineering cost, which makes acrylic a very nice medium for low and medium quantity merchandising solutions.”Read More
How to Utilize the Many Seasons of Retail
The seasons change, and with each change comes new merchandise whether you sell groceries, apparel, sporting goods or jewelry. For retailers, there are actually far more than the four “seasons” most people think about. You don’t need all-new store fixtures to show off each new season. Creatively using your existing store fixtures can attract renewed customer interest as you move from one season to the next. Simply reorganize, use props and decorations.Read More