Palmer Retail Solutions Blog

A Roadmap to Build Your Retail Displays and Stop Customers in Their Tracks

Posted by Kathy Heil on Mar 7, 2017 5:07:50 PM

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning retail displays that insist people stop and take a closer look.

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Tags: retail display

Tools for Building the Perfect Retail Wall Display

Posted by Kathy Heil on Oct 20, 2016 12:37:44 PM

The key to building the perfect retail wall display is versatility. This is one of the most important aspects of all your visual merchandising. Your store has to look fresh and new, no matter how often customers shop — otherwise, your displays simply fade into the background. The more your retail wall display fixtures allow you to change up product arrangements, the faster and easier it is to create intriguing new displays. 

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Tags: retail display

How to Select the Perfect Retail Display Cases

Posted by Kathy Heil on Jul 14, 2016 3:40:01 PM

When you think of retail display cases, what comes to mind? For most of us, it’s probably a waist-high cabinet with a glassed-in top section, such as you commonly see in jewelry stores. But the truth is, there are a number of different types of retail display cases. And that means there is a style perfect for your merchandise. 

Enclosed display cases offer many benefits. 

They are popular for displaying jewelry, watches, collectibles such as rare books, colorful minerals and old toys, eyeglasses and edibles. (Specialty cases can be heated or refrigerated if necessary.) Tiny, fragile and high-value items are all easy for shoppers to view from multiple angles or even 360o. Yet they are protected from dust, humidity, fingerprints, spills, potential breakage and theft. Keyed or combination locks provide additional security but allow easy access for store personnel to remove an item for a customer’s personal inspection.

Choosing the perfect retail display cases for your store.

There are four typical styles of display cases:

  • Counter-height cabinets. These can have multiple display shelves, drawers that rotate to the top for display, or just a display space the top with storage below.
  • Tall (or “curio”) cabinets. These can have glass-front doors as well as glass on the sides for added visibility.
  • Towers, either floor-standing or table-top. Towers that rotate are good choices for corners, “end caps,” and also for cash wrap counters.
  • Wall-mounted cases. 
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Tags: retail display

Best of 2014: Retail Display Safety

Posted by Kathy Heil on Jan 2, 2015 9:52:35 AM

Keep your store safe for employees and customers by following these tips.

Retail display safety is critical. The last thing you want to happen in your store is an accident of some kind. Customers or employees could be injured, and merchandise could get broken or otherwise damaged. In a shopping environment where creating an outstanding customer experience is your top priority, accidents can erase all your othper efforts in a heartbeat.

What can go wrong?

Fixtures and display units come in all types and sizes – from slatwalls and shelving units to mobile or fixed display cases such as counters, gondolas and tables, to free-standing racks, kiosks or sunglass racks. Displays can also incorporate digital signage units. These products can be constructed of wood, plastic, wire, metal, cardboard or glass.

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