Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED light boxes are both lightweight and slender – sleekly modern looking, yet they blend beautifully into any type of retail environment from supermarkets to exclusive jewelry stores. Since light boxes are so versatile, let’s look at how you can leverage LED light boxes to turn your retail store into a visual communicator that engages customers and generates more sales.Read More
Palmer Retail Solutions Blog
Tags: retail environment, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, custom-design light boxes, merchandising displays, light up your store, retail solutions, LED light boxes, custom store fixtures, traditional signage, display posters
Place your cash wrap in the optimum spot.
The cash wrap counter – or “check-out counter” in the minds of your customers – is one of the most important elements within your store. Even though it’s the last stop for shoppers, it can make or break their positive experience, serving as a point of sale as well as a point of purchase. How you configure cash wraps and where you place them requires some smart psychology on your part.
Cash wraps send several messages to customers.
They should be attractive, easy to find and convenient for both customers and employees to use. Studies show most customers head to the right when entering a store, so locating your cash wrap counter to the left, but not right inside the entrance, enables shoppers to circle through your merchandise displays and arrive at the counter on their way out.
Depending on your store’s layout, another location may be more appropriate, but you certainly don’t want to give up your most valuable merchandising real estate for the cash wrap area.
If your store is a square shape, centering the cash wrap might work well, unless security considerations indicate it should be closer to the entrance/exit. And, of course, very large stores often have multiple counters strategically located throughout the shopping area.
Cash wrap counters should offer plenty of space. Customers will need enough room to comfortably:
- Set down their items, even if they have an armload.
- Write a check or sign a credit card slip. If you use a card reader, it should be within easy reach. The Americans with Disabilities Act requires some stores to offer a writing surface between 28-30 inches high, but you can accommodate this with a pull-out shelf or by offering a portable writing surface.
Sales staff need enough room to:
- Position computers, cash registers or other relevant equipment or tools, and add equipment to accommodate shoppers quickly during busiest periods.
- Efficiently scan and wrap items. Often cash wraps have a separate counter space for wrapping and packaging merchandise.
Choose the best cash wrap configuration for your needs.
Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.
Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:
- Keep things organized.
- Give customers a place to set merchandise and pay for their purchases.
- Encourage a bit of last-minute impulse shopping.
- Enable employees to have a final personal interaction with customers, sending them on their way with a smile.
What shape do you want?
Cash wraps can be designed in three basic configurations:
- A single countertop or cabinet surface, placed parallel or perpendicular to the wall or as a free-standing “island.”
- A two-part unit – one section parallel to the wall and another free-standing unit placed in front, facing the customer.
- Three-part design that encloses the two-part unit on one side, creating horseshoe.
Two or three-sided configurations are best if you need more than one payment station, and a U-shape improves security by restricting access behind the counter.
You can build your cash wrap counter as a simple, level countertop or add a desk-type section, but you’ll also want a cabinet that contains drawers and shelving – with doors -- to keep extra supplies out of sight. Recessed top shelves are useful for hiding electrical cords, and adjustable shelves are handy for holding hangers, returned merchandise or wrapping supplies and bags.Read More
Tags: retail environment, retail tips, palmer, retail advice, cash wraps, palmer retail solutions, retail stores, Floor Fixtures, retail industry, retail solutions, retail displays, retail, Retail Environment Industry
Keep your store safe for employees and customers by following these tips.
Retail display safety is critical. The last thing you want to happen in your store is an accident of some kind. Customers or employees could be injured, and merchandise could get broken or otherwise damaged. In a shopping environment where creating an outstanding customer experience is your top priority, accidents can erase all your othper efforts in a heartbeat.
What can go wrong?
Fixtures and display units come in all types and sizes – from slatwalls and shelving units to mobile or fixed display cases such as counters, gondolas and tables, to free-standing racks, kiosks or sunglass racks. Displays can also incorporate digital signage units. These products can be constructed of wood, plastic, wire, metal, cardboard or glass.
The sheer variety of display options adds to the list of potential accidents:
- Improper assembly or overloading your display with too much merchandise can cause it to collapse.
- Uneven loading can also cause a display to tip over or collapse.
- Empty endcaps and low-level stacks of merchandise can cause shoppers to trip and fall, since they’re most likely focused on your products, not the floor.
- Display hooks with sharp ends can cut or scratch.
- Damaged display components can cause failure or injuries.
- Employees can fall as a result of using back room shelving or even lighting fixtures to climb up or brace themselves when retrieving merchandise.
Tags: retail environment, Store Fixtures, retail tips, palmer, display space, retail advice, palmer retail solutions, retail stores, Floor Fixtures, retail industry, retail solutions, retail displays, merchandising, retail, retail store tips, palmer prs, Retail Environment Industry
Market to millennials successfully with these tips.
Older generations always seem to have difficulty understanding younger ones. But for retail marketers who are perhaps in one of those older generations, millennials present a true mystery. What’s so different about these young adults? And how do you strategize an effective plan for retail marketing to millennials?
Just who are these “millennials”?
They are men and women ages 18-33 – the first generation to officially reach adulthood in the new millennium. With more than 50 million of them here in the United States, so finding an effective marketing strategy definitely makes sense for retailers who want to thrive in the future.
A report just released the renowned Pew Research reveals some interesting facts about millennials, compared to earlier generations. They:
- Hold more liberal views on social issues than their parents.
- Are better educated than any earlier generation.
- Have more student debt.
- Are less likely to be married.
- Are “low on social trust” – in other words, they’re brand aware but not brand loyal.
- Spend about an hour a day on retail websites.
- Prefer brand interaction to traditional advertising – they’re happy to engage with you, but want to do that on their own terms.
- Rely on word of mouth rather than research to make buying decisions. Social media networks are their go-to resources, especially Facebook, Instagram, Twitter and Tumblr.
They’re upbeat and optimistic about their future. A whopping 85 percent of those who responded to the Pew survey said they have, or anticipate having, enough money to live the way they want to. Admittedly, many of them are either still living with their parents (thanks to the recession) or are receiving money from them.Read More
Tags: retail environment, store layout, retail tips, palmer, retail advice, palmer retail solutions, retail stores, selling tips, retail industry, retail solutions, retail displays, retail, retail store tips, palmer prs, Retail Environment Industry
It just makes sense to have customer friendly store fixtures. If you make it easy and pleasant for people to shop, they’ll stick around longer and buy more!
Customer friendly display fixtures are:
- Attractive – interesting enough to draw the eye toward your products without overpowering them, while showing off your products' best attributes.
- Changeable – components you can move around your store or place in different configurations are a smarter investment because they’re more versatile. They also help keep your store ever changing and fresh looking.
- Convenient – putting products within easy reach.
Tags: retail environment, Store Fixtures, display fixture tips, retail tips, display fixtures, retail advice, kiosk advice, palmer retail solutions, customer friendly, kiosk display, customer friendly store fixtures, retail solutions, retail displays, Retail Environment Industry
How to successfully manage your retail store.
Successful retail stores are compelling in their ability to attract customers, convenient in their interactions with those customers and consistent in how they present their brand and their merchandise. Effective retail management ensures all three of those goals are met, in ways that increase sales and protect profitability. It’s a tough job.
Physical presence and people both contribute to successful differentiation among retail stores. Clear, immediately recognizable brand identity is important for every business, but it’s critical for retailers who operate multiple locations. Effective retail managers ensure their store’s atmosphere is appealing and that their employees present a welcoming, responsive demeanor. Done right, it all says “buy from us.”
Customer-centric in every way.
No one has to buy from your store. These days consumers demand personal attention and product customization. Effective retail store managers ensure everything about their establishment makes shopping an easy, streamlined and simply excellent experience.
The latest display trends.
Good old-fashioned suggestive selling never goes out of style. Top-notch sales floor staff use it when interacting with customers. But merchandise displays and digital signage can set the stage for maximum sales success.
Modular furnishings and wall-mounted display systems facilitate refreshing displays. You can test new promotional ideas as well as keep your sales floor visually interesting. Thoughtfully designed displays help speed inventory turns and reduce shrinkage, improving your bottom line in both ways. And adding interactive kiosks can give your in-store marketing even greater dimension.
Well planned, creative displays allow merchandise to sell itself, showing off color, utility, versatility, etc. Beyond that, it’s people who make the sale.
Effective people management.
Employees who are well-trained and confident are positive, motivated and motivating to others. That’s the person you want on your sales floor, and it’s the person your customers expect to see. It falls to managers of retail stores to consistently provide:
- Clear communication of company goals and priorities. The more line staff know, the better they understand their role in accomplishing goals. They feel empowered, because they can see how their work affects storewide results.
- Conflict resolution support, especially when customers are disgruntled. A well-treated unhappy customer can become a valuable advocate.
- Encouragement and active solicitation of employee ideas, especially regarding selling and displays. Floor staff that interact daily with customers know what’s working and what could be improved. Are prospective customers slowing or stopping to look at window displays but not entering? When they do enter, can they immediately see what’s available and find their way around?
The best employees listen actively to customers, and they want to contribute what they’ve learned about customer wants and needs.Read More
Tags: retail environment, retail space, store layout, palmer, retail advice, kiosks, palmer retail solutions, retail stores, selling tips, retail industry, retail solutions, merchandising, store fixture tips, retail, retail store tips, Retail Environment Industry
Make the most of your mall kiosk with these visual presentation tips.
Sleek and sophisticated. Cheerful and fun. A mall kiosk can present virtually any look – as long as it’s in keeping with mall regulations, of course. The kiosk’s shape and size, creative use of color and appropriate signage all combine to attract attention from shoppers. Invitingly displayed merchandise draws people closer, and interactive components can keep customers engaged longer.
Over-the-top razzle dazzle might make people glance at a mall kiosk, but they won’t give a second look or stop to examine the products without good reason. The most successful kiosk design provides a flawless background that shows off and enhances merchandise but never competes with it.
Instant brand recognition.
A mall kiosk establishes and reinforces your company’s brand. Choosing bright colors that pop or softer hues should depend on the types of products displayed for sale, but the kiosk should always reflect company-wide marketing, too. If the company also has traditional stores, it’s essential that kiosks match their visual presentation, using the same colors and graphics.Read More
Tags: retail environment, mall kiosk visual presentation tips, Palmer Retail, retail advice, mall kiosks, kiosks, palmer retail solutions, Mall Kiosk, kiosk presentation tips, visual presentation tips, kiosk tips, retail displays, mall kiosk tips, retail, mall kiosk sales, Retail Environment Industry
What does your store design say to your customers?
How your store looks makes that all-important first impression on shoppers. Does your store layout invite them to come in and encourage them to stay? Or does it cause people to turn up their nose and walk away?
Good store design is appealing.
Welcome customers with:
- “Gotta have that!” displays that show creative use of color and placement.
- Good lighting that matches the mood of your merchandise and highlights special displays. Make sure there are never any burned-out bulbs or buzzing fixtures.
- Mood music is great, but not so loud that it becomes annoying.
- Good smells, but only if it's appropriate – food smells in a spice shop or restaurant are OK, employee lunch smells wafting from the back room are not. Your store doesn’t have to be overtly fragrant, but it should never have a smell that puts customers off.
- Clean, neat sales areas, dressing rooms, bathrooms and checkout counters. Keep it spotless, especially the bathrooms.
Tags: retail environment, retail tips, retail advice, palmer retail solutions, store design tips, selling tips, store design, retail industry, retail solutions, retail displays, retail, Retail Environment Industry
Create a retail environment that attracts millennial shoppers.
If your retail store is looking to target millennial shoppers, it's worth your time to customize the environment to suit their needs and spending habits. Millennials, born between 1980 and 2000, were the first generation born into a truly digital society. Don't underestimate this tech and Internet savvy group; they continue to spend 81 percent of their retail dollars at brick-and-mortar stores. This spending will reach nearly $2 trillion for offline stores by 2015. If you think you can't compete with online stores for millennial's attention, think again. It's worth your time to invest in this highly sought after demographic. While a majority of millennials shop in-store at least once a week, stores still face competition and struggle with customer loyalty. Millennials have the lowest conversion rates out of all the generation groups. This requires you as a retail store to cater to the desires and tendencies of millennials. Translate these opportunities into purchases and revenue by following these tips to attract millennial shoppers.Read More
Tags: retail environment, retail space, store layout, millennial shopping habits, retail tips, millennials, palmer, retail advice, millennial, attracting millennial shoppers, palmer retail solutions, retail stores, selling tips, retail solutions, retail displays, retail, retail store tips, Retail Environment Industry