Did you know
approximately 68% of U.S. adults use Facebook
— most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.
As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.
Consider the Facts About In-Store Shopping
You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.
- The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
- Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
- 30% want personalized advice about purchasing decisions.
Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.