Palmer Retail Solutions Blog

The Rise of Experiential Retail and What This Means for Your Business

Posted by Kathy Heil on Apr 11, 2017 2:29:52 PM

In retail today, the big trend is toward offering the best possible customer experience. But “experience” isn’t just the latest buzzword, it represents a dramatic shift in what shoppers expect from retailers. So much so that mall developers are abandoning traditional (and poorly performing) concepts and configurations in favor of more diverse collections of goods and services. They’re building experiential retail destinations.

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Tags: retail experience

Improve the Interactive Retail Experience

Posted by aderby on Aug 20, 2013 8:51:00 AM

How to best use kiosks for an interactive retail experience.

The retail business is quickly being transformed by the selling power of the interactive experience. In interactive stores, like Apple, a combination of screens, tablets, laptops and phones are utilized to engage and educate consumers. When choosing to deploy an interactive retail kiosk, there are important details to keep in mind to optimize the user's experience.

Interactive Retail Experience

  • It's about the customer. Everything from onscreen content to aesthetic and ergonomic kiosk design needs to be implemented with the customer in mind. Address the needs of your customers. Go beyond simply offering web portals, an application many phones already have in place. Make it simple for customers to get information, and let them quickly complete transactions to optimize their in-store product browsing time.
  • Kiosk placement. Locate systems where they are convenient, highly visible, and coordinate well with the surrounding décor.
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Tags: building a kiosk, kiosk uses, retail tips, mall kiosks, retail kiosks, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk tips, retail solutions, retail, retail experience, Retail Environment Industry

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