Palmer Retail Solutions Blog

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Customer Experience, Cash Wraps, Retail Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Customer Experience, Retail Experience, Retail Trends

Clearing the Clearance Rack: How to Move Products Quickly

Posted by Kathy Heil on Jun 13, 2018 2:00:05 PM

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.

So, here are some tips to help move clearance items quickly. 

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Tags: Customer Experience, Retail Experience

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM

Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

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Tags: Retail Experience, customer engagement

5 Ways to Ensure Successful Online Shopping and In-Store Pickup

Posted by Kathy Heil on May 9, 2018 10:19:04 AM

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS) is extremely popular with customers and retailers, for lots of reasons. But if you don’t do it right, you could alienate the very customers you’re trying to impress.

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Tags: Retail Experience

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Posted by Kathy Heil on May 2, 2018 11:19:04 AM

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the location for a later look-see as you’re browsing. That’s color psychology in action.

So, what is it about red that makes it such an effective color for sale signs?

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Tags: Retail Experience

How to Use In-Store Experiences to Turn Browsers into Buyers

Posted by Kathy Heil on Apr 25, 2018 9:53:50 AM

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to return, to browse and buy again. So, what are some ways to create an atmosphere and in-store experience that turns browsers into buyers?

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Tags: Customer Experience, Retail Experience

5 Ways to Go Green in Your Retail Business

Posted by Kathy Heil on Apr 18, 2018 9:50:58 AM

More and more businesses are finding ways to be eco-friendly any way they can. You can switch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is April 22, so why not celebrate by choosing to go green — or greener — in your retail store?

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Tags: Retail Experience

Best Tips for Creating Eye-Catching Storefront Windows

Posted by Kathy Heil on Apr 11, 2018 9:59:40 AM

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be so compelling, they not only catch the eye but demand a second look. Then, they have to inspire people to open the door and enter.

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Tags: Customer Experience, Retail Experience

How to Create a Retail Experience that Appeals to the 5 Senses

Posted by Kathy Heil on Jan 31, 2018 9:40:47 AM

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important, really, because even the greatest merchandise won’t entice customers if they don’t anticipate an enjoyable retail experience.

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Tags: Customer Experience, Retail Experience