Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?Read More
Palmer Retail Solutions Blog
As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important, really, because even the greatest merchandise won’t entice customers if they don’t anticipate an enjoyable retail experience.Read More
Tags: retail experience
In retail today, the big trend is toward offering the best possible customer experience. But “experience” isn’t just the latest buzzword, it represents a dramatic shift in what shoppers expect from retailers. So much so that mall developers are abandoning traditional (and poorly performing) concepts and configurations in favor of more diverse collections of goods and services. They’re building experiential retail destinations.Read More
Tags: retail experience
How to best use kiosks for an interactive retail experience.
The retail business is quickly being transformed by the selling power of the interactive experience. In interactive stores, like Apple, a combination of screens, tablets, laptops and phones are utilized to engage and educate consumers. When choosing to deploy an interactive retail kiosk, there are important details to keep in mind to optimize the user's experience.
Interactive Retail Experience
- It's about the customer. Everything from onscreen content to aesthetic and ergonomic kiosk design needs to be implemented with the customer in mind. Address the needs of your customers. Go beyond simply offering web portals, an application many phones already have in place. Make it simple for customers to get information, and let them quickly complete transactions to optimize their in-store product browsing time.
- Kiosk placement. Locate systems where they are convenient, highly visible, and coordinate well with the surrounding décor.
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