We know that color and music have a big impact on our shoppers, but what about store layout? Does your store layout really influence your customers? It does — in both positive and negative ways! Understanding the psychology of store layouts will not only attract more shoppers through your door, but it will also give them a memorable shopping experience and plenty of opportunities to pick up impulse items.Read More
Palmer Retail Solutions Blog
Whether it’s on the street or in the middle of a mall, you want your storefront to stand out from your neighbors. Your prosperity depends on attracting customers, so your storefront design has to capture their attention and inspire them to visit. But, especially if you’re a smaller face in the crowd, how do you make that happen? Follow these five tips to make sure your storefront captures customers’ attention.
Use Creative Signage
Your store signs help people find your business, introduce you to prospective customers, and promote your shop, but your signage can be much more than a simple colored logo.
LED or electronic signs add extra zest and movement, something you can use in window displays as well as for your primary signage.Read More
In the retail industry, you hope to sell all your merchandise at full price, but that isn't the reality. Inevitably, you'll have items that linger, destined for the clearance area. Your job is to move that clearance inventory to make room for new products.
Here are some proven ways to showcase your clearance items.
Provide Money-Conscious Shoppers a Reason to Buy
Clearance items are not junk. They give budget-conscious customers a chance to “buy up” at an affordable price. They give bargain-hunters a chance to discover fabulous finds. They give you yet another great reason to invite new and repeat shoppers into your store. Merchandising matters here as well as in the rest of your store.Read More
Tags: Retail Experience
"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.
Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?Read More
You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual merchandising throughout.
Even if you don’t think you have an “artistic eye,” these must-know techniques will help you create intriguing displays that encourage shoppers to stay longer and buy more.Read More
Tags: Retail Experience
Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these emerging technology trends because new tech can both elevate customer experience and streamline your internal operations.
Some of the hottest trends aren’t entirely new, which means your competitors may be using them right now. And if you aren’t paying attention, you could lose customers to them. To stay on the cutting edge of retail technology, here are some innovative tech trends to keep an eye on right now and heading into 2019.Read More
As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By deliberately boosting your store’s shoppability, you can trigger those all-important “must have that” impulses.
Not only that, the more “shoppable” your store, the happier customers will be with their total experience. They’ll be back, and that bodes well for the future.Read More
Tags: Retail Experience
Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?Read More
Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?Read More
Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.
So, here are some tips to help move clearance items quickly.Read More