Palmer Retail Solutions Blog

David vs Goliath: How to Compete With Big Box Retailers

Posted by Kathy Heil on Mar 22, 2019 12:44:31 PM

Ever heard the story about David and Goliath? In its simplest form, David was the underdog who fought and defeated Goliath, who was a giant and a champion. In a similar fashion, small businesses must compete with big box stores.

It's no surprise that big box retailers attract more traffic than small stores, but shopping “holidays” such as Small Business Saturday (the day after Black Friday) are highlighting the benefits of shopping small. So, how can your small business get in on the action to compete with big box stores?

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Tags: Retail Experience, Retail Trends

Tips for Displaying Fashion Apparel and Accessories to Drive Sales

Posted by Kathy Heil on Mar 14, 2019 10:48:00 AM

Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends, in large part, on how you display it. 

If you’re a merchandiser for a large retailer, apparel may arrive already grouped into outfits, display coordinates, or whatever you call these combinations. You can follow your organization’s planograms to complete your displays. If you’re the owner/merchandiser of a smaller clothing boutique, you’ll have to create your own planogram. Here are some tips for displaying fashion apparel and accessories to drive sales.

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Tags: Retail Experience, Retail Trends

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jan 11, 2019 11:21:12 AM

We know that color and music have a big impact on our shoppers, but what about store layout? Does your store layout really influence your customers? It does — in both positive and negative ways! Understanding the psychology of store layouts will not only attract more shoppers through your door, but it will also give them a memorable shopping experience and plenty of opportunities to pick up impulse items.

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Tags: Customer Experience, Retail Experience

5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Nov 14, 2018 12:09:28 PM

Whether it’s on the street or in the middle of a mall, you want your storefront to stand out from your neighbors. Your prosperity depends on attracting customers, so your storefront design has to capture their attention and inspire them to visit. But, especially if you’re a smaller face in the crowd, how do you make that happen? Follow these five tips to make sure your storefront captures customers’ attention.

Use Creative Signage

Your store signs help people find your business, introduce you to prospective customers, and promote your shop, but your signage can be much more than a simple colored logo.

LED or electronic signs add extra zest and movement, something you can use in window displays as well as for your primary signage.

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Tags: Customer Experience, Retail Experience

Moving Inventory: 5 Tips to Showcase Clearance Merchandise

Posted by Kathy Heil on Oct 10, 2018 11:50:00 AM

In the retail industry, you hope to sell all your merchandise at full price, but that isn't the reality. Inevitably, you'll have items that linger, destined for the clearance area. Your job is to move that clearance inventory to make room for new products.

Here are some proven ways to showcase your clearance items.

Provide Money-Conscious Shoppers a Reason to Buy

Clearance items are not junk. They give budget-conscious customers a chance to “buy up” at an affordable price. They give bargain-hunters a chance to discover fabulous finds. They give you yet another great reason to invite new and repeat shoppers into your store. Merchandising matters here as well as in the rest of your store.

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Tags: Retail Experience

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

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Tags: Customer Experience, Retail Experience, Retail Trends

6 Must-Know Visual Merchandising Techniques That Will Increase Sales

Posted by Kathy Heil on Sep 12, 2018 2:03:55 PM

You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual merchandising throughout.

Even if you don’t think you have an “artistic eye,” these must-know techniques will help you create intriguing displays that encourage shoppers to stay longer and buy more.

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Tags: Retail Experience

7 Retail Technology Trends You Must Pay Attention to for 2019

Posted by Kathy Heil on Aug 22, 2018 12:30:22 PM

Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these emerging technology trends because new tech can both elevate customer experience and streamline your internal operations.

Some of the hottest trends aren’t entirely new, which means your competitors may be using them right now. And if you aren’t paying attention, you could lose customers to them. To stay on the cutting edge of retail technology, here are some innovative tech trends to keep an eye on right now and heading into 2019.

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Tags: Customer Experience, Retail Experience

How Retail Shoppability Factors into Unplanned Buying

Posted by Kathy Heil on Aug 8, 2018 2:09:35 PM

As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By deliberately boosting your store’s shoppability, you can trigger those all-important “must have that” impulses.

Not only that, the more “shoppable” your store, the happier customers will be with their total experience. They’ll be back, and that bodes well for the future.

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Tags: Retail Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

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Tags: Customer Experience, Retail Experience