Palmer Retail Solutions Blog

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

Read More

Tags: Customer Experience, Retail Experience, Retail Trends

6 Must-Know Visual Merchandising Techniques That Will Increase Sales

Posted by Kathy Heil on Sep 12, 2018 2:03:55 PM

You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual merchandising throughout.

Even if you don’t think you have an “artistic eye,” these must-know techniques will help you create intriguing displays that encourage shoppers to stay longer and buy more.

Read More

Tags: Retail Experience

7 Retail Technology Trends You Must Pay Attention to for 2019

Posted by Kathy Heil on Aug 22, 2018 12:30:22 PM

Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these emerging technology trends because new tech can both elevate customer experience and streamline your internal operations.

Some of the hottest trends aren’t entirely new, which means your competitors may be using them right now. And if you aren’t paying attention, you could lose customers to them. To stay on the cutting edge of retail technology, here are some innovative tech trends to keep an eye on right now and heading into 2019.

Read More

Tags: Customer Experience, Retail Experience

How Retail Shoppability Factors into Unplanned Buying

Posted by Kathy Heil on Aug 8, 2018 2:09:35 PM

As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By deliberately boosting your store’s shoppability, you can trigger those all-important “must have that” impulses.

Not only that, the more “shoppable” your store, the happier customers will be with their total experience. They’ll be back, and that bodes well for the future.

Read More

Tags: Retail Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

Read More

Tags: Customer Experience, Retail Experience

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

Read More

Tags: Customer Experience, Cash Wraps, Retail Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

Read More

Tags: Kiosks, Customer Experience, Retail Experience, Retail Trends

Clearing the Clearance Rack: How to Move Products Quickly

Posted by Kathy Heil on Jun 13, 2018 2:00:05 PM

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.

So, here are some tips to help move clearance items quickly. 

Read More

Tags: Customer Experience, Retail Experience

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM


Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

Read More

Tags: Retail Experience, customer engagement

5 Ways to Ensure Successful Online Shopping and In-Store Pickup

Posted by Kathy Heil on May 9, 2018 10:19:04 AM

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS) is extremely popular with customers and retailers, for lots of reasons. But if you don’t do it right, you could alienate the very customers you’re trying to impress.

Read More

Tags: Retail Experience