Palmer Retail Solutions Blog

How to Improve Your Store Display Fixtures

Posted by Kathy Heil on Dec 8, 2016 12:24:33 PM

Retailers all agree that merchandise displays should take center stage in your store. Since that’s the case, why worry about improving store display fixtures? Their role is supporting, not starring, right? But the truth is, by improving your display fixtures, you can improve sales. And that’s a reason every retailer can buy into.

Read More

Tags: retail fixtures, displays

Why the Right Retail Store Fixtures Matter

Posted by Kathy Heil on Jun 30, 2015 12:19:52 PM

Imagine a prospective shopper entering your store. The first thing they see is a phalanx of retail fixtures stacked high with merchandise. Yikes! Even if your products are tempting, your presentation is overwhelming. Prospects can’t wait to leave. While this is an extreme scenario, using the right retail store fixtures can make all the difference between enticing shoppers to come in and browse – or turning them away at the door.

Read More

Tags: retail fixtures

Security Tips for Wireless Stores

Posted by Kathy Heil on Apr 16, 2015 9:59:45 AM

How to Securely Display Wireless Devices

Nothing is a more tempting target for thieves than wireless and small electronics stores. Cell phones and other devices are not only popular for personal use, their small size makes them easy to pick up and conceal. Every retailer knows this is more than an annoyance. Shoplifting accounts for about 34% of retail losses each year, and, sadly, employee theft accounts for about 32%.

You can’t afford to ignore the need for security for your wireless and small electronics merchandise, but you also have to present a shopping environment that looks inviting and provides both live devices and an engaging experience. It’s a balancing act, whether your store is very large or something as small as a mall kiosk.

Read More

Tags: smart visual merchandising, display fixtures, inventory management system, cash wraps, kiosks, palmer retail solutions, retail fixtures, blind spots, security, anti-theft measures, point of purchase displays, CELLMATE, merchandising displays, theft-proof, security tips, wireless stores, custom store fixtures

Tips to Turn Accessories Into Extra Profits

Posted by Kathy Heil on Apr 9, 2015 9:06:29 AM

How to Merchandise Accessories for Wireless and Small Electronics

Accessories can be a gold mine for stores that sell wireless and small electronics products. But too often retailers overlook the bottom-line value of these add-ons. Don’t be that retailer. Merchandise your accessories properly to take advantage of the opportunity for extra profits.

Read More

Tags: selling accessories, bundling, merchandise accessories, demonstrative selling, stock accessories, wireless and small electronics, cash wraps, watch sales rise, effective visual merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, accessory sales, merchandising displays, retail solutions, custom store fixtures, employee incentive program

10 Merchandising Tips for Wireless and Small Electronics Stores

Posted by Kathy Heil on Apr 7, 2015 10:28:51 AM

Wireless Merchandising Tips to Drive Sales

Wireless and small electronics stores face special challenges when it comes to perfecting their merchandising. A cluttered look is all too easy to achieve when you’re displaying wireless and small electronics merchandise. Instead, your goal should be to convey “lots of selection” without overwhelming your customers. With too many things to look at, customers cannot focus on individual displays. And giving them too many choices within a display merely confuses them. When prospective shoppers feel uncomfortable, they leave. So pay attention to these merchandising tips for wireless and small electronics stores.

Read More

Tags: wireless and small electronics, cash wraps, basic merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, merchandising displays, designs, retail solutions, stand-alone displays, custom store fixtures

Digital Signage Tips for Retail Stores

Posted by Kathy Heil on Apr 2, 2015 9:33:22 AM

How to Use Digital Signs to Deliver Retail Results

Back in mid-2012, an IT trade association conducted a survey that showed one-third of American retailers were already using digital signage. An additional 22% were considering digital signage retail options for the “near future.” You can bet they followed through with that and are enjoying the benefits. Now digital signage is common, and best practices are emerging on how to use digital signs to deliver retail results.

Read More

Tags: interactive digital signage, digital signage, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, retail results, traditional signs, merchandising displays, digital signs, retail solutions, shopper's attention, custom store fixtures

Leveraging LED Light Boxes for Retail

Posted by Kathy Heil on Mar 31, 2015 10:02:11 AM

Take Advantage of LED Light Boxes to Drive Sales

Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED light boxes are both lightweight and slender – sleekly modern looking, yet they blend beautifully into any type of retail environment from supermarkets to exclusive jewelry stores. Since light boxes are so versatile, let’s look at how you can leverage LED light boxes to turn your retail store into a visual communicator that engages customers and generates more sales.

Read More

Tags: retail environment, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, custom-design light boxes, merchandising displays, light up your store, retail solutions, LED light boxes, custom store fixtures, traditional signage, display posters

Secrets To a Successful Mall Kiosk

Posted by Kathy Heil on Mar 24, 2015 9:54:05 AM

Eye-Catching Ideas to Lure New Customers

Originally touted as a way for aspiring entrepreneurs to dip their toes into the retail waters, kiosks have become a common sight to shoppers in malls across America. An impressive number of retail rookies have parlayed one single kiosk into a fleet of locations. But you don’t have to be a newcomer or entertain grand visions to create a thriving and successful mall kiosk. Success comes from hard work and understanding the secrets of mall shopper behavior. These tips will give you a head start on designing a successful mall kiosk.

Read More

Tags: mall traffic, tiered displays, cash wraps, kiosk customer conversions, kiosks, kiosk business, palmer retail solutions, retail fixtures, photo posters, point of purchase displays, Mall Kiosk, merchandising displays, custom store fixtures, shoppers, successful mall kiosk

Tips to Energize Your Endcaps

Posted by Kathy Heil on Mar 19, 2015 6:15:58 AM

Boost Sales by Enhancing Center-of-Store Displays

If you put as much creative effort into enhancing center-of-store merchandising as you do into building motivating perimeter displays, just imagine how much you could boost sales. Since endcaps are the prime territory within your center store, and you have multiple endcaps, energizing them is a great place to start.

Read More

Tags: endcaps, boost sales, center-of-store displays, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, energy costs, merchandising displays, illuminated endcaps, custom store fixtures, End Caps, LED lights, energize your endcaps

Lighting in Retail Stores

Posted by Kathy Heil on Mar 17, 2015 9:23:39 AM

Use the Right Lights to Drive Retail Sales

What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.

Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.

Read More

Tags: lighting in retail, selling jewelry, LED lighting, jewelry, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, store design, lighting, retail sales, lighting in retail stores, retail solutions, drive retail sales

Subscribe via E-mail

Posts by category

see all

Follow Me