Palmer Retail Solutions Blog

Tips to Showcase Clearance Merchandise

Posted by Kathy Heil on Feb 26, 2015 6:16:56 AM

Store Layouts to Move Clearance Merchandise

Every season, every retailer winds up with some items that fail to “speak” to shoppers – at least at full price. The key to effective clearance merchandising is to identify these items early enough to unload them while there is still some seasonal interest. The longer you wait, the more out-of-date seasonal items become, and the more they encroach on valuable territory where you could be displaying fresh, full-price items.

As we come to the end of our 3-part series on store layouts, it’s time to talk clearance. Your store layout can help you say goodbye to under-performing items in a timely manner and in a way that does least damage to your bottom line.

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Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design

 

Image courtesy of: http://retaildesignblog.net/tag/store-fixtures/

Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

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