Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals within that customer base. Fortunately, customer tracking and retail analytics enable you to gather the information you need to make that happen.Read More
Palmer Retail Solutions Blog
Effectively manage your retail store with these tips.
Whether you have one employee or many, effective retail management requires both delegation and oversight. You can’t do all the jobs yourself, and you shouldn’t try. Instead, the best managers organize and orchestrate, always with the big picture in mind. Success starts with building the right team.
Effective managers are constantly aware of what’s happening throughout their store and they know what to be on the lookout for. What can be corrected or improved upon in regards to a store’s appearance or it's merchandising displays? What should be corrected or improved upon in terms of employee-customer interactions?
Goal #1: Create an outstanding customer experience.
Retail management covers a lot of ground, much of it is behind-the-scenes training, planning and choosing the right inventory, but ultimately it’s your customer who determines a store’s success.
Is the checkout process smooth, without undue wait times? You may want to consider adding more cash registers or self-service checkouts lanes to alleviate strain during the heaviest times, or a small kiosk that shows entertaining promotional videos to customers waiting in line.
Do unexpected little things:
- Feature an unusual display fixture that triggers an instant smile
- Have your sales associates randomly tuck a thank-you coupon into customer carry-out bags.
- Text a heads-up to your best customers about an upcoming exclusive sale.
Customer-centric retail management builds rapport and loyalty that increases sales. It turns customers into valuable brand advocates who will post great reviews and promote your store to their online and in-person friends and followers.Read More
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