Palmer Retail Solutions Blog

Retail Psychology: The Science Behind Customer Decisions

Posted by Kathy Heil on Aug 3, 2017 2:46:50 PM

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your customers. Not mere demographics, but who they are as people. Their lifestyles, challenges, desires. In other words, what makes them tick.

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Tags: retail psychology

Retail Fixtures 101: Displays that Drive Sales

Posted by Kathy Heil on Feb 2, 2015 12:32:11 PM

Psychology of Floor Fixtures & Wall Fixtures

Do you know people who just love to shop? Of course you do. You may be one of them. These are certainly people you want to come into your retail store. How you arrange your retail fixtures – both floor and wall fixtures – can turn your store into the preferred place to shop, even for those who don’t rank shopping high on their entertainment list. Understanding the retail psychology of floor and wall fixtures will help you display merchandise effectively and drive sales from the moment customers enter to the time they check out.

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