Accessories can be a gold mine for stores that sell wireless and small electronics products. But too often retailers overlook the bottom-line value of these add-ons. Don’t be that retailer. Merchandise your accessories properly to take advantage of the opportunity for extra profits.Read More
Palmer Retail Solutions Blog
Tags: selling accessories, bundling, merchandise accessories, demonstrative selling, stock accessories, wireless and small electronics, cash wraps, watch sales rise, effective visual merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, accessory sales, merchandising displays, retail solutions, custom store fixtures, employee incentive program
Wireless and small electronics stores face special challenges when it comes to perfecting their merchandising. A cluttered look is all too easy to achieve when you’re displaying wireless and small electronics merchandise. Instead, your goal should be to convey “lots of selection” without overwhelming your customers. With too many things to look at, customers cannot focus on individual displays. And giving them too many choices within a display merely confuses them. When prospective shoppers feel uncomfortable, they leave. So pay attention to these merchandising tips for wireless and small electronics stores.Read More
Tags: wireless and small electronics, cash wraps, basic merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, merchandising displays, designs, retail solutions, stand-alone displays, custom store fixtures
Back in mid-2012, an IT trade association conducted a survey that showed one-third of American retailers were already using digital signage. An additional 22% were considering digital signage retail options for the “near future.” You can bet they followed through with that and are enjoying the benefits. Now digital signage is common, and best practices are emerging on how to use digital signs to deliver retail results.Read More
Tags: interactive digital signage, digital signage, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, retail results, traditional signs, merchandising displays, digital signs, retail solutions, shopper's attention, custom store fixtures
Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED light boxes are both lightweight and slender – sleekly modern looking, yet they blend beautifully into any type of retail environment from supermarkets to exclusive jewelry stores. Since light boxes are so versatile, let’s look at how you can leverage LED light boxes to turn your retail store into a visual communicator that engages customers and generates more sales.Read More
Tags: retail environment, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, custom-design light boxes, merchandising displays, light up your store, retail solutions, LED light boxes, custom store fixtures, traditional signage, display posters
Use the Right Lights to Drive Retail Sales
What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.
Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.Read More
Tags: lighting in retail, selling jewelry, LED lighting, jewelry, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, store design, lighting, retail sales, lighting in retail stores, retail solutions, drive retail sales
Prepare Your Jewelry Store to Prevent Thefts
You’ve designed the perfect layout. Your displays are irresistible. But how do you protect the jewelry showcase in your store from theft and other losses? In this final article in our series on creating a successful jewelry store, we’ll look at the critical behind-the-scenes element of loss protection.Read More
Tags: loss prevention, theft prevention, palmer retail solutions, security, retail security, selling jewel, jewelry store layout, retail solutions, jewelry display, jewelry sales, jewelry showcase units
Coordinate Fashion Apparel and Accessories to Drive Sales
Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends in large part on how you display it. You’ll be pleased with your results if you follow these guidelines for fashion apparel and accessories coordination.
If you’re a merchandiser for a large retailer, apparel may arrive already grouped into outfits, display coordinates, or whatever you call these combinations. You can follow your organization’s planograms to complete your displays. If you’re the owner/merchandiser of a smaller clothing boutique, you’ll have to create your own planogram. The following fashion apparel and accessories coordination tips will be even more important for you.Read More
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Keep your store safe for employees and customers by following these tips.
Retail display safety is critical. The last thing you want to happen in your store is an accident of some kind. Customers or employees could be injured, and merchandise could get broken or otherwise damaged. In a shopping environment where creating an outstanding customer experience is your top priority, accidents can erase all your othper efforts in a heartbeat.
What can go wrong?
Fixtures and display units come in all types and sizes – from slatwalls and shelving units to mobile or fixed display cases such as counters, gondolas and tables, to free-standing racks, kiosks or sunglass racks. Displays can also incorporate digital signage units. These products can be constructed of wood, plastic, wire, metal, cardboard or glass.Read More
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Tips to Retain Customer after Christmas
If you aren’t doing everything you can to boost post-holiday sales, you’re leaving a lot of money on the table. Smart retailers know there are many ways to retain customers after Christmas and into the New Year. It goes far beyond holding the obligatory clearance sale on seasonal items and unsold gift-intended merchandise. Here are some tips to keep the holiday shopping season going even after the holidays are over.Read More
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Tips for Loss Prevention During the Holiday Shopping Season
With the holiday shopping season well underway, are you doing everything you can to protect your store from theft? These days, loss prevention during Christmas includes electronic threats as well as traditional shoplifting, because some bad guys are looking to steal your data, not your merchandise. You may not get through the season entirely unscathed, but you can reduce your risks if you follow our tips for loss prevention during the holiday shopping season.Read More
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