Palmer Retail Solutions Blog

Using vinyl graphics for your retail business

Posted by Kathy Heil on Aug 29, 2014 7:00:46 AM

The benefits of using vinyl graphics

Vinyl graphics are an outstanding, affordable marketing tool, and they are remarkably versatile. In addition to popular exterior or out-facing applications, there are numerous ways to use vinyl graphics inside your store, restaurant or office.

There are also many benefits to choosing vinyl. Creating graphics this way is:

  • Inexpensive
  • Faster to produce than traditional signage
  • Easy to apply -- can be applied by hand to almost any smooth surface
  • Removable, with a special low-tack backing that protects painted surfaces
  • Outdoor weather-resistant

Because they are durable yet quick and easy to change, vinyl graphics are ideal for both temporary and permanent installations. You can combine text and graphic images in virtually unlimited ways to provide an aesthetic upgrade, to show off your personality, and to make your business stand out from the competition down the block or across town.

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Tags: vinyl graphics, retail store signage, vinyl graphics for retail stores, palmer retail solutions, vinyl graphics for storefront, retail solutions

Signage Tips for Your Retail Store

Posted by aderby on Nov 7, 2013 5:14:39 AM

Create compelling signage for your store.

Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store. Signage gives customers a reason to choose your store over the endless options of competitors. Signage should facilitate the shopping process by conveying the message of your retail store. Signage should be front and center in your window display. Good retail signage tells customers what or why they are looking at a selection of merchandise.

Signage Tips for Your Retail Store

  • Keep it short and sweet.
  • Choose fonts that are easy to read. Simple and clear font characters will attract customers to your message, followed closely by the product. If the sign can't be read in one glance, customers will move on.
  • Make your sales pitch. Why should the consumer buy your product? What benefits will it give them?
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Tags: retail space, signage tips, store signage, retail tips, retail store signage, palmer, Palmer Retail, store signage tips, palmer retail solutions, retail stores, selling tips, compelling store signage, retail solutions, Retail Environment Industry

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