Palmer Retail Solutions Blog

Best of 2014: When is the Right Time to Add End Cap Displays?

Posted by Kathy Heil on Dec 30, 2014 12:02:03 PM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and up-sell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.
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Tags: end cap displays, retail end cap, retail end cap displays, retail tips, palmer, wireless end cap displays, end cap, tips for end cap displays, palmer retail solutions, palmerretailsolutions.com, retail end caps, end cap tips, Palmer Promotional Products, end cap display tips, where should you put end cap displays?, End Caps

Making a Positive Black Friday Employee Experience

Posted by Kathy Heil on Nov 21, 2014 8:22:55 AM

Tips for Happy Employees on Black Friday

Black Friday may be a dream come true for retailers hoping to kick off the holiday shopping season with a profitable bang, but it’s a long, grueling experience for your employees. And now that many retailers – and not only the biggest stores – open on Thanksgiving Day instead of waiting until the clock strikes “Friday,” your people may have even more to grumble about. But you can make your Black Friday go smoother, and make your employees a lot happier, with some well-placed appreciation.

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Tags: Black Friday checkout tips, Black Friday tips for retail, Happy employees on Black Friday, 2014 retail tips, retail tips, How to please employees, palmer, palmer retail solutions, holiday retail, holiday retail tips, Black Friday tips for retail stores, Black Friday retail theft, retail solutions, Black Friday, Palmer Promotional Products, Tips for happy employees, retail kiosk, Black Friday tips for retailers, Black Friday Retail Tips, black friday 2014

Adjusting your Store For Retail Seasons

Posted by Kathy Heil on Oct 14, 2014 8:50:59 AM

How to Utilize the Many Seasons of Retail

The seasons change, and with each change comes new merchandise whether you sell groceries, apparel, sporting goods or jewelry. For retailers, there are actually far more than the four “seasons” most people think about. You don’t need all-new store fixtures to show off each new season. Creatively using your existing store fixtures can attract renewed customer interest as you move from one season to the next. Simply reorganize, use props and decorations.

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Tags: retail tips, Endcap, palmer retail solutions, Floor Fixtures, selling tips, store decoration, retail solutions, retail, retail store tips

Retail Fixture Trends for 2015

Posted by Kathy Heil on Sep 22, 2014 6:04:08 PM

Prepare Your Store for 2015

Over the past year or so, retailers across the country have begun to see a happy trend: more shoppers, willing to spend more than they have in several years. The smart retailers are doing everything they can to attract walk-by and in-store interest from these prospective customers intent on buying.

Renewed excitement among shoppers means you need to offer them something new. No wonder so many retail marketers report they plan to let go of some of their own cash and invest in new retail store fixtures.

What can we expect in the way of new fixtures for 2015?

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Tags: retail tips, retail advice, palmer retail solutions, retail fixtures, interactive kiosks, retail solutions, store fixture tips

When is the right time to add end cap displays?

Posted by Kathy Heil on Jul 17, 2014 8:47:46 AM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and upsell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.

The outstanding visual impact of end cap displays may be what catches someone's eye, but people will be even more likely to slow down and take a closer look if there’s a chance to touch or taste the products.

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Tags: end cap displays, retail tips, retail advice, palmer retail solutions, retail displays, retail, End Caps

End Cap Best Practices

Posted by Kathy Heil on Jul 16, 2014 1:32:57 PM

Make the most of your end cap displays

Recently a trade publication stated that 67% of supermarket customers focus on end cap displays almost exclusively, rarely taking the time to stroll the aisles. This statistic underscores the importance of end cap displays. Every type and size retail operation has aisles, and every aisle has an end. That gives you multiple opportunities to maximize sales. Are you making the most of those opportunities?

All the creative ideas in the world won’t help your end cap displays hit the sales mark unless you’re using best practices to build those displays in the first place. Once you’ve established a tempting physical presence, then it’s time to let your imagination go wild on the details. Let’s look some of those best practices that create lucrative displays.

Strong color and interesting design

Your store undoubtedly presents shoppers with plenty of visual stimulation. To be big sellers, your end cap displays have to stand out among all that and shout “buy from me!”

You don’t have to use fixtures with shelves to create stunning end cap displays. Anything that will hold your merchandise has potential. For back-to-school, use old school desks and chairs to hold larger items, book bags or colorful “wastebaskets” to hold smaller loose items. Or make your display look like a huge crayon box.

Building your display around a theme is far more eye-catching, because it differentiates the end cap from the rest of your store. It’s more fun, more interesting, a bigger draw. The less it looks like a stack of stuff, the more intriguing it will be for shoppers

Less variety, more depth

The most successful end cap highlights just a few different items. Too many choices confuse shoppers about the “point” of your end cap, making them more likely to pass by rather than homing in on your merchandise. On the other hand, you want to offer an atmosphere of plenty, so stock those few items deeper than usual. That way when products start flying off display shelves, you won’t have to restock as often.

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Tags: end cap displays, retail tips, retail advice, palmer retail solutions, retail displays, retail, End Caps

Tips for Effective Retail Store Management

Posted by Kathy Heil on Jun 30, 2014 4:30:03 AM

Effectively manage your retail store with these tips.

Whether you have one employee or many, effective retail management requires both delegation and oversight. You can’t do all the jobs yourself, and you shouldn’t try. Instead, the best managers organize and orchestrate, always with the big picture in mind. Success starts with building the right team.

Effective managers are constantly aware of what’s happening throughout their store and they know what to be on the lookout for. What can be corrected or improved upon in regards to a store’s appearance or it's merchandising displays? What should be corrected or improved upon in terms of employee-customer interactions?

Goal #1: Create an outstanding customer experience.

Retail management covers a lot of ground, much of it is behind-the-scenes training, planning and choosing the right inventory, but ultimately it’s your customer who determines a store’s success.

Is the checkout process smooth, without undue wait times? You may want to consider adding more cash registers or self-service checkouts lanes to alleviate strain during the heaviest times, or a small kiosk that shows entertaining promotional videos to customers waiting in line.

Do unexpected little things:

  • Feature an unusual display fixture that triggers an instant smile
  • Have your sales associates randomly tuck a thank-you coupon into customer carry-out bags.
  • Text a heads-up to your best customers about an upcoming exclusive sale.

Customer-centric retail management builds rapport and loyalty that increases sales. It turns customers into valuable brand advocates who will post great reviews and promote your store to their online and in-person friends and followers.

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Tags: retail space, retail tips, retail management, retail advice, palmer retail solutions, kiosk, retail industry, retail solutions, retail, management, retail store tips, Retail Environment Industry

Find the Right Pop Up Shop Location

Posted by Kathy Heil on Jun 10, 2014 5:30:20 AM

Considerations for your pop up shop location.

Pop up shops are increasingly popular among online retailers looking to add a physical sales channel to their customer shopping options without adding the significant costs of a permanent location. But a pop up shop can be equally valuable to help seasonal marketers and traditional retailers increase sales.

The key is selecting a great location. That could be just about anywhere:

  • A traditional shopping setting such as a mall, where your shop might be a stand-alone kiosk or other space in the center of the main aisle, or it might be in a vacant in-line space. Vacant street-level storefront space can sometimes be a great location, too.
  • Shared space within an existing store that offers complementary merchandise or services. Joint promotions can drive additional sales for both stores. Storefront is an online resource dedicated to matching pop ups with retail locations in cities all around the country.
  • Within a multiple-store shopping venue such as a farmers market, arts and crafts fairs, galleries and other marketplaces that provide ongoing space for groups of pop up shop retailers.
  • Something entirely unconventional such as a special events venue, sporting events and music concerts or themed expos such as health and fitness fairs. An unusual location pairing can spark additional interest in your pop up shop.

The old saying “location, location, location” couldn’t be more appropriate. But since the entire point of a pop up shop is limited duration, it has one tremendous advantage over a permanent retail store. If the location isn’t what you’d hoped it would be, you can easily go somewhere else next time. Experiment with different spaces. to see which work best for you.

Nonetheless, you want to generate the most revenue and get the strongest return on your investment, so it literally pays to select the best possible location. Look for these specific attributes:

The right ambiance.

What are you selling? Not every “good” location is a good fit with every product or service or every audience demographic. Has there been a pop up shop here before? How successful was it?

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Tags: retail space, retail solution, temporary, retail tips, palmer, Pop up shop, palmer retail solutions, Mall Kiosk, mall, retail solutions, retail store tips, Retail Environment Industry

Pinterest for Retailers

Posted by Kathy Heil on Jun 9, 2014 11:09:55 AM

Take advantage of Pinterest for your retail store.

Retailers have discovered Pinterest, in a big way. Happily, there are several ways you can take advantage of Pinterest for retail, whether you’re a big name brand or a smaller niche enterprise. You want to do that, because Pinterest is now the third most used social platform, and the one generating the highest percentage of both traffic and sales.

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Tags: retail tips, marketing, palmer, palmer retail solutions, pinterest, selling tips, retail industry, retail solutions, retail, prs, Retail Environment Industry

Types of Cash Wrap Configurations

Posted by Kathy Heil on May 20, 2014 7:00:00 AM

Choose the best cash wrap configuration for your needs.

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

  • Keep things organized.
  • Give customers a place to set merchandise and pay for their purchases.
  • Encourage a bit of last-minute impulse shopping.
  • Enable employees to have a final personal interaction with customers, sending them on their way with a smile.

What shape do you want?

Cash wraps can be designed in three basic configurations:

  • A single countertop or cabinet surface, placed parallel or perpendicular to the wall or as a free-standing “island.”
  • A two-part unit – one section parallel to the wall and another free-standing unit placed in front, facing the customer.
  • Three-part design that encloses the two-part unit on one side, creating horseshoe.

Two or three-sided configurations are best if you need more than one payment station, and a U-shape improves security by restricting access behind the counter.

You can build your cash wrap counter as a simple, level countertop or add a desk-type section, but you’ll also want a cabinet that contains drawers and shelving – with doors -- to keep extra supplies out of sight. Recessed top shelves are useful for hiding electrical cords, and adjustable shelves are handy for holding hangers, returned merchandise or wrapping supplies and bags.

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Tags: retail environment, retail tips, palmer, retail advice, cash wraps, palmer retail solutions, retail stores, Floor Fixtures, retail industry, retail solutions, retail displays, retail, Retail Environment Industry

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