Palmer Retail Solutions Blog

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

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Tags: Retail Experience, Retail Trends, Customer Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Retail Trends, Retail Experience, Customer Experience

5 Ways to Stop Self-Checkout Theft

Posted by Kathy Heil on Jun 20, 2018 1:23:45 PM

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing items instead of paying for them.

No longer a novelty, creative thieves (and frustrated shoppers) have now identified ways to bypass the proper self-checkout procedure. In fact, when it comes to helping yourself to unpaid-items, the self-help checkout offers multiple opportunities. They’re all easy, and they’re costing retailers whopping sums every year.

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Tags: Point of Purchase, Retail Trends

Retail Trends: 7 Ways Frictionless POS Speeds Up Transactions

Posted by Kathy Heil on Feb 14, 2018 2:15:35 PM

We all know how it feels when something rubs us the wrong way. In retail, nothing rubs customers the wrong way more than a cumbersome payment process. Customers want that final step to be smooth. Seamless. Fast. So one of the hottest retail trends is frictionless POS.

A frictionless payment process speeds up transactions, and that makes everybody happy.

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Tags: Retail Trends

Retail Trends to Start the New Year Off Strong

Posted by Kathy Heil on Jan 3, 2017 5:47:05 PM

The start of a new year routinely has retailers guessing into the future, trying to catch a glimpse of the year's upcoming retail trends. As a retailer, you want to get off to the strongest possible start. That requires insight into what customers will want and how you can deliver it. So let’s see what trends are emerging for 2017. And how you might make the most of them to boost sales and customer loyalty.

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Tags: Retail Trends

2016 Trends in Retail Theft Prevention

Posted by Kathy Heil on Nov 3, 2016 12:51:45 PM

With the holidays virtually upon us, this is no time for retailers to let down their guard. The busier your store is, the more inviting it is to thieves. So ‘tis the season to look at trends in retail theft prevention that can help ensure your year-end sales season is a merry one.

Experts note that the focus has moved away from arresting thieves to loss prevention – enacting tactics that ensure you lose the least. While this may sound like giving up, the truth is that no store is theft-proof.

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Tags: Retail Trends

Top Retail Merchandising Trends for 2016

Posted by Kathy Heil on Aug 30, 2016 8:37:59 AM

Predictions are prevalent in every industry, as one year rolls into the next. Retail is no exception. So what were the emerging trends in retail merchandising solutions we were supposed to see in 2016? Let’s review, and see where we are.

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Tags: Retail Trends

Here's What You Need to Know About Retail Trends for 2016

Posted by Kathy Heil on Jan 5, 2016 12:28:51 PM

Retail trends

It’s a brand new year, bringing new hopes and expectations for your retail store. What will it take to grow and thrive in 2016? No matter your store size or product line, you’ll need to ride the crest of key retail trends to attract and impress customers. So, what will be hot in the new year? Let’s look at the retail trends for 2016.

Technology, of course.

For one thing, it’s a mobile world now. Prospective shoppers and in-store customers are using mobile devices in ever-increasing numbers, and you have to be there for them. The best way to do that is to arm your sales staff with mobile devices, too. They’ll be more efficient and it will be easier for them to interact in personalized ways with customers.

Embrace big data, because the more you learn about customers, the more you can increase sales. One industry expert suggests making full use of available data could boost your operating margin by 60%+. Why? Because your customers now expect an “all about me” experience. You can’t do that if you don’t understand what matters most to them.

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Tags: Retail Trends

Retail Fixture Trends for 2015

Posted by Kathy Heil on Sep 22, 2014 6:04:08 PM

Prepare Your Store for 2015

Over the past year or so, retailers across the country have begun to see a happy trend: more shoppers, willing to spend more than they have in several years. The smart retailers are doing everything they can to attract walk-by and in-store interest from these prospective customers intent on buying.

Renewed excitement among shoppers means you need to offer them something new. No wonder so many retail marketers report they plan to let go of some of their own cash and invest in new retail store fixtures.

What can we expect in the way of new fixtures for 2015?

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Tags: Retail Trends

Retail Trends for 2014

Posted by aderby on Dec 31, 2013 7:46:36 AM

In-Store retail trends for 2014.

Not all retail trends involve technology upgrades. People remain a dynamic component when it comes to shopping, and people are what will be shaping retail trends as we move into 2014. Online shopping provides convenience, but shopping in-store provides a customized experience. While 65 percent of shoppers perform research online, they still make purchases in the store. In-store trends will be strong in the upcoming year.

The Evolving Retail Experience

  • Multi-channel competition. Brick and mortar stores and online retailers should take a page out of each other's books in 2014. A growing number of brick and mortar stores are matching the prices that consumers find online from their competitors. "The future of our business and all retail is going to have some online and some offline component," Dave Gilboa, Warby Parker co-founder told Fast Company. "The world doesn't have to be black and white."
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Tags: Retail Trends