Palmer Retail Solutions Blog

Mobile Apps for Christmas Retail

Posted by Kathy Heil on Dec 17, 2014 12:54:14 PM

Mobile Apps to Help Increase Foot Traffic Over the Holidays

By now retailers are aware – sometimes painfully aware – of the number of shoppers using tablets and smartphones while in-store to price-check certain items. This is not all in bad taste though, there are mobile apps for Christmas retail that can actually help you draw foot traffic into your store and encourage shoppers to buy on-site. Here are 5 mobile apps that can help you increase traffic over the holidays:

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Tags: retail app, palmer solutions, mobile retail apps, christmas retail, palmer, Palmer Retail, mobile apps, palmer retail solutions, retail phone app, holiday apps, Palmer Promotions, mobile retail app, retail solutions, Palmer Promotional Products, retail trends, retail phone apps

Retail Trends for 2014

Posted by aderby on Dec 31, 2013 7:46:36 AM

In-Store retail trends for 2014.

Not all retail trends involve technology upgrades. People remain a dynamic component when it comes to shopping, and people are what will be shaping retail trends as we move into 2014. Online shopping provides convenience, but shopping in-store provides a customized experience. While 65 percent of shoppers perform research online, they still make purchases in the store. In-store trends will be strong in the upcoming year.

The Evolving Retail Experience

  • Multi-channel competition. Brick and mortar stores and online retailers should take a page out of each other's books in 2014. A growing number of brick and mortar stores are matching the prices that consumers find online from their competitors. "The future of our business and all retail is going to have some online and some offline component," Dave Gilboa, Warby Parker co-founder told Fast Company. "The world doesn't have to be black and white."
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Tags: retail environment, retail trends for 2014, 2014 retail trends, retail advice, palmer retail solutions, retail solutions, retail displays, shopping trends, retail trends, Retail Environment Industry

2014 Digital Trends for Self-Service Kiosks

Posted by aderby on Dec 30, 2013 6:15:54 AM

Top 2014 trends for self-service kiosks.

It's critical to remain competitive and innovative within the kiosk industry. Self-service kiosks should constantly evolve to provide users with newer and better benefits. Kiosks touch points allow brands to interact with the customer in an authentic and mutually beneficial manner. We can continue to build upon this relationship by incorporating the top 2014 digital trends in today’s interactive kiosks.

Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. Kiosk Marketplace then summarized and listed the top points, as they apply to self-service and kiosks.

For the complete article, visit forbes.com.

  1. Provide Customer Centric Information that is helpful to target customers.
  2. Join mobile and social together to reach audiences at the heart of their digital usage
  3. Identify targeted niche communities.
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Tags: self-service kiosks, 2014 retail tips, kiosk trends, kiosk advice, kiosks, palmer retail solutions, interactive kiosks, kiosk, kiosk display, 2014 kiosk trends, kiosk tips, retail solutions, 2014 digital trends, retail trends, interactive kiosk, Retail Environment Industry, self-service

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