Palmer Retail Solutions Blog

David vs Goliath: How to Compete With Big Box Retailers

Posted by Kathy Heil on Mar 22, 2019 12:44:31 PM

Ever heard the story about David and Goliath? In its simplest form, David was the underdog who fought and defeated Goliath, who was a giant and a champion. In a similar fashion, small businesses must compete with big box stores.

It's no surprise that big box retailers attract more traffic than small stores, but shopping “holidays” such as Small Business Saturday (the day after Black Friday) are highlighting the benefits of shopping small. So, how can your small business get in on the action to compete with big box stores?

Read More

Tags: Retail Experience, Retail Trends

Tips for Displaying Fashion Apparel and Accessories to Drive Sales

Posted by Kathy Heil on Mar 14, 2019 10:48:00 AM

Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends, in large part, on how you display it. 

If you’re a merchandiser for a large retailer, apparel may arrive already grouped into outfits, display coordinates, or whatever you call these combinations. You can follow your organization’s planograms to complete your displays. If you’re the owner/merchandiser of a smaller clothing boutique, you’ll have to create your own planogram. Here are some tips for displaying fashion apparel and accessories to drive sales.

Read More

Tags: Retail Experience, Retail Trends

Retail Trends That Harness Technology to Start the New Year Off Strong

Posted by Kathy Heil on Jan 3, 2019 11:39:17 AM

For years, technology has transformed the retail landscape, in large part because it created serious online competition. But now, technology is also transforming retail inside brick-and-mortar stores. The Internet of Things (IoT) is here — it’s everywhere. If you haven't started thinking about smart shelves, layout optimization, automated checkout, and beacons, it’s time you did.

And it turns out, many of the 2019 retail trends will harness the power of IoT.

The Internet of Things (IoT) refers to the fact that wireless technology can now power all sorts of physical devices, as long as they have an internet connection. Your smart home allows you to operate everything from your thermostat to the window blinds and front doorbell camera via your smartphone. Retailers are taking advantage of similar technology to give customers a far more tantalizing and personalized shopping experience and to more efficiently manage back-end operations.

Read More

Tags: Retail Trends

8 Retail Stockroom Organization Methods to Improve Productivity

Posted by Kathy Heil on Nov 28, 2018 3:45:43 PM

If your retail stockroom is messy or poorly organized, you can lose track of inventory and lose sales, too.

It’s time to take stock, as they say, and get that stockroom organized, so you can be less frustrated and more productive. Even if your inventory storage area is quite small, you can make maximum use of it if you plan carefully. Here are some organization methods for your stockroom.

Read More

Tags: Store Displays and Fixtures, Retail Trends

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

Read More

Tags: Customer Experience, Retail Experience, Retail Trends

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

Read More

Tags: Kiosks, Customer Experience, Retail Experience, Retail Trends

5 Ways to Stop Self-Checkout Theft

Posted by Kathy Heil on Jun 20, 2018 1:23:45 PM

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing items instead of paying for them.

No longer a novelty, creative thieves (and frustrated shoppers) have now identified ways to bypass the proper self-checkout procedure. In fact, when it comes to helping yourself to unpaid-items, the self-help checkout offers multiple opportunities. They’re all easy, and they’re costing retailers whopping sums every year.

Read More

Tags: Point of Purchase, Retail Trends

Retail Trends: 7 Ways Frictionless POS Speeds Up Transactions

Posted by Kathy Heil on Feb 14, 2018 2:15:35 PM

We all know how it feels when something rubs us the wrong way. In retail, nothing rubs customers the wrong way more than a cumbersome payment process. Customers want that final step to be smooth. Seamless. Fast. So one of the hottest retail trends is frictionless POS.

A frictionless payment process speeds up transactions, and that makes everybody happy.

Read More

Tags: Retail Trends

Retail Trends to Start the New Year Off Strong

Posted by Kathy Heil on Jan 3, 2017 5:47:05 PM

The start of a new year routinely has retailers guessing into the future, trying to catch a glimpse of the year's upcoming retail trends. As a retailer, you want to get off to the strongest possible start. That requires insight into what customers will want and how you can deliver it. So let’s see what trends are emerging for 2017. And how you might make the most of them to boost sales and customer loyalty.

Read More

Tags: Retail Trends

2016 Trends in Retail Theft Prevention

Posted by Kathy Heil on Nov 3, 2016 12:51:45 PM

With the holidays virtually upon us, this is no time for retailers to let down their guard. The busier your store is, the more inviting it is to thieves. So ‘tis the season to look at trends in retail theft prevention that can help ensure your year-end sales season is a merry one.

Experts note that the focus has moved away from arresting thieves to loss prevention – enacting tactics that ensure you lose the least. While this may sound like giving up, the truth is that no store is theft-proof.

Read More

Tags: Retail Trends