It’s a brand new year, bringing new hopes and expectations for your retail store. What will it take to grow and thrive in 2016? No matter your store size or product line, you’ll need to ride the crest of key retail trends to attract and impress customers. So, what will be hot in the new year? Let’s look at the retail trends for 2016.
Technology, of course.
For one thing, it’s a mobile world now. Prospective shoppers and in-store customers are using mobile devices in ever-increasing numbers, and you have to be there for them. The best way to do that is to arm your sales staff with mobile devices, too. They’ll be more efficient and it will be easier for them to interact in personalized ways with customers.
Embrace big data, because the more you learn about customers, the more you can increase sales. One industry expert suggests making full use of available data could boost your operating margin by 60%+. Why? Because your customers now expect an “all about me” experience. You can’t do that if you don’t understand what matters most to them.