Palmer Retail Solutions Blog

6 Fall Sale Ideas That Will Bring Customers in the Door

Posted by Kathy Heil on Sep 29, 2017 11:03:46 AM

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The cushiony softness of warmer clothing. The mouth-watering spice of pumpkin pie.

If you want to bring more customers in the door this fall, focus on fall sales ideas that appeal to the senses. Here are just a few examples:

Read More

Tags: Customer Experience, Seasonal Events

Labor Day Deals: 9 Holiday Promotions to Boost Sales

Posted by Kathy Heil on Aug 23, 2017 12:03:10 PM

With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them to stock up on whatever they’ll need – at your store.

Read More

Tags: Seasonal Events

Maximize Jewelry Showcases For Wedding Season Sales

Posted by Kathy Heil on May 2, 2017 1:42:00 PM

Spring and summer are often the seasons of romance. Many couples are getting engaged, others are shopping around for wedding bands for their upcoming summer weddings. Because rings are such a personal investment, couples want to shop up close and in person. They’ll spend more time in your store if your jewelry showcases make your rings (and other items) sparkle brightly and look flawless.

Read More

Tags: Seasonal Events

How to Use Seasonal Sensory Cues to Enhance Spring Sale Goals

Posted by Kathy Heil on Apr 18, 2017 5:49:17 PM

Visual merchandising may be a key to retail success, but don’t overlook the role other senses play in your customers’ in-store experience and decisions to buy. Incorporating seasonal sensory cues can motivate shoppers to snap up your spring sale items, and entice them to zero in on the season’s newest arrivals, too.

Read More

Tags: Seasonal Events

How to Increase Foot Traffic After the Holiday Rush

Posted by Kathy Heil on Jan 5, 2017 3:44:43 PM

Another holiday season is in the books, and what a relief it is! We know you and your employees are probably drained, but there’s no time to sit around. If you’re hoping for a bang-up 2017, you need to keep the sales momentum going. That means attracting foot traffic back into your store.

Read More

Tags: Seasonal Events

Black Friday Tips: Maximize Your Holiday Business in 2016

Posted by Kathy Heil on Oct 13, 2016 10:21:41 AM

Last December, there was talk about the demise of Black Friday. The National Retail Federation says those rumors were premature – but you’d better be prepared for changes in 2016. They warn “there has been a very visible shift in the how, when, where, why, and who of holiday promotions that will have a profound impact on the importance of Black Friday.” Fear not, though. These Black Friday tips will give your holiday season plenty of sparkle.

Read More

Tags: Seasonal Events

The Best Valentine's Day Merchandise for Your End Cap Displays

Posted by Kathy Heil on Jan 21, 2016 5:14:20 PM

Valentine's Day merchandise for your end cap displays

Whatever you display in the way of Valentine’s Day merchandise, be sure you have plenty in stock. This is the shopping holiday most famous for last-minute shopping. Even the most gloriously decorated store windows and fixtures can’t do their magic if displays feature picked over offerings and all your hottest items are out of stock. But take heart – after all, we’re talking Valentine’s Day here. 

You can choose fabulous Valentine’s Day merchandise that will sell smartly right now and continue to charm even the latest of last-minute shoppers. Focus on your end cap displays to take advantage of their natural visual appeal. Using end cap displays will also help customers distinguish Valentine’s goodies from your regular merchandise.

What should you do with your end caps?

  • Valentine’s Day is our most sensual holiday, so make sure your visual merchandising tempts multiple senses. That starts by inspecting your end caps to be sure they’re display-ready. Then fill them with a variety of items that appeal to all segments and age groups among your clientele. Remember that people buy Valentine’s gifts for friends and family members, not just that Special Someone.
Read More

Tags: End Caps, Seasonal Events

9 Ideas for Valentine’s Day Merchandise for Your Retail End Caps

Posted by Kathy Heil on Dec 30, 2015 3:38:39 PM

Valentine's Day Merchandise

Retail end caps naturally attract shoppers. Filled with the right merchandise, they’re proven winners, all year long. Four types of merchandise are considered ideal for end caps. Valentine’s Day merchandise is the perfect choice, because it fits every category:

  • The latest, must-have items
  • Seasonal items
  • Holiday items
  • Special one-time purchases

 Here are 9 tips to give your retail end caps extra allure for Valentine’s Day:

Read More

Tags: End Caps, Seasonal Events

Here’s What You Can Do to Retain Customers After the Holiday Season

Posted by Kathy Heil on Dec 17, 2015 5:54:12 PM

Retain customers after the holiday season

If you’ve done a great job of marketing and merchandising for this holiday season, you will undoubtedly attract shoppers new to your store. Will they love their entire in-store experience as well as your selection? That’s the way to retain customers after the holiday shopping season. Here are some ways you can build both sales and build long-term customer relationships.  

Start right now.

It is indeed the quality of each customer’s experience that tips the scales in your favor for future shopping. The smart strategies and little extras you use to boost holiday sales will turn your store into a memorable, must-shop destination in 2016. The key is to appeal to both brand new customers and your existing clientele, as well.

  • Offer first-timer specials – to the first 10 who retweet something about your store, or who like a specific Facebook post, or who bring your direct mail postcard into the store.
  • Offer repeat-customer specials – exclusive merchandise preview or demo events, bring-a-friend evenings, or refer-a-friend discounts.
  • Hold a holiday-themed contest to attract new interest and further engage past customers. Promote it via multi-channel marketing.
  • Consider giving gift cards in smaller denominations as “instant reward” thank-yous to higher-spending customers.
  • Personally thank every shopper for browsing or buying.
Read More

Tags: Customer Experience, Seasonal Events

7 Tips for Happy Employees During the Holiday Shopping Season

Posted by Kathy Heil on Dec 15, 2015 3:53:03 PM

Happy employees during the holiday season

Your employees are a reflection of your business. When they’re upbeat – friendly, helpful and efficient – shoppers just naturally want to spend more time in your store. But the holiday season can take its toll on even the best of us. These 7 tips will help you maintain happy employees throughout the holiday season.

1. Lead by example

You can’t expect employees to get or stay excited about grueling holiday work schedules if you don’t share the load. Yes, you’re the manager, so you have to stay focused on overall operations. Being physically present shows how important this sales season is to you. You can easily keep an eye on the store and see if you need to make changes. And you’re on hand to help at the cash register, on the floor, or in the stockroom when there’s a rush.

2. Reinforce training with authority

Well-trained employees are essential during the holidays, but your team also needs authority to make decisions while dealing with customers. Make sure everyone knows your guidelines for this and then let them work – but be ready to step in if they need help or if a customer gets out of hand. Never allow anyone to abuse your people.

Read More

Tags: Employees, Seasonal Events