Palmer Retail Solutions Blog

9 Ideas for Valentine's Day Merchandise for Your Retail End Caps

Posted by Kathy Heil on Feb 7, 2019 3:44:40 PM

Valentine's Day is a wonderful holiday for many retailers. With last-minute shoppers and impulse (or guilt) purchases galore, there are so many selling opportunities. End caps are proven winners when it comes to retail merchandising because they naturally stand out. That makes them outstanding places to showcase your Valentine’s Day merchandise!

This is the most impulsive holiday of the year. Use your end caps to capitalize on that by featuring items that are perfect for that special someone. But don't forget Valentine's Day gifts aren't always for a romantic partner, showcase merchandise customers can buy for friends, family, or themselves.

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Tags: End Caps, Store Displays and Fixtures, Seasonal Events

10 Examples of Holiday Merchandise for Your End Cap Displays

Posted by Kathy Heil on Oct 3, 2018 9:27:17 AM

The months leading up to the holidays are busy for retailers and shoppers. While your customers are hunting for gifts (along with treats and necessities for themselves), you want to grab their attention with enticing end cap displays. But what types of displays should you feature? Think both functional and fun to help solve practical needs as well as inspire impulse buys.

Here are some examples of holiday merchandise perfectly suited to creating irresistible end cap displays that will sell, sell, sell.

Examples of Holiday Merchandise

Pet Gifts

Pets are big business, and every pet parent knows why! Fuel the need to pamper with holiday-themed toys, treats, clothing, collars or bandanas, catnip, etc. Add a fluffy stuffed dog and cat as props.

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Tags: End Caps, Seasonal Events

How to Better Prepare Your Business For The Back to School Season

Posted by Kathy Heil on Jul 18, 2018 1:08:04 PM

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re prepared for this. You’ve planned ahead, and merchandise is already hitting your shelves. So how do you prepare your employees for the busy back to school season?

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Tags: Employees, Seasonal Events

6 Fall Sale Ideas That Will Bring Customers in the Door

Posted by Kathy Heil on Sep 29, 2017 11:03:46 AM

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The cushiony softness of warmer clothing. The mouth-watering spice of pumpkin pie.

If you want to bring more customers in the door this fall, focus on fall sales ideas that appeal to the senses. Here are just a few examples:

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Tags: Customer Experience, Seasonal Events

Labor Day Deals: 9 Holiday Promotions to Boost Sales

Posted by Kathy Heil on Aug 23, 2017 12:03:10 PM

With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them to stock up on whatever they’ll need – at your store.

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Tags: Seasonal Events

Maximize Jewelry Showcases For Wedding Season Sales

Posted by Kathy Heil on May 2, 2017 1:42:00 PM

Spring and summer are often the seasons of romance. Many couples are getting engaged, others are shopping around for wedding bands for their upcoming summer weddings. Because rings are such a personal investment, couples want to shop up close and in person. They’ll spend more time in your store if your jewelry showcases make your rings (and other items) sparkle brightly and look flawless.

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Tags: Seasonal Events

How to Use Seasonal Sensory Cues to Enhance Spring Sale Goals

Posted by Kathy Heil on Apr 18, 2017 5:49:17 PM

Visual merchandising may be a key to retail success, but don’t overlook the role other senses play in your customers’ in-store experience and decisions to buy. Incorporating seasonal sensory cues can motivate shoppers to snap up your spring sale items, and entice them to zero in on the season’s newest arrivals, too.

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Tags: Seasonal Events

How to Increase Foot Traffic After the Holiday Rush

Posted by Kathy Heil on Jan 5, 2017 3:44:43 PM

Another holiday season is in the books, and what a relief it is! We know you and your employees are probably drained, but there’s no time to sit around. If you’re hoping for a bang-up 2017, you need to keep the sales momentum going. That means attracting foot traffic back into your store.

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Tags: Seasonal Events

Black Friday Tips: Maximize Your Holiday Business in 2016

Posted by Kathy Heil on Oct 13, 2016 10:21:41 AM

Last December, there was talk about the demise of Black Friday. The National Retail Federation says those rumors were premature – but you’d better be prepared for changes in 2016. They warn “there has been a very visible shift in the how, when, where, why, and who of holiday promotions that will have a profound impact on the importance of Black Friday.” Fear not, though. These Black Friday tips will give your holiday season plenty of sparkle.

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Tags: Seasonal Events

The Best Valentine's Day Merchandise for Your End Cap Displays

Posted by Kathy Heil on Jan 21, 2016 5:14:20 PM

Valentine's Day merchandise for your end cap displays

Whatever you display in the way of Valentine’s Day merchandise, be sure you have plenty in stock. This is the shopping holiday most famous for last-minute shopping. Even the most gloriously decorated store windows and fixtures can’t do their magic if displays feature picked over offerings and all your hottest items are out of stock. But take heart – after all, we’re talking Valentine’s Day here. 

You can choose fabulous Valentine’s Day merchandise that will sell smartly right now and continue to charm even the latest of last-minute shoppers. Focus on your end cap displays to take advantage of their natural visual appeal. Using end cap displays will also help customers distinguish Valentine’s goodies from your regular merchandise.

What should you do with your end caps?

  • Valentine’s Day is our most sensual holiday, so make sure your visual merchandising tempts multiple senses. That starts by inspecting your end caps to be sure they’re display-ready. Then fill them with a variety of items that appeal to all segments and age groups among your clientele. Remember that people buy Valentine’s gifts for friends and family members, not just that Special Someone.
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Tags: End Caps, Seasonal Events