Palmer Retail Solutions Blog

Kiosk Aesthetics

Posted by aderby on Sep 11, 2013 11:08:20 AM

Create a desirable first impression with a stylish kiosk design.

Employees wear uniforms, so why shouldn't your kiosk be dressed to impress as well? Function and fashion can go hand-in-hand. When designing your dream kiosk, think beyond utility. A kiosk should be styled to align with the brand, visually appeal to customers, and enhance the retail experience.

Simple kiosk customizations such as exterior cladding panels, colored frame coating, custom truss and lighting designs, parapets, stone finishes, spandrel and tinted glass treatments are available to make your kiosk a marketing tool in itself. Utilize the chance to further integrate the company into consumer's minds to enhance top-of-mind awareness.

Visuals should go even beyond self-promotion to enhance the viewer's experience. Colors and aesthetics can be used to aid engagement and exploration. The kiosk's initial challenge is to persuade the audience to interact with it. Using inviting aesthetics conquers this initial hurdle.

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Selecting Kiosk Styles

Posted by adminx on Feb 25, 2013 12:03:55 PM

Choosing between an walkthrough or island style kiosk.

Whether you’ve been shopping for a kiosk, or just walking through the mall, you’ve probably noticed that there are two primary styles of kiosk-- island and walkthrough. When deciding on a kiosk for your own business, these two unique designs each have distinctive benefits.

Benefits of a Walkthrough Kiosk

Bigger: The design dictates that customers be able to literally walk through the kiosk. This can sometimes mean that your “kiosk” will have a greater
number of shelves strategically placed for displaying of your product.

Dual-Sided Display: This is a big plus for many mobile retailers, primarily those with less-expensive products. You may recall the seasonal calendar stands which sit in the center of many malls with their easily browsed “bookshelf” type feel.

Better flow across displays: Having your customers physically move through your merchandise is a good thing in retail. The closer they get to the product and the more they can see, the more likely they are to buy.

Interactive Retail Space: An employee working a walkthrough kiosk cannot sit idly by while customers simply admire the merchandise. Instead, a walkthrough design encourages the salesperson to actively engage customers as they walk around and through the retail selling space.

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Tags: building a kiosk, island kiosk, kiosk design, palmer, walkthrough kiosk, mall kiosks, selecting a kiosk, kiosks, palmer retail solutions, kiosk tips, retail solutions, choosing a kiosk, walkthrough, choosing a kiosk design

Selecting a Kiosk Size

Posted by adminx on Feb 14, 2013 4:55:15 AM

How to choose the correct kiosk size.

The best kiosk size for any business is the one that fits comfortably in the rental space and has ample storage space for products when the day is through. At Palmer Retail Solutions, the most commonly ordered kiosk size is 10 ft x 10 ft. When deciding on the best size for your kiosk, you will want to consider three things:

  1. Your product
  2. The amount of storage space versus display space you desire
  3. Island versus walkthrough design

Product
The more expensive the product, the more storage space your kiosk will need. While a Pillow Pet kiosk owner may be able to leave their product overnight locked inside the display cases, a Rolex watch distributor is unlikely to be willing to take that much risk. We also find that cellular or wireless suppliers tend to need more space, due to the number of security devices required as part of the product display.

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Is a Kiosk Right for Me?

Posted by adminx on Feb 5, 2013 6:58:44 AM

Kiosks as a business model.

Here at Palmer Retail Solutions, we make a lot of kiosks. For more than 20 years, we’ve designed them, built them, partnered with our clients to meet all their space and leasing requirements, and helped launch lots of successful small businesses.

We hear from a lot of clients early in their research process, wondering “is a kiosk the right business model for my retail idea?” Often, the answer is yes! After all, kiosks are a flexible, customizable, relatively low-cost way to launch and run a great business.

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Tags: building a kiosk, selecting a kiosk, kiosks, palmer retail solutions, risks of kiosks, retail solutions, choosing a kiosk

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