Palmer Retail Solutions Blog

How to Use the Right Lights to Drive Retail Sales

Posted by Kathy Heil on Mar 17, 2015 9:23:39 AM

What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.

Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.

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Tags: lighting in retail, selling jewelry, LED lighting, jewelry, cash wraps, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, store design, lighting, retail sales, lighting in retail stores, retail solutions, drive retail sales

Store Layout for Jewelry Stores

Posted by Kathy Heil on Mar 5, 2015 10:14:01 AM

Layout to Help Stores Sell Jewelry

How you approach retail store layout depends on your merchandise and your desired clientele. For jewelry stores, you want to transform your space into a show-stopping jewelry showcase. After all, jewelry is all about adornment – and in many cases, ultimate luxury. Whether you’re in a league with Tiffany’s or an independent artisan, to create the right atmosphere, your store must have a layout and fixtures that focus the customer’s attention on collections or individual pieces while allowing them to browse comfortably. You’ll also need reliable – and, in some cases, obvious – security that protects staff and customers as well as merchandise.

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Tags: selling jewelry, Store Fixtures, floor plan, palmer retail solutions, security, store design, merchandising displays, jewelry store layout, jewelry display

Proper Lighting for Jewelry Kiosks

Posted by adminx on Apr 11, 2013 9:47:32 AM

Make jewelry displays sparkle with proper kiosk lighting.

Building a jewelry kiosk can seem like a treacherous chore. The value of the merchandise puts pressure on you to maximize your kiosk display. If there’s one thing we’ve learned about crystals and jewelry over the years, it’s that the sparklier it is, the brighter the lights need to be. Any time you put an object in a display case that needs to shimmer, you’re going to need extra lighting.

Rather than standard lighting, Palmer Retail Solutions recommends high quality, high intensity lights that are integral to the design of a successful jewelry kiosk. Our LED lights are low voltage, long lasting, and very bright. As always, Palmer is willing to work with whatever specifications our customers would like. If you prefer halogen lighting, we can certainly install those instead. (We typically avoid halogen lights, because while they are quite bright, they can also get very hot.)

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Tags: building a kiosk, selling jewelry, jewelry kiosk, kiosk lighting, mall kiosks, kiosk questions, kiosks, palmer retail solutions, selling tips, jewelry kiosks, kiosk tips, retail solutions, jewelry display

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