Use the Right Lights to Drive Retail Sales
What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it, yet you can use different types of lighting to lead shoppers’ eyes around your store.
Lighting in retail is as important for grocery stores as it is for apparel or hard goods. Although many retailers tend to focus on cost savings attainable by upgrading lighting design and fixtures, some in the industry call lighting the “silent salesperson” because it can have such a significant impact on purchasing behavior.Read More