Palmer Retail Solutions Blog

Adjusting your Store For Retail Seasons

Posted by Kathy Heil on Oct 14, 2014 8:50:59 AM

How to Utilize the Many Seasons of Retail

The seasons change, and with each change comes new merchandise whether you sell groceries, apparel, sporting goods or jewelry. For retailers, there are actually far more than the four “seasons” most people think about. You don’t need all-new store fixtures to show off each new season. Creatively using your existing store fixtures can attract renewed customer interest as you move from one season to the next. Simply reorganize, use props and decorations.

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Tags: retail tips, Endcap, palmer retail solutions, Floor Fixtures, selling tips, store decoration, retail solutions, retail, retail store tips

Fall Retail Fixtures

Posted by Kathy Heil on Oct 9, 2014 7:22:23 AM

How to Decorate your Store Front for Fall

What says “fall” to you? Cooler weather? Colorful leaves? Pumpkins? Ghosts and goblins? Football? Hmmmm. Sounds like inspiration for fall retail displays. You can decorate your windows and create in-store displays with fall “icons” or you can turn them into fixtures to hold or hang merchandise.

Shoppers are ready for a change, and changing your windows and POS displays focuses their attention on your new-season products. Choose the themes and colors that blend best with your type of merchandise and your customers. Think in terms of warm reds, oranges, yellows, greens and browns as well as warm metallics like bronze and gold to paint or cover your fixtures. Use recycled wood or metal for shelving or furnishings.

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Tags: Store Fixtures, Decor, palmer retail solutions, Fall, decorating, selling tips, autumn, retail solutions

Pinterest for Retailers

Posted by Kathy Heil on Jun 9, 2014 11:09:55 AM

Take advantage of Pinterest for your retail store.

Retailers have discovered Pinterest, in a big way. Happily, there are several ways you can take advantage of Pinterest for retail, whether you’re a big name brand or a smaller niche enterprise. You want to do that, because Pinterest is now the third most used social platform, and the one generating the highest percentage of both traffic and sales.

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Tags: retail tips, marketing, palmer, palmer retail solutions, pinterest, selling tips, retail industry, retail solutions, retail, prs, Retail Environment Industry

Retail Marketing to Millennials

Posted by Kathy Heil on Apr 29, 2014 10:00:58 AM

Market to millennials successfully with these tips.

Older generations always seem to have difficulty understanding younger ones. But for retail marketers who are perhaps in one of those older generations, millennials present a true mystery. What’s so different about these young adults? And how do you strategize an effective plan for retail marketing to millennials?

Just who are these “millennials”?

They are men and women ages 18-33 – the first generation to officially reach adulthood in the new millennium. With more than 50 million of them here in the United States, so finding an effective marketing strategy definitely makes sense for retailers who want to thrive in the future.

A report just released the renowned Pew Research reveals some interesting facts about millennials, compared to earlier generations. They:

  • Hold more liberal views on social issues than their parents.
  • Are better educated than any earlier generation.
  • Have more student debt.
  • Are less likely to be married.
  • Are “low on social trust” – in other words, they’re brand aware but not brand loyal.
  • Spend about an hour a day on retail websites.
  • Prefer brand interaction to traditional advertising – they’re happy to engage with you, but want to do that on their own terms.
  • Rely on word of mouth rather than research to make buying decisions. Social media networks are their go-to resources, especially Facebook, Instagram, Twitter and Tumblr.

They’re upbeat and optimistic about their future. A whopping 85 percent of those who responded to the Pew survey said they have, or anticipate having, enough money to live the way they want to. Admittedly, many of them are either still living with their parents (thanks to the recession) or are receiving money from them.

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Tags: retail environment, store layout, retail tips, palmer, retail advice, palmer retail solutions, retail stores, selling tips, retail industry, retail solutions, retail displays, retail, retail store tips, palmer prs, Retail Environment Industry

Five Tips for Effective Retail Store Management

Posted by Kathy Heil on Apr 22, 2014 5:00:42 AM

How to successfully manage your retail store.

Successful retail stores are compelling in their ability to attract customers, convenient in their interactions with those customers and consistent in how they present their brand and their merchandise. Effective retail management ensures all three of those goals are met, in ways that increase sales and protect profitability. It’s a tough job.

Physical presence and people both contribute to successful differentiation among retail stores. Clear, immediately recognizable brand identity is important for every business, but it’s critical for retailers who operate multiple locations. Effective retail managers ensure their store’s atmosphere is appealing and that their employees present a welcoming, responsive demeanor. Done right, it all says “buy from us.”

Customer-centric in every way.

No one has to buy from your store. These days consumers demand personal attention and product customization. Effective retail store managers ensure everything about their establishment makes shopping an easy, streamlined and simply excellent experience.

The latest display trends.

Good old-fashioned suggestive selling never goes out of style. Top-notch sales floor staff use it when interacting with customers. But merchandise displays and digital signage can set the stage for maximum sales success.

Modular furnishings and wall-mounted display systems facilitate refreshing displays. You can test new promotional ideas as well as keep your sales floor visually interesting. Thoughtfully designed displays help speed inventory turns and reduce shrinkage, improving your bottom line in both ways. And adding interactive kiosks can give your in-store marketing even greater dimension.

Well planned, creative displays allow merchandise to sell itself, showing off color, utility, versatility, etc. Beyond that, it’s people who make the sale.

Effective people management.

Employees who are well-trained and confident are positive, motivated and motivating to others. That’s the person you want on your sales floor, and it’s the person your customers expect to see. It falls to managers of retail stores to consistently provide:

  • Clear communication of company goals and priorities. The more line staff know, the better they understand their role in accomplishing goals. They feel empowered, because they can see how their work affects storewide results.
  • Conflict resolution support, especially when customers are disgruntled. A well-treated unhappy customer can become a valuable advocate.
  • Encouragement and active solicitation of employee ideas, especially regarding selling and displays. Floor staff that interact daily with customers know what’s working and what could be improved. Are prospective customers slowing or stopping to look at window displays but not entering? When they do enter, can they immediately see what’s available and find their way around?

The best employees listen actively to customers, and they want to contribute what they’ve learned about customer wants and needs.

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Tags: retail environment, retail space, store layout, palmer, retail advice, kiosks, palmer retail solutions, retail stores, selling tips, retail industry, retail solutions, merchandising, store fixture tips, retail, retail store tips, Retail Environment Industry

Store Layout and Design Tips

Posted by aderby on Mar 3, 2014 8:51:29 AM

What does your store design say to your customers?

How your store looks makes that all-important first impression on shoppers. Does your store layout invite them to come in and encourage them to stay? Or does it cause people to turn up their nose and walk away?

Good store design is appealing.

Welcome customers with:

  • “Gotta have that!” displays that show creative use of color and placement.
  • Good lighting that matches the mood of your merchandise and highlights special displays. Make sure there are never any burned-out bulbs or buzzing fixtures.
  • Mood music is great, but not so loud that it becomes annoying.
  • Good smells, but only if it's appropriate – food smells in a spice shop or restaurant are OK, employee lunch smells wafting from the back room are not. Your store doesn’t have to be overtly fragrant, but it should never have a smell that puts customers off.
  • Clean, neat sales areas, dressing rooms, bathrooms and checkout counters. Keep it spotless, especially the bathrooms.
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Tags: retail environment, retail tips, retail advice, palmer retail solutions, store design tips, selling tips, store design, retail industry, retail solutions, retail displays, retail, Retail Environment Industry

Leveraging the Shopping Behavior of Millennials

Posted by aderby on Jan 9, 2014 6:52:04 AM

Create a retail environment that attracts millennial shoppers.

If your retail store is looking to target millennial shoppers, it's worth your time to customize the environment to suit their needs and spending habits. Millennials, born between 1980 and 2000, were the first generation born into a truly digital society. Don't underestimate this tech and Internet savvy group; they continue to spend 81 percent of their retail dollars at brick-and-mortar stores. This spending will reach nearly $2 trillion for offline stores by 2015. If you think you can't compete with online stores for millennial's attention, think again. It's worth your time to invest in this highly sought after demographic. While a majority of millennials shop in-store at least once a week, stores still face competition and struggle with customer loyalty. Millennials have the lowest conversion rates out of all the generation groups. This requires you as a retail store to cater to the desires and tendencies of millennials. Translate these opportunities into purchases and revenue by following these tips to attract millennial shoppers.

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Tags: retail environment, retail space, store layout, millennial shopping habits, retail tips, millennials, palmer, retail advice, millennial, attracting millennial shoppers, palmer retail solutions, retail stores, selling tips, retail solutions, retail displays, retail, retail store tips, Retail Environment Industry

Signage Tips for Your Retail Store

Posted by aderby on Nov 7, 2013 5:14:39 AM

Create compelling signage for your store.

Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store. Signage gives customers a reason to choose your store over the endless options of competitors. Signage should facilitate the shopping process by conveying the message of your retail store. Signage should be front and center in your window display. Good retail signage tells customers what or why they are looking at a selection of merchandise.

Signage Tips for Your Retail Store

  • Keep it short and sweet.
  • Choose fonts that are easy to read. Simple and clear font characters will attract customers to your message, followed closely by the product. If the sign can't be read in one glance, customers will move on.
  • Make your sales pitch. Why should the consumer buy your product? What benefits will it give them?
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Tags: retail space, signage tips, store signage, retail tips, retail store signage, palmer, Palmer Retail, store signage tips, palmer retail solutions, retail stores, selling tips, compelling store signage, retail solutions, Retail Environment Industry

Optimize Your Retail Stockroom

Posted by aderby on Oct 24, 2013 7:17:24 AM

Organize your retail stockroom with these tips.

The management of your stockroom has a positive domino effect on the organization and efficiency of your store as a whole. Merchandise and products can be located a lot faster when their storage placement is clear. Keep your store running smoothly by following these tips for an organized stockroom.

Tips to Organize The Stock Room

  • Storage and labels. Use clearly identified bins to keep your stockroom uncluttered. Control the chaos of piling up inventory. Separate items that have been returned and need to be restocked from those that are damaged. The more distinct the labels are, the better!
  • Shelving. Shelves should be neatly organized based on category. Identify category areas with obvious signage.
  • Worktable. Designate a clean space to be used to prep product for the floor.
  • Bulletin board. Communication is key in any business. Display store announcement, sales goals, and schedules here.
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Tags: retail space, Store Fixtures, optimize your stockroom, retail tips, stockroom tips, palmer, palmer retail solutions, selling tips, stockroom, retail industry, retail solutions, stockroom organization, Retail Environment Industry

Tips to Sell Products at a Mall Kiosk

Posted by aderby on Oct 8, 2013 6:34:02 AM

Sales techniques for mall kiosks.

How you approach a customer at a mall kiosk differs from an inline store. One person is relied upon to watch product, approach customers, explain benefits, and answer questions. Instead of engaging actively interested customers, the mall kiosk salesman must engage passersby. These distinctions require a special skill set to be successful at a mall kiosk.

Tips to Sell Products at a Mall Kiosk

  • Create a visual presentation. Use color and interactive components to draw in passersby. Rearrange products to keep the display intriguing. It's easy to ignore a display if it never seems to change.
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Tags: retail environment, building a kiosk, kiosk employees, mall kiosks, retail kiosks, kiosks, palmer retail solutions, kiosk sales, sales techniques, Mall Kiosk, kiosk, kiosk display, selling tips, kiosk tips, retail solutions, mall kiosk tips, Retail Environment Industry

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