In-Store retail trends for 2014.
Not all retail trends involve technology upgrades. People remain a dynamic component when it comes to shopping, and people are what will be shaping retail trends as we move into 2014. Online shopping provides convenience, but shopping in-store provides a customized experience. While 65 percent of shoppers perform research online, they still make purchases in the store. In-store trends will be strong in the upcoming year.
The Evolving Retail Experience
- Multi-channel competition. Brick and mortar stores and online retailers should take a page out of each other's books in 2014. A growing number of brick and mortar stores are matching the prices that consumers find online from their competitors. "The future of our business and all retail is going to have some online and some offline component," Dave Gilboa, Warby Parker co-founder told Fast Company. "The world doesn't have to be black and white."