Palmer Retail Solutions Blog

How to Creatively Use Lighted Signs in Your Retail Space

Posted by Kathy Heil on Feb 28, 2017 1:40:13 PM

Signs are a critical component of any retail store. They can display words to identify departments, describe merchandise, and direct shoppers to exactly where you want them to go. But lighted signs can do more than just inform shoppers. They can decorate your store and add a big, bright boost to your brand’s entire customer experience.

Using photos, graphics, and video can transform in-store signs, making them more eye-catching and more sales-effective. Make them big and obvious, or intimate enough to focus customer attention on a specific merchandise display.

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Tags: psychology of retail signs, signage

Use Custom Signage to Attract your Target Customer

Posted by Kathy Heil on Feb 23, 2017 3:43:26 PM

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb or mall walkway, through your departments and, finally, to your checkout counter.

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Tags: custom display, signage

Benefits of Incorporating Digital Signage in Your Kiosk

Posted by Kathy Heil on Feb 2, 2017 5:41:35 PM

Kiosks have become highly popular with retailers, no doubt because they’re so versatile. Your kiosk could be a stand-alone, self-service merchandise display – perhaps with a touchscreen shoppers can use to interact with the product in some way. Or, perhaps you operate a mall kiosk as a mini-store. Whatever your kiosk’s purpose, digital signage can give it a powerful boost.

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Tags: signage, kiosk tip

Increase Holiday Sales with Digital Displays

Posted by aderby on Dec 13, 2013 11:44:21 AM

Use digital displays this holiday season.

Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store this holiday season. Signage gives customers a reason to choose your store over the endless line of competitors. Signage should facilitate the shopping process by clearly conveying your retail store message and should be front and center in your window display. Good retail signage tells customers what or why they are looking at a selection of merchandise. Use digital signage to your advantage this November and December to highlight your most attractive seasonal items.

Ways to Use Digital Displays

Proper signage usage can drive customers to your store and increase brand awareness. Use these tips to create digital displays that engage the customer and improve store sales during the competitive holiday season.

  • Highlight your most profitable items. Kiosk Marketplace reports that sales on items advertised on digital signage displays can skyrocket over 15 percent.
  • Share special promotions and deals. Make your shopping incentives known to the world by showcasing them in easily noticed digital displays.
  • Advertise your loyalty program. Turn passersby and new consumers alike into return customers by giving them a reason to come back with your loyalty program.
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Tags: retail space, holiday sales, retail holiday, retail kiosks, digital displays, palmer retail solutions, retail stores, retail signage, holiday retail tips, retail solutions, signage, Retail Environment Industry

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