Palmer Retail Solutions Blog

How to Use Seasonal Sensory Cues to Enhance Spring Sale Goals

Posted by Kathy Heil on Apr 18, 2017 5:49:17 PM

Visual merchandising may be a key to retail success, but don’t overlook the role other senses play in your customers’ in-store experience and decisions to buy. Incorporating seasonal sensory cues can motivate shoppers to snap up your spring sale items, and entice them to zero in on the season’s newest arrivals, too.

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Tags: spring retail tips

Using Store Fixtures to Highlight Spring Items

Posted by Kathy Heil on Mar 31, 2014 1:41:33 PM

Consumers and retailers alike are ready for spring.

Everyone is certainly ready for spring, especially shoppers who have been stuck indoors during this difficult winter. Will your store be ready to draw them in? Creative use of store fixtures makes merchandise so eye-catching, shoppers can hardly resist stepping through the door.

That’s certainly true for stores devoted entirely to retail sales, but it’s also true for merchandise displays in a salon or similar type of business. Highlighting spring items is a proven way to increase sales.

Store fixtures not only showcase new arrivals, but they also demonstrate how customers might wear or use new products. Place displays in the window and by the entrance, and strategically around the store to create focal points that attract customer attention and lead them into all of your merchandise areas.

Consider what these different types of store fixtures can do for your business:

Mannequins
Human dimension makes apparel look more appealing. Modern mannequins are more natural looking, and can be placed in more realistic or interesting poses. Use a grouping of mannequins to present various options customers may want to consider – colors, mix-and-match combinations, and accessorizing possibilities.

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Tags: Store Fixtures, spring, palmer, display space, fixtures, palmer retail solutions, spring retail tips, retail solutions, merchandising, seasonal retail tips, retail, store, retail store tips, spring store tips, Retail Environment Industry

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