Palmer Retail Solutions Blog

5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Jan 22, 2015 12:15:37 PM

Store Design to Bring In Customers

On the street or in the middle of a mall, if your storefront doesn’t stand out from your neighbors, that’s a problem. Your prosperity depends on attracting customers, so your storefront design has to capture attention and inspire prospective customers to step into your shop or restaurant. But especially if you’re a smaller face in the crowd, how do you make that happen? Follow these 5 tips to make your storefront stand out.

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Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design

 

Image courtesy of: http://retaildesignblog.net/tag/store-fixtures/

Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

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Store Layout and Design Tips

Posted by aderby on Mar 3, 2014 8:51:29 AM

What does your store design say to your customers?

How your store looks makes that all-important first impression on shoppers. Does your store layout invite them to come in and encourage them to stay? Or does it cause people to turn up their nose and walk away?

Good store design is appealing.

Welcome customers with:

  • “Gotta have that!” displays that show creative use of color and placement.
  • Good lighting that matches the mood of your merchandise and highlights special displays. Make sure there are never any burned-out bulbs or buzzing fixtures.
  • Mood music is great, but not so loud that it becomes annoying.
  • Good smells, but only if it's appropriate – food smells in a spice shop or restaurant are OK, employee lunch smells wafting from the back room are not. Your store doesn’t have to be overtly fragrant, but it should never have a smell that puts customers off.
  • Clean, neat sales areas, dressing rooms, bathrooms and checkout counters. Keep it spotless, especially the bathrooms.
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Tags: retail environment, retail tips, retail advice, palmer retail solutions, store design tips, selling tips, store design, retail industry, retail solutions, retail displays, retail, Retail Environment Industry

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