Smartphones and similar small electronics have changed dramatically in recent years. Surprisingly, though, the most successful merchandising tips for these products have not changed. More than ever, people want to handle the devices, to check them out in detail. It can be challenging for retailers to create an atmosphere that’s visually appealing, hands-on friendly, and still keeps products secure.
Here's what you need to know.
10 Merchandising Tips for Selling Small Electronics
- You want a look that says “lots of selection,” not clutter. With so many small products, it’s easy to visually overwhelm your customers. Instead, use your displays to create focal points within your store. Shelves, racks, endcaps, and wall fixtures can all come into play to show off smartphones and other devices, plus the wide range of accessories you probably sell. Wall units and racks are especially valuable for small items that do not need to be secured.
- Tabletops, counters, and free-standing kiosks are great for showing off smartphones and other devices that are popular theft targets. Use a product such as Palmer’s CELLMATE that secures each product without restraining the customer’s ability to handle and test-drive the device.