Palmer Retail Solutions Blog

How To Pick Boutique Fixtures That Align With Your Brand

Posted by Kathy Heil on Aug 1, 2017 5:12:38 PM

Big box stores are not particularly concerned with “atmosphere.” Their brands are based on having a lot of stuff, displayed warehouse-style to give the impression (correctly or not) that selection is big and prices are small. It’s a get-in-and-get-out shopping experience.

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Tags: Store Displays and Fixtures

Retail Rx: How Often Should You Update Your Store Fixtures?

Posted by Kathy Heil on Jul 20, 2017 4:10:59 PM

You don’t have to be in the retail business long to hear – over and over again – how important it is to keep your store fresh. Typically, this advice refers to merchandise displays, but the same holds true for your store fixtures.

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Tags: Store Displays and Fixtures

5 Ways Your Small Business Can Benefit from Custom Store Fixtures

Posted by Kathy Heil on Jun 22, 2017 5:49:17 PM

When starting a business, it's important that your space doesn’t look "thrown together." You want to look professional, whether your space is a dental office, business office, or retail store. Most small businesses have only one location, so you get only one chance to make a lasting impression. You have to hit the nail on the head, to build a professional reputation for your brand.

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Tags: Store Displays and Fixtures

Optimize Retail Product Storage with Custom Commercial Cabinets

Posted by Kathy Heil on May 4, 2017 6:28:09 PM

If you're in the retail business, you know that product storage can often be a challenge. While it's important to have items on display, you don’t want to put all of your inventory on the shelves, because over-stocking looks cluttered and could increase the risk of theft. What's a good solution? Consider adding custom commercial cabinets. These allow you to be creative in designing showcases and other fixtures that do double-duty as storage areas.

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Tags: Store Displays and Fixtures

7 Examples of Visual Displays that Encourage Customer Purchases

Posted by Kathy Heil on Mar 21, 2017 5:40:31 PM

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving your displays can increase sales several times over.

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Tags: Customer Experience, Store Displays and Fixtures

Use Custom Signs to Increase Your Brand Awareness

Posted by Kathy Heil on Mar 14, 2017 6:09:03 PM

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing else can.

So how can you use custom signs to boost branding? It starts with external signage, where passerbys can first discover your brand. And continues inside, where shoppers decide your brand is answer they've been looking for.

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Tags: Store Displays and Fixtures

A Roadmap to Build Your Retail Displays and Stop Customers in Their Tracks

Posted by Kathy Heil on Mar 7, 2017 5:07:50 PM

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning retail displays that insist people stop and take a closer look.

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Tags: Customer Experience, Store Displays and Fixtures

Use Custom Signage to Attract your Target Customer

Posted by Kathy Heil on Feb 23, 2017 3:43:26 PM

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb or mall walkway, through your departments and, finally, to your checkout counter.

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Tags: Store Displays and Fixtures

How to Improve Your Store Display Fixtures

Posted by Kathy Heil on Dec 8, 2016 12:24:33 PM

Retailers all agree that merchandise displays should take center stage in your store. Since that’s the case, why worry about improving store display fixtures? Their role is supporting, not starring, right? But the truth is, by improving your display fixtures, you can improve sales. And that’s a reason every retailer can buy into.

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Tags: Store Displays and Fixtures

What Should You Display on Your Slatwall Fixtures

Posted by Kathy Heil on Nov 25, 2016 9:00:00 AM

If you’ve been thinking slatwall fixtures are only for certain types of stores, you might want to think again. Slatwall fixtures are so good-looking and versatile, people are even using them in their homes. So, would adding these display units work for your store? How could you use them?  

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Tags: Store Displays and Fixtures