Palmer Retail Solutions Blog

Planogram 101: The Ultimate Guide to Store Design

Posted by Kathy Heil on Jul 20, 2018 11:21:25 AM

Store design and visual merchandising work together to sell your products but only if you arrange things strategically. A planogram is the centerpiece of that effort. It organizes your store so people can find products, and it helps you place items where they will attract the most attention and tempt customers to buy more.

A well-designed planogram can boost sales, cut costs, and improve your customer's overall experience. Of course, it helps to know your customer, and know something about buying behavior.

Here's the 101 on planograms.

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Tags: Store Layout

Retail Secrets: How Store Layouts Turn Shoppers Into Buyers

Posted by Kathy Heil on May 23, 2018 12:48:36 PM

Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further inside to browse. Once they’re in, your layout serves as a subtle roadmap, both luring and directing customers throughout your store.

Your floorplan will point you toward fixture choices and all the other details that go into your visual merchandising. It can help shoppers find what they want, zero in on hot new items, discover a surprise must-have, snap up an impulse item, and leave well-pleased with their experience. This mini-guide to store layouts will help you get it right, from the ground up.

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Tags: Store Layout

3 Things to Think About When Planning a Store Layout

Posted by Kathy Heil on Jan 12, 2017 2:28:37 PM

If you’ve never had to plan a store layout before, you may not have consciously noticed how different the layout can be from one type of store to another. And that's actually the goal. An effective layout should not be noticeable. Nonetheless, how you arrange your store fixtures and displays can have a tremendous impact on your sales.

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Tags: Store Layout

7 Examples of Awesome Holiday Store Layouts

Posted by Kathy Heil on Nov 25, 2015 2:51:29 PM

Retail competition is fierce this time of year. Shoppers are out in force, and they’re on a mission, looking for the season’s must-haves, but also new ideas to take their homes, themselves and their gift-giving to a new level. Your holiday store layout has to grab their attention, make it easy to find items already on their list, and entice them to pick up and buy more than they intended.

That’s a tall order, but this is the sales season that will determine your bottom line for 2015. Your store layout has to be nothing short of awesome. Here are some awesome examples to help you.

1. Layout that sells starts outside, with your window.

If it isn’t eye-catching, the throngs of shoppers will rush on by. No matter how inventive your window display, make sure it gives potential customers a tantalizing taste of what they’ll find inside.

2. The right layout leads shoppers past all the goodies.

Review the principles of retail store design to be sure your fixtures are arranged in a pattern that promotes your merchandise to best advantage and guides your customers smoothly on their journey around your store. The most successful floor plan depends on what you sell, your clientele, and the size and shape of your store — whether you’re a grocer, a clothing boutique or a jeweler.

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Tags: Store Layout, Seasonal Events

Black Friday Tips: How to Use Store Displays to Optimize Your Store Layout

Posted by Kathy Heil on Oct 13, 2015 12:28:39 PM

Streamlined but tempting. That’s the store layout you’ll need if you hope to get through Black Friday relatively unscathed and well into the black. The store displays you create for this frenzied day of shopping will help you optimize your store’s layout so customers can snare everything they wanted (and more) and leave so happy they’ll want to return again soon. Maybe when it’s a little quieter.

Store layout for Black Friday should showcase your hottest items in each department or merchandise section. But don’t let shoppers simply grab the best goods and go without even seeing additional buying opportunities.

Keep traffic flowing.

Backtracking in crowded conditions could lead to gridlock, flaring tempers and lost sales. Consider using temporary freestanding fixtures. Position them to direct traffic while displaying most-wanted merchandise, literally leading shoppers through the store. It’s a good idea to read up on how you can use your store layout to ensure a safe and orderly (well, sort of orderly) experience for everyone.

As you’re planning your displays, consider the fact that maximizing floor space is critical, because you have to allow more room than usual for customers’ feet and loaded arms or carts. You can’t have displays that block aisles.

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Tags: Store Layout, Seasonal Events

Anchoring Your Store Layout with Cash Wraps

Posted by Kathy Heil on Jul 7, 2015 3:55:00 PM

Creating an enticing merchandise presentation requires choosing the right fixtures and arranging them in the right way. Your most basic fixture – the one most likely to remain static over time – is your cash wrap. That’s also the place you are ultimately hoping to lead all of your customers, to complete a successful sale. So, here are some tips for anchoring your store layout with cash wraps.

Start with the end in mind.

For most types of retail stores, it’s best to locate cash wraps near the entrance/exit. That way you can see and greet people as they enter. The vast majority of customers automatically turn right once they’re inside, then browse in a generally counter-clockwise circle. Therefore, cash wraps should be located to the left of the entrance, as a natural final stop in your customer’s journey.

Set yours far enough back that paying customers don’t block the entrance – or prospective shoppers’ view into the store.

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Tags: Store Layout, Cash Wraps

Store Layout for Jewelry Stores

Posted by Kathy Heil on Mar 5, 2015 10:14:01 AM

Layout to Help Stores Sell Jewelry

How you approach retail store layout depends on your merchandise and your desired clientele. For jewelry stores, you want to transform your space into a show-stopping jewelry showcase. After all, jewelry is all about adornment – and in many cases, ultimate luxury. Whether you’re in a league with Tiffany’s or an independent artisan, to create the right atmosphere, your store must have a layout and fixtures that focus the customer’s attention on collections or individual pieces while allowing them to browse comfortably. You’ll also need reliable – and, in some cases, obvious – security that protects staff and customers as well as merchandise.

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Tags: Store Layout

Store Layouts and Fixtures for Fashion Apparel

Posted by Kathy Heil on Feb 5, 2015 12:29:51 PM

Fixtures Set The Stage for In-Store Experience

Nowhere is visual merchandising more important than in a clothing store. It’s so important that we’ve created a three-part blog series focused entirely on how you can fashion displays to draw shoppers into your store and encourage them to browse and buy. In this first installment, we’ll look at the underpinnings – layout and fixtures for fashion apparel.

Your store’s physical layout and the fixtures you choose literally set the stage for your customer’s in-store experience. Fill your displays with irresistible articles of clothing and accessories, and you’re ready to watch your business take off.

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Tags: Store Layout

Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design

 

Image courtesy of: http://retaildesignblog.net/tag/store-fixtures/

Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

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Tags: Store Layout

Store Layout and Design Tips

Posted by aderby on Mar 3, 2014 8:51:29 AM

What does your store design say to your customers?

How your store looks makes that all-important first impression on shoppers. Does your store layout invite them to come in and encourage them to stay? Or does it cause people to turn up their nose and walk away?

Good store design is appealing.

Welcome customers with:

  • “Gotta have that!” displays that show creative use of color and placement.
  • Good lighting that matches the mood of your merchandise and highlights special displays. Make sure there are never any burned-out bulbs or buzzing fixtures.
  • Mood music is great, but not so loud that it becomes annoying.
  • Good smells, but only if it's appropriate – food smells in a spice shop or restaurant are OK, employee lunch smells wafting from the back room are not. Your store doesn’t have to be overtly fragrant, but it should never have a smell that puts customers off.
  • Clean, neat sales areas, dressing rooms, bathrooms and checkout counters. Keep it spotless, especially the bathrooms.
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Tags: Store Layout