Retail competition is fierce this time of year. Shoppers are out in force, and they’re on a mission, looking for the season’s must-haves, but also new ideas to take their homes, themselves and their gift-giving to a new level. Your holiday store layout has to grab their attention, make it easy to find items already on their list, and entice them to pick up and buy more than they intended.
That’s a tall order, but this is the sales season that will determine your bottom line for 2015. Your store layout has to be nothing short of awesome. Here are some awesome examples to help you.
1. Layout that sells starts outside, with your window.
If it isn’t eye-catching, the throngs of shoppers will rush on by. No matter how inventive your window display, make sure it gives potential customers a tantalizing taste of what they’ll find inside.
2. The right layout leads shoppers past all the goodies.
Review the principles of retail store design to be sure your fixtures are arranged in a pattern that promotes your merchandise to best advantage and guides your customers smoothly on their journey around your store. The most successful floor plan depends on what you sell, your clientele, and the size and shape of your store — whether you’re a grocer, a clothing boutique or a jeweler.