Palmer Retail Solutions Blog

5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Jan 22, 2015 12:15:37 PM

Store Design to Bring In Customers

On the street or in the middle of a mall, if your storefront doesn’t stand out from your neighbors, that’s a problem. Your prosperity depends on attracting customers, so your storefront design has to capture attention and inspire prospective customers to step into your shop or restaurant. But especially if you’re a smaller face in the crowd, how do you make that happen? Follow these 5 tips to make your storefront stand out.

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Psychology of Store Signage

Posted by Kathy Heil on Jan 13, 2015 10:45:23 AM

How to Use Signs for Retail Success

How can you increase sales and give your customers a satisfying in-store experience? With signs that appeal to their planned and unplanned shopping needs. Done well, store signage can assure your success; but done poorly, signs can sabotage your store’s environment and deaden sales. The key is understanding the psychology of store signage.

Some store signage is purely practical, but signs can also educate shoppers about your products, lead them to more merchandise they might like, and dramatically influence their decision to buy. That’s why perfecting your signs is a direct route to increased sales and greater profitability.

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Signage Tips for Your Retail Store

Posted by aderby on Nov 7, 2013 5:14:39 AM

Create compelling signage for your store.

Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store. Signage gives customers a reason to choose your store over the endless options of competitors. Signage should facilitate the shopping process by conveying the message of your retail store. Signage should be front and center in your window display. Good retail signage tells customers what or why they are looking at a selection of merchandise.

Signage Tips for Your Retail Store

  • Keep it short and sweet.
  • Choose fonts that are easy to read. Simple and clear font characters will attract customers to your message, followed closely by the product. If the sign can't be read in one glance, customers will move on.
  • Make your sales pitch. Why should the consumer buy your product? What benefits will it give them?
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Tags: retail space, signage tips, store signage, retail tips, retail store signage, palmer, Palmer Retail, store signage tips, palmer retail solutions, retail stores, selling tips, compelling store signage, retail solutions, Retail Environment Industry

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