Anything you can do on your desktop or laptop at home you can now do on your smartphone or tablet, from anywhere. That means shoppers can indulge in the practice of "webrooming" when they’re on the go as well as at home. And they do.
They’re using their mobile devices to check out your merchandise before they even decide to visit you. They’re using their mobile devices to locate your store. And they’re still “on the phone” even as they’re browsing your aisles. If your store doesn’t match their online expectations, you’re in trouble.Read More