Palmer Retail Solutions Blog

Mobile Shopping: How To Ensure Your Store Matches Online Expectations

Posted by Kathy Heil on Sep 20, 2017 1:52:38 PM

Anything you can do on your desktop or laptop at home you can now do on your smartphone or tablet, from anywhere. That means shoppers can indulge in the practice of "webrooming" when they’re on the go as well as at home. And they do.

They’re using their mobile devices to check out your merchandise before they even decide to visit you. They’re using their mobile devices to locate your store. And they’re still “on the phone” even as they’re browsing your aisles. If your store doesn’t match their online expectations, you’re in trouble.

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Tags: webrooming, mobile shopping

What is Webrooming and How Can It Help Your Store?

Posted by Kathy Heil on Mar 2, 2015 1:57:12 PM

Retailers have noticed something interesting recently: The once-feared customer practice of “showrooming” – researchingproducts in-store and then leaving to purchase online – is being overtaken by a new kind of shopper behavior, called “webrooming.” Prospective buyers are now more likely to do their research online and ditch the shipping time by going to a store to make the purchase.

This is excellent news for retailers who worried about a mass exodus of in-person customers. And although webrooming presents some distinct challenges, it also offers valuable opportunities for creative retailers, both large and small.

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Tags: webrooming, online shopping

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