Palmer Retail Solutions Blog

Endcap Displays

Posted by Katey Cowan on May 29, 2013 11:53:48 AM

Store Endcaps

When you visit a grocery store or department store you frequently encounter displays at the end of the aisles. You may not realize that theses aisle-end displays have a special name. They are called endcaps. Endcaps are strategically placed in locations throughout the store that have the most foot traffic and spots that are more visually accessible to customers. This premium space is primarily used to for special discount offers and brand promotions.

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Tags: what is an end cap, Endcap, palmer retail solutions, retail solutions

Endcaps 101

Posted by adminx on Mar 27, 2013 6:14:54 PM

In the retail marketing industry, placement is everything. As many of you may (or may not) know, endcaps are one of most highly visible spots in the retail world. They allow for maximum exposure for products and usually offer a preview for what may be in the rest of the aisle. Competition for the right product to display on an endcap can be quite fierce, due to the increased exposure and sales benefits.

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Tags: endcaps, what is an end cap, palmer retail solutions, retail solutions

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