Palmer Retail Solutions Blog

The Future of Wireless Store Design

Posted by Kathy Heil on Dec 1, 2014 9:33:28 AM

Luring Wireless Device Customers With a Changing Store Landscape

Change is constant in the world of small electronics. That’s expected. But wireless retail is evolving even faster than the rest of the tech world – spurred by dramatic changes in consumers and products. Consumers are changing their buying habits, switching from long-term contracts to prepaid cellular, while retailers are changing their inventory, adding a host of new wireless devices and accessories on top of the traditional cell phones and tablets. And according to Jim Palmer, President of Promotional Products, the new mix of products is having a dramatic impact on the future of wireless store design.

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What Does the Future Hold for Wireless Retailers?

Posted by Kathy Heil on Nov 28, 2014 6:04:04 AM

Why Apple Will Still Lead The Way In Store Design

When you think about the future of cellphone retail, what do you see? Jim Palmer sees much more than phones,as the wireless product mix expands. The president of Palmer Retail Solutions, a leading fixture manufacturer for wireless retailers, Palmer anticipates changes in store and kiosk configurations to showcase emerging wireless products. But he still expects a familiar name to lead the way in store design. “We’re on the cusp of what the next level of design is going to look like,” Palmer says, “and I think Apple will lead the way again.”

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Tags: store displays, wireless retailers, future of cellphone retail, Palmer Promotional, fixture design, future of cellphone industry, wireless retail innovation, cellular display, palmer, retail innovation, Palmer Retail, retail design, cellular displays, apple store design, kiosks, palmer retail solutions, wireless displays, future of wireless retailers, Apple, retail store design, store display, wireless display, kiosk, wireless device manufacturers, wireless innovation, store design, cellphone retail, apple retail design, Palmer Promotional Products

Wireless Display Tips

Posted by Kathy Heil on Aug 6, 2014 8:52:51 AM

Create Effective Wireless Displays

Palmer Promotional Products has been a part of the retail display industry for many years. During that time, we’ve had a chance to watch the evolution of mobile device merchandising, working with wireless carriers at the corporate level as well as with their dealers. Like everything technology-based, wireless products and services have changed dramatically over the past ten years, and wireless displays have had to change to keep pace.

When cell phones were in their infancy, their retail stores were not strategically thought out. They weren’t even particularly well designed. Most simply used slat walls and counter displays to hold phones and accessories – essentially the same way a retailer might display jewelry or candy bars or any number of other products.

Today’s wireless displays are dramatically different, incorporating the latest merchandising trends and best practices:

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Tags: kiosks, palmer retail solutions, wireless displays, CELLMATE, retail solutions, Palmer Promotional Products, End Caps

Wireless Endcap Displays

Posted by Kathy Heil on Jul 21, 2014 1:52:12 PM

Take advantage of wireless endcap displays

Endcaps are often described as the most important selling spaces within any retail store. When you incorporate wireless displays, your endcaps are not only more visually attractive to shoppers, they can enhance the customer experience as well. Wireless display endcaps can be anything from a tablet incorporated into a merchandise display to a free-standing, fully interactive kiosk strategically placed at the end of an aisle.

Are wireless display endcaps worth it?

All the way back in 2007, Home Depot Canada proved the value of interactive screens when they launched a multi-media lifestyle campaign called “Create the Deck of Your Dreams.” The campaign featured wireless display endcaps, which the company credits with boosting sales of deck accessories by 50% and driving a significant increase in sales of related goods and services.

For cell phone companies, placing wireless display endcaps in relevant retail stores are an obvious choice. Endcaps allow the companies to literally take their store to consumers who are shopping in other types of stores, broadening reach and increasing sales. The hosts store benefits, too, because these endcaps provide a valuable additional service for their customers.

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Tags: end cap displays, endcaps, palmer, wireless end cap displays, end cap, Endcap, palmer retail solutions, wireless displays, End Caps

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