Palmer Retail Solutions Blog

Best of 2014: When is the Right Time to Add End Cap Displays?

Posted by Kathy Heil on Dec 30, 2014 12:02:03 PM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and up-sell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.
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Wireless Endcap Displays

Posted by Kathy Heil on Jul 21, 2014 1:52:12 PM

Take advantage of wireless endcap displays

Endcaps are often described as the most important selling spaces within any retail store. When you incorporate wireless displays, your endcaps are not only more visually attractive to shoppers, they can enhance the customer experience as well. Wireless display endcaps can be anything from a tablet incorporated into a merchandise display to a free-standing, fully interactive kiosk strategically placed at the end of an aisle.

Are wireless display endcaps worth it?

All the way back in 2007, Home Depot Canada proved the value of interactive screens when they launched a multi-media lifestyle campaign called “Create the Deck of Your Dreams.” The campaign featured wireless display endcaps, which the company credits with boosting sales of deck accessories by 50% and driving a significant increase in sales of related goods and services.

For cell phone companies, placing wireless display endcaps in relevant retail stores are an obvious choice. Endcaps allow the companies to literally take their store to consumers who are shopping in other types of stores, broadening reach and increasing sales. The hosts store benefits, too, because these endcaps provide a valuable additional service for their customers.

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